LiNGUA: Jurnal Ilmu Bahasa dan Sastra
Vol 18, No 1 (2023): LiNGUA

THE USE OF SOCIAL MEDIA: METAPHORICAL EUPHEMISM IN INDONESIAN PRESIDENT’S FACEBOOK COMMENTS

Sigit Haryanto (Universitas Muhammadiyah Surakarta)
Rani Setiawaty (Universitas Muria Kudus)
Laily Rahmatika (Universitas Muhammadiyah Surakarta)
Agus Budi Wahyudi (Universitas Muhammadiyah Surakarta)
Mohammed Shamsul Hoque (Daffodil International University)
Fatikhatun Najikhah (Universitas Muria Kudus)
M. Monjurul Islam (Universitas Sains Malaysia)



Article Info

Publish Date
04 Sep 2023

Abstract

In this era of digitalization, national politicians are increasingly embracing social media as a means of effective communication with the people they govern. Social media platforms like Facebook have become customary for the ruling class to ensure efficient communication with the public. In their comments on social media, netizens frequently resort to metaphors to express their opinions on topics of general interest. This research examines the usage of metaphorical euphemisms in online comments on Joko Widodo's Facebook posts. This research aims to describe metaphorical euphemisms in President Joko Widodo's Facebook comments. A qualitative approach combined with content analysis has been used in this study. The results reveal that netizens' use of metaphorical euphemisms is influenced by their beliefs, experiences, and socio-cultural perceptions of politics. This study bridges a gap in the literature by investigating how national leaders, particularly in Indonesia, utilize rhetorical strategies on their social media accounts.

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Journal Info

Abbrev

humbud

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

LiNGUA Jurnal Ilmu Bahasa dan Sastra (ISSN Print: 1693-4725 and E-ISSN: 2442-3823) is a journal of Linguistics and Literature which is published twice a year in June and December by Laboratory of Information and Publication, Faculty of Humanities, Universitas Islam Negeri Maulana Malik Ibrahim ...