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All Journal LiNGUA: Jurnal Ilmu Bahasa dan Sastra
Mohammed Shamsul Hoque
Daffodil International University
Languange, Linguistic, Communication & Media

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THE USE OF SOCIAL MEDIA: METAPHORICAL EUPHEMISM IN INDONESIAN PRESIDENT’S FACEBOOK COMMENTS Sigit Haryanto; Rani Setiawaty; Laily Rahmatika; Agus Budi Wahyudi; Mohammed Shamsul Hoque; Fatikhatun Najikhah; M. Monjurul Islam
LiNGUA: Jurnal Ilmu Bahasa dan Sastra Vol 18, No 1 (2023): LiNGUA
Publisher : Laboratorium Informasi & Publikasi Fakultas Humaniora UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ling.v18i1.22882

Abstract

In this era of digitalization, national politicians are increasingly embracing social media as a means of effective communication with the people they govern. Social media platforms like Facebook have become customary for the ruling class to ensure efficient communication with the public. In their comments on social media, netizens frequently resort to metaphors to express their opinions on topics of general interest. This research examines the usage of metaphorical euphemisms in online comments on Joko Widodo's Facebook posts. This research aims to describe metaphorical euphemisms in President Joko Widodo's Facebook comments. A qualitative approach combined with content analysis has been used in this study. The results reveal that netizens' use of metaphorical euphemisms is influenced by their beliefs, experiences, and socio-cultural perceptions of politics. This study bridges a gap in the literature by investigating how national leaders, particularly in Indonesia, utilize rhetorical strategies on their social media accounts.
Co-Authors Agus Budi Wahyudi Fatikhatun Najikhah Laily Rahmatika M. Monjurul Islam Rani Setiawaty Sigit Haryanto