Ideas: Jurnal Pendidikan, Sosial dan Budaya
Vol 9 No 3 (2023): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)

Analysis of Factors Influencing The Loyalty of Online Transportation Users in Indonesia

Fedianty Augustinah (Universitas Dr. Soetomo Surabaya)
Fitria Halim (Sekolah Tinggi Ilmu Ekonomi Sultan Agung)
Acai Sudirman (Sekolah Tinggi Ilmu Ekonomi Sultan Agung)
Onita Sari Sinaga (Sekolah Tinggi Ilmu Ekonomi Sultan Agung)

Article Info

Publish Date
25 Aug 2023

Abstract

The main objective of the research is to analyze the effect of e-service quality, price and consumer trust on the loyalty of online transportation users. The research method uses quantitative research. Based on the results of data analysis, e-service quality, price and consumer trust have a positive and significant effect on the loyalty of online transportation users. The implications of this research confirms that efforts to provide satisfactory user experience, fast and efficient service, good communication, qualified drivers, effective problem solving, and create a good reputation, online transportation platforms can strengthen user loyalty.

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Journal Info
Ideas: Jurnal Pendidikan, Sosial dan Budaya
Website

Abbrev

ideas

Publisher

Ideas Publishing

Subject

Education Social Sciences Other

Description

Jurnal Ideas adalah sebuah jurnal online berbasis OJS yang memfasilitasi publikasi artikel ilmiah dari hasil penelitian. Hasil penelitian dapat berupa hasil penelitian mandiri atau kolaboratif. Peneliti dapat berasal dari berbagai kalangan seperti guru, dosen, mahasiswa, atau praktisi. Fokus ...