Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah

Pengaruh Customer Relationship Management (CRM) Dan Inovasi Produk Terhadap Loyalitas Pelanggan

Fahmi Abdul Azis (Universitas Perjuangan Tasikmalaya)
Suci Putri Lestari (Universitas Perjuangan Tasikmalaya)
Kusuma Agdhi Rahwana (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
28 Aug 2023

Abstract

This study aims to determine the effect of CRM and product innovation on customer loyalty SMeS Bordir. The method used in this study is a quantitative method with a descriptive approach, with a research sample of 100 respondents and the analytical tool used in this study is multiple linear regression. The results of this study indicate that CRM and Product Innovation have a significant simultaneous effect on Customer Loyalty in SMeS Bordir. CRM and Product Innovation have a significant partial effect on Customer Loyalty to SMeS Bordir.

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Journal Info
Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Website

Abbrev

Nuansa

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...