Jurnal Sosial Ekonomi Pertanian
Vol 19 No 3 (2023): Oktober, 2023

Strategi Pengembangan Agroindustri Santan Kelapa

Meilizar Meilizar (Politeknik ATI Padang)
Rika Ampuh Hadiguna (Universitas Andalas)
Santosa Santosa (Universitas Andalas)
Nofialdi Nofialdi (Universitas Andalas)



Article Info

Publish Date
12 Oct 2023

Abstract

Coconut is a superior product and is widely cultivated in the Padang Pariaman Region. The progress of the coconut agroindustry is predicted to have the ability to increase farmer motivation and coconut cultivation efficiency, thus stimulating the expansion of rural industries. The research aims to formulate a coconut milk agroindustry development strategy that is designed with a systems approach through the integration of coconut farming sub-systems and coconut processing sub-systems to maximize coconut farming profits and ensure the fulfillment of coconut milk agroindustry production capacity to support local food product industries. This research seeks to carry out a series of stages involving coconut farmers and coconut milk agroindustry players in Padang Pariaman, completing questionnaires by experts, SWOT analysis to identify and calculate the IFE and EFE weights of coconut milk agroindustry, and identification of strategies for developing coconut milk agroindustry through the application of AHP. Based on the research results, it was found that the coconut milk agroindustry development strategy through horizontal integration by establishing a coconut milk agroindustry that is integrated with farmers as suppliers of coconut granules to meet the demand for a supply of quality coconut milk for the local food product industry can be realized.

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Journal Info

Abbrev

jsep

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Jurnal Sosial Ekonomi Pertanian (JSEP) adalah jurnal yang diterbitkan oleh Departemen Sosial Ekonomi Pertanian melalui Publication Management Center Universitas Hasanuddin. Jurnal ini terbit tiga kali setahun pada bulan Fubruari, Juni dan Oktober dengan tujuan untuk mempublikasi artikel hasil ...