cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Roymon Panjaitan
Contact Email
garuda@apji.org
Phone
+6289682151476
Journal Mail Official
febri.adi24@gmail.com
Editorial Address
Perum. Cluster G11 Nomor 17, Jl. Plamongan Indah, Kadungwringin, Kedungwringin, Pedurungan, Semarang City, Central Java 50195
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 30248388     EISSN : 30218691     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 49 Documents
 1   2   3   4   5 
Pengaruh Brand Ambassador, Brand Image, Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Nature Republic Pada Marketplace Shopee Patricia Dias Riandari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.188

Abstract

This study aims to determine the effect of Brand Ambassador, Brand Image, Electronic Word of Mouth on Purchase Decisions for Nature Republic Products on the Shopee Marketplace. The sampling method in this study is non-probability sampling with purposive sampling. The research method used in this study was a quantitative survey with a sample of 58 people. The population used in this study were women or men who used Nature Republic products. The analysis used used SPSS 26. The research data analysis technique used multiple linear regression analysis, t test, F test and the coefficient of determination (R2). The data collection process was carried out by distributing google form questionnaires. The results of this study indicate that brand ambassadors have a significant effect on purchasing decisions as evidenced by the existence of a T-test value of 0.860 at a significance level of 0.05. Brand image has a significant effect on purchasing decisions of 0.779 with a significance level of 0.05. In addition, E-wom also has a significant effect on purchasing decisions of 0.662 with a significance level of 0.05. The F-test table was created to measure the effect of the independent variables simultaneously and the F-test statistical value was 0.129 which was greater than the significance level of 0.05, so it could be concluded that the F-test table had no effect. on purchasing decisions. From the findings above, it can be concluded that Brand Ambassador and Brand Image have a positive effect on purchasing decisions, while E-wom has no significant effect on purchasing decisions.
Peran Usaha Walet Dalam Meningkatkan Pendapatan Masyarakat Desa Sumber Agung Kab. Muaro Jambi Ahmad Taufik Murtadho; Hansen Rusliani; Sri Rahma
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.196

Abstract

Swiftlet's nest is one of the most famous foods in the world. Swiftlet's nest is believed to have very good benefits for the health of the human body. This swallow nest besides having a high price, can also be beneficial for the world of health. In order to get high-value swallow nests, it is necessary to know the types of swallows that can produce good quality nests. This study uses the theory of income in the book development economics by Sukirno Sadono. The research aims to determine the role of the swallow business in increasing the income of the Sumber Agung community. This research includes field research, with the method of observation, interviews and documentation, while the data analysis used is qualitative data analysis. The results of the study show that the swallow's nest breeding business in Sumber Agung Village is a side business where the average community in Sumber Agung Village has a livelihood as oil palm farmers. The swallow's nest breeding entrepreneurs aim to improve the family's economy by looking at the high selling price of swallow's nests and export value. The risks faced can also be minimized so that there are no substantial losses.
Pengaruh Customer Relationship Management (CRM) Dan Inovasi Produk Terhadap Loyalitas Pelanggan Fahmi Abdul Azis; Suci Putri Lestari; Kusuma Agdhi Rahwana
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.206

Abstract

This study aims to determine the effect of CRM and product innovation on customer loyalty SMeS Bordir. The method used in this study is a quantitative method with a descriptive approach, with a research sample of 100 respondents and the analytical tool used in this study is multiple linear regression. The results of this study indicate that CRM and Product Innovation have a significant simultaneous effect on Customer Loyalty in SMeS Bordir. CRM and Product Innovation have a significant partial effect on Customer Loyalty to SMeS Bordir.
Pengaruh Desain Produk Dan Desain Proses Terhadap Kualitas Produk Ilham Fadhilah Firdaus; Rita Tri Yusnita; Depy Muhamad Pauzy
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.207

