Journal of Management and Business Innovations
Volume: 05, Number: 01, 2023

The Effect of Consumer Behavior and Service Quality on Consumer Decisions in Swosh Laundry

Nasrul Efendi (Universitas Mikroskil)
Pioner Pelawi (Universitas Mikroskil)
Suwianto Suwianto (Universitas Mikroskil)

Article Info

Publish Date
22 Jul 2023

Abstract

Maintaining consumer purchasing decisions is a challenging job especially in laundry service. The research objective was to determine the effect of consumer behavior and service quality on purchasing decisions. The sampling technique used was saturated sampling with a total sample of 120 respondents. The results showed that partially consumer behavior influences consumer purchasing decisions while service quality does not affect purchasing decisions. Furthermore, simultaneously consumer behavior and service quality influence purchasing decisions and a coefficient of determination of 0.17 indicates the contribution of consumer behavior and service quality to purchase decisions of 17%, while the remaining 83% is influenced by other variables.Keywords: Behavior, consumer decisions, service quality.

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Journal Info
Journal of Management and Business Innovations
Website

Abbrev

jombi

Publisher

Universitas Islam Negeri Sumatera Utara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management and Business Innovations (JOMBI) is an online peer-reviewed International research journal aiming at promoting and publishing original high quality research in all disciplines of management and business. JOMBI is a journal that published by the Department of Management, Faculty ...