Abstract

This study aims to determine and analyze the effect of Product Design and Process Design on Product Quality at PT. Wijaya Agape Tasikmalaya. The research method used is survey, while the type of data used is primary and secondary data. The population in this study are all employees at PT. Wijaya Agape Tasikmalaya numbered 60 people. By taking total/census sampling, the data analysis technique uses path analysis using SPSS software. The results of the study show that good product design has a significant impact on product quality. Aspects such as aesthetics, functionality, and product usability have a positive influence on consumer perceptions of product quality. In addition, effective process design also contributes to product quality. Structured and standardized processes can reduce product defects and improve reliability. This research provides a better understanding of the importance of product design and process design in achieving the desired product quality. The results of this research can be used by companies to improve their design processes and ensure that the resulting products are of good quality. By paying attention to product design and process design holistically, the company can meet customer expectations and maintain a competitive advantage in the market.
Pengaruh Beban Kerja Dan Kompetensi Terhadap Prestasi Kerja Pegawai Dinas Perumahan Rakyat Kawasan Permukiman Dan Lingkungan Hidup Ciamis Ditha Yulia Azzahra; Arga Sutrisna; Kusuma Agdhi Rahwana
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.223

Abstract

This research was conducted with the aim to determine the simultaneous and partial effect of Workload and Competence on the Work Performance of the Public Housing Office of the Residential and Environmental Areas of Ciamis Regency. The research method used is descriptive method with a quantitative approach. The population in this study were 165 employees and a sample of 55 employees.The sampling technique used is Non-Probability Sampling (Departmental Sampling). Test data in this study include validity tests, reliability tests, and classical assumption tests. The data analysis tool used is multiple regression, correlation coefficient, and determination coefficient. Based on the results of the study it can be seen that Workload and Competence simultaneously have a significant effect on Office Work Performance Public Housing Residential and Environmental Areas of Ciamis Regency. Workload partially has a significant effect on the Work Performance of the Public Housing Office for Residential Areas and the Environment in Ciamis Regency. Competence partially has a significant effect on the Work Performance of the Public Housing Office for Settlement Areas and the Environment in Ciamis Regency.
Analisis Karakteristik Kompetensi SDM Dalam Peningkatan Kinerja Pegawai RSUD SMC Kab. Tasikmalaya Yusup Ependi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.224

Abstract

Science, technology and strategy which currently control the progress of mankind are still determined in this world as carriers of various kinds of inequality and pollution, both physical, social, biological and cultural. (Abdurahmat Fathoni, thing: 01 of 2014). Some of these problems were identified as factors indicating that the characteristics of HR competencies in improving employee performance at SMC Hospital were not optimal, thus affecting employee work productivity. This can affect the performance of employees who are less effective so that the implementation of their duties often does not run optimally. This study aims to find out how the analysis of HR competency characteristics in improving employee performance at RSUD SMC Kab. Tasikmalaya. This study uses a qualitative approach that is descriptive. The data used in this study uses primary and secondary data. The objects in this study were ASN employees at RSUD SMC Kab. Tasikmalaya. This data collection technique is by interview, observation, and document study. The results of the analysis of the characteristics of HR competencies based on knowledge, employee knowledge of the SMC District Hospital. Tasikmalaya in carrying out its duties has increased. Analysis of HR competency characteristics based on skills, employee skills in carrying out their duties at RSUD SMC Kab. Tasikmalaya is increasing because employees feel motivated in completing the tasks given, this is due to supervision from each superior over employees in carrying out their duties. However, supervision alone is not enough because it is important for each employee to receive training in order to hone their skills or abilities so that they can maximize their performance. Analysis of the characteristics of HR competencies based on self-concept and values, self-concept and employee values ​​in this case education which greatly influences the productivity of an employee in carrying out his duties. From the results of the study it can be seen that the educational background of employees at the SMC District Hospital. Tasikmalaya is different, but the work assigned can still be carried out as long as the job responsibilities given are in accordance with the education taken by the employees. Analysis of HR competency characteristics based on motives, employee motives at RSUD SMC Kab. Tasikmalaya in carrying out her duties as a nurse the supporting factors in carrying out her duties and functions as an employee in the field are basically relatively the same and also greatly affect the performance of the employees.
Penerapan Marketing Mix Pada Usaha Dompet Kain Perca Untuk Meningkatkan Santripreneur Di Pondok Al-Ghuroba Susetyowati Sofia; Rokhimah Rokhimah; Andi Hasrun; Sartika Sartika; Marpiana Marpiana; Iqli Salbiah Ali; Nur Cahyani Fitriana Takbir; Salfira Salfira
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 2 (2023): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i2.233

Abstract

Community service by implementing a marketing mix in the patchwork wallet business to increase santripreneurs at Pondok Al-Ghuroba. The activity aims to create students to become reliable entrepreneurs. With the santripreneur program, the students will be motivated, will receive entrepreneurial knowledge, and will be trained in earnest in order to gain experience. The team made a patchwork wallet innovation. Patchwork is leftover fabric from sewing, at first glance, patchwork has no benefits and tends to be thrown away, but the team from group 4 innovates by utilizing patchwork into something useful. Through this wallet innovation, we are able to turn the remaining pieces of cloth into a product that has high economic value. Meanwhile, the marketing team provided assistance in implementing the marketing mix for patchwork quilt products that were ready to be marketed. Product implementation, pricing implementation, distribution implementation and promotion implementation are taken into consideration in the marketing planning process. The method of implementation in the activity is observation, licensing, preparation, implementation, discussion, reinforcement of the material
Pengaruh Pengalaman Wisatawan Terhadap Kepuasan Dan Niat Berkunjung Kembali : Study Pada Pengunjung Kebun Pak Budi Pasuruan M Falih Maulana Noto Prasojo
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.234

Abstract

This research was conducted to determine "The Influence of Tourist Experience on Satisfaction and Intention to Return (Study on Visitors to Pak Budi Pasuruan's Garden)" The strategy used in this study was associative research with a quantitative approach, by distributing questionnaires as a data collection technique. The sampling method uses purposive sampling, which is a sampling technique where the people selected as samples are in accordance with the purpose of conducting research, the sample used is 100 respondents, carried out at Pak Budi Pasuruan's Garden Tour, and uses samples with the Lemeshow formula and uses data processing modeling using Smartpls 4.0 (Partial Least Square). The results of the study state that the variable Tourist Experience has a positive and significant effect on Tourist Satisfaction and Revisit Intentions.
Analisis Perhitungan Jasa Kontruksi Berdasarkan PPh Final (4 Ayat 2) dan PPh Pasal 23 pada CV. Pratama Karya Mandiri Rahmat Syaifuddin; Lis Setyowati
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.237

Abstract

. The purpose of this study is to determine the calculation of income tax (PPh 4 paragraph 2 and PPh Article 23) on construction services at CV. Pratama Karya Mandiri. Data collection techniques are obtained through a descriptive approach which aims to find out the problem being solved so that an overview of the problem being studied is obtained. Using data in the form of gross income recapitulation, the type of research used is qualitative research. This qualitative research is conducted on scientific objects that develop, and are not manipulated by researchers and the dynamics of these objects are not affected by the presence of researchers.The results of this study indicate that the taxation calculations carried out by CV. Pratama Karya Mandiri related to Income Tax on construction services is in accordance with the latest tax regulations, especially in terms of tax rates.
Pengaruh Insentif Terhadap Motivasi Kerja Karyawan PT Surabaya Multi Supplier Arbaatun Cahyani Putri; Aisyah Darti Megasari; Nur Aini Anisa
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.238

Abstract

This article is intended to analyze the effect of incentives on the work motivation of PT. Surabaya Multi Supplier. Based on exposure to the results of questionnaire data processing using the SPSS Version 25.0 application in the hypothesis test using simple regression analysis, the calculated t value is 6,963> t table is 2,024, or the significance level is 0.000 < 0.05. Then the independent variable individually affects the dependent variable. While the magnitude of the correlation is 56.1%. This means that the hypothesis in this study is that Ha received incentive variables affect employee motivation variables at PT Surabaya Multi Supplier in Surabaya.

Page 1 of 5 | Total Record : 49

 1   2   3   4   5 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 2 (2023): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah