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All Journal Jurnal Bahana Manajemen Pendidikan Jurnal Minds:Manajemen Ide dan Inspirasi Journal of Management and Business Review Jurnal Inovasi Bisnis (Inovbiz) Journal of Educational Research and Evaluation JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Manajemen dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen FIRM: Journal of Management Studies Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal ABDINUS : Jurnal Pengabdian Nusantara Target : Jurnal Manajemen Bisnis International Journal of Business, Law, and Education Strategic: Journal of Management Sciences Glow: Jurnal Pengabdian Kepada Masyarakat
Fitria Halim
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Kepercayaan Sebagai Pemediasi Dampak Citra Merek dan Harga Terhadap Kepuasan Konsumen Gojek Acai Sudirman; Fitria Halim; Robetmi Jumpakita Pinem
Jurnal Pemasaran Kompetitif Vol 3, No 3 (2020): Junal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v3i3.4822

Abstract

Abstract. Ekosistem kemajuan teknologi informasi saat ini telah memasukin babak baru ditandai dengan munculnya perkembangan transportasi berbasis aplikasi. Saat ini, telah terjadi transformasi di bidang transportasi yang tidak disangka dapat menggantikan kebiasaan masyarakat menggunakan transportasi berbasis konvensional. Adapun tujuan utama dari penlitian ini adalah untuk mengetahui peran kepercayaan dalam menunjukkan hubungan citra merek dan harga terhadap kepuasan konsumen Gojek. Dalam menganalisa data yang diperoleh dari objek penelitian menggunakan model survei dengan pendekatan kuantitatif. Jumlah sampel yan digunakan sebagai responden sebanyak 100 orang. Data untuk analisis menggunakan uji validitas dan reliabilitas menggunakan outler model dan model struktural SEM sebagai representatif inner model. Berdasarkan hasil penelitian diperoleh bahwa kepercayaan tidak mampu menjadi mediasi hubungan antara citra merek kepada kepuasan konsumen. Selanjutnya variabel kepercayaan ternyata mampu menjadi mediasi hubungan antara harga kepada kepuasan konsumen  
HUBUNGAN KEPEMIMPINAN KEPALA SEKOLAH DENGAN MORAL KERJA GURU DI SMK NEGERI 2 BUKITTINGGI Fitria Halim
Jurnal Bahana Manajemen Pendidikan Vol 2, No 1 (2014): Bahana Manajemen Pendidikan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.279 KB) | DOI: 10.24036/bmp.v2i1.3761

Abstract

This research about leadership of headmaster and teacher morale, also to see the relationship between the two variables. Population are 70 teachers and 40 samples using proportional stratified random sampling technique. This research instrument is a questionnaire in the form of a Likert scale, a score of variable leadership of headmaster 0.907 and teacher morale 0.897 that  means instrument is reliable. Data were analyzed using product moment correlation, get rscore = 0.33 > = 0.284 believed rtabel standard 95%. Research has come to the conclusion the relationship between leadership of headmaster with the morale of teachers in SMK 2 Bukittinggi. Key word : Kepemimpinan Kepala Sekolah dan Moral Kerja Guru
SOCIALIZATION FOR THE IMPLEMENTATION OF E-LEARNING TEACHING MODELS FOR TEACHERS AND EDUCATION STAFFS AT SMA SULTAN AGUNG PEMATANGSIANTAR Sherly .; Herman .; Fitria Halim; Julyanthry .; Edy Dharma; Ridwin Purba; Rosita Manawari Girsang
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2021): Juni 2021
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.57 KB) | DOI: 10.32832/abdidos.v5i2.879

Abstract

This community service had the aim of improving and developing teachers' online teaching learning processes for students. Rapid shifts in different aspects of life are one of the hallmarks of the globalization period. One of them is the advancement of science and technology, especially Information and Communication Technology (ICT), which has a significant positive impact on educational development. Teachers, in particular, need multimedia in the learning process. Educators play a critical role in guiding the learning process in the classroom. Teachers would find it easier to conduct online learning as a result of this socialization. Lectures with presentations, as well as drills or practice, are used in this community service project. After completing the activity, the researchers discovered the following findings: 1) Zoom, Google Classroom, and WhatsApp were chosen to be used by teachers in the teaching learning process; 2) Teachers agreed that e-learning was an important method of learning, 3) The soft skills of teachers in the use of certain e-learning resources improved, and 4) Teachers were willing to agree that the online teaching learning method was a part of teaching learning.
Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect Fitria Halim; Hendra Jonathan Sibarani; Brilian Moktar; Maria Sugiat; Acai Sudirman
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 1 (2021): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i1.20402

Abstract

The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.
Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management Acai Sudirman; Andy Wijaya; Sherly Sherly; Fitria Halim; Anju Bhernadetha Nainggolan
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.292

Abstract

Online shopping behavior and online learning using electronic devices, such as smartphones, are currently an interesting phenomenon in Indonesia. The use of smartphones which continues to increase sharply is certainly inseparable from the role of the brand management of the smartphone product. This study aimed to analyze the role of brand experience, brand awareness, brand visibility, and brand reputation in improving purchase intention in generation Z. This study used a research design with a quantitative approach. The data were collected through documentation and online questionnaires. This study used a sample of 180 respondents with the determination of the sample size using purposive sampling formula. Partial least squares were applied to examine the relationship between purchase intention, brand experience, brand awareness, brand visibility, and brand reputation. The results of this study showed that of the four hypotheses developed, one hypothesis was rejected, in which the effect of the brand awareness variable on the purchase intention variable did not have a significant effect. Meanwhile, brand experience, brand visibility, and brand reputation had a significant effect on purchase intention. Based on the findings of this study, it is expected that it can provide additional information for various parties such as traditional stores and online stores, also companies that provide smartphone products to consider the factors that encourage consumer purchase intention so that they gain comfort and trust in these products
IMPACT OF ADOPTION OF FINANCIAL STANDARDS AND INNOVATIONS ON SME BUSINESS PERFORMANCE: THE ROLE OF COMPETITIVE ADVANTAGE AS A MEDIATION Ady Inrawan; Hery Pandapotan Silitonga; Fitria Halim; Acai Sudirman; Darwin Lie
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol 11 No 1: Desember 2021
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v11i1.5757

Abstract

This study aims to determine the role of competitive advantage in mediating the relationship between the adoption of financial reporting standards and innovation on the business performance of SMEs in Pematangsiantar City. This study uses a research design with a quantitative approach to causality. Data collection techniques using observation, interviews, questionnaires and documentation. The sampling method used in this study is the convenience sampling method. The data analysis method used is Partial Least Square (PLS).The data analysis test tool uses the statistical software Smartpls 3.0. The results showed that innovation and competitive advantage had a significant effect on business performance, the adoption of financial reporting standards on business performance obtained an insignificant impact. Whereasthe effect of the adoption of financial reporting standards on competitive advantage obtained significant results. Furthermore, the effect of innovation on competitive advantage obtained insignificant results. Then competitive advantage can mediate the relationship between the adoption of financial reporting standards on business performance. Furthermore, the competitive advantage variable is not able to mediate the relationship between innovation and business performance.
THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY Sherly Sherly; Fitria Halim; Acai Sudirman
JURNAL MANAJEMEN DAN BISNIS Vol 9 No 2 (2020): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2020)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v9i2.206

Abstract

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.
ANALYSIS OF INNOVATION STRATEGIES TO INCREASE THE COMPETITIVE ADVANTAGES OF ULOS PRODUCTS IN PEMATANGSIANTAR CITY Fitria Halim; Sherly Sherly; Ernest Grace; Darwin Lie; Acai Sudirman
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i2.308

Abstract

One of the production sectors that has become the flagship product of Pematangsiantar City is ulos cloth. Ulos cloth is a typical woven fabric of the Batak community developed for generations in North Sumatra, one of which is the city of Pematangsiantar. This study aims to explore various information related to the number of ulos craftsmen in Pematangsiantar city to facilitate the government in grouping these ulos craftsmen and as a first step to formulate an innovation strategy for the development of creative ulos fabric production to be able to develop superior products armed with knowledge. knowledge, creativity, innovation and being able to create jobs for the community. This type of research is qualitative with a one-shot model, namely an approach model by conducting one-time data collection on an object of research. The research subjects taken in this study were ulos craftsmen spread across eight sub-districts of Pematangsiantar City. The analysis was carried out in eight sub-districts in Pematangsiantar City. Data collection techniques using observation, interviews and questionnaires, field notes and documentation.The results of the study concluded that the innovation strategy applied by the ulos fabric craftsmen was not optimal, this was due to the limited capacity and opportunity to innovate, the ulos craftsmen experienced problems in making product innovations related to technological limitations caused by limited investment capital to buy new machines or equipment. to improve production processes and limited human resources who can operate new machines or make innovations that take advantage of technological developments.
Reflection on Customer Satisfaction Using the Jaket Application in Terms of Aspects of E-Service Quality, Price, and Brand Awareness Acai Sudirman; Fitria Halim; Onita Sari Sinaga; Fenny Krisna Marpaung
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1082

Abstract

The need for fast transportation services has caused several businesses to try to create application-based transportation applications according to market demand. To answer this market need, application-based transportation is needed that can implement e-service quality and provides prices following consumer expectations so that it is expected to be able to foster strong brand awareness of the application. The purpose of this study is to analyze the contribution of e-service quality, price, and brand awareness to customer satisfaction. This research was conducted by distributing 180 questionnaires to active users of the Jacket application and only 120 questionnaires that can be used. Tests were carried out with the help of statistical tools in the form of Structural Equation Modeling (SEM) based on Partial Least Square. The results showed that e-service quality has a significant positive effect on customer satisfaction. The results of further research show that price has a positive but not significant effect on customer satisfaction. As for the results of the last study, it was found that brand awareness had a significant positive effect on customer satisfaction.
Mampukah Citra Merek, Fasilitas dan Kepercayaan Meningkatkan Kepuasan Pengunjung Taman Hewan Kota Pematangsiantar Onita Sari Sinaga; Debi Eka Putri; Astri Rumondang Banjarnahor; Fitria Halim; Acai Sudirman
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1447

Abstract

The manifestation of customer satisfaction can be seen from the pattern of consumer behavior on a product of goods and services. Many factors can influence consumer behavior, including product quality, price offered, promotion mechanism presented, ease of seeking purchase places, and many other factors that can influence it. This study aimed to examine the effect of brand image, facilities, and consumer trust on customer satisfaction, both partially and simultaneously. This study used a quantitative method. The data were obtained from the distribution of questionnaires to 321 respondents who were the sample of the population studied. The data analysis technique used to test the hypothesis was multiple regression analysis which included the t-test, F-test, and the coefficient of determination test. The results of the study with the t-test model explained that: the brand image had an effect on customer satisfaction, facilities had an effect on customer satisfaction, consumer trust had an effect on customer satisfaction. Furthermore, the results of the simultaneous test (F-test) stated that brand image, facilities, and consumer trust had a significant effect on customer satisfaction. The coefficient of determination test explained that customer satisfaction n was influenced by brand image, facilities, and consumer trust by 71.6% and the remaining 28.4% was influenced by other factors not examined in this study.
Co-Authors Acai Sudirman Ady Inrawan Andy Wijaya Anju Bhernadetha Nainggolan Astri Rumondang Banjarnahor Brilian Moktar Butarbutar, Marisi Christine Loist Darwin Lie Deandra Vidyanata Debi Eka Putri Dini Damanik Edy Dharma Efendi, Efendi Ernest Grace Esther Praja Anggriany Panggabean Fedianty Augustinah Fedianty AUGUSTINAH Fitri Yani Nasution Hendra Jonathan Sibarani Herman . Juan Anastasia Putri Julyanthry, Julyanthry Kevin Indajang Lasma Rohani Rosalia Samosir Lili Sriandani Loist Abdi Putra Maria Sugiat Marpaung, Fenny Krisna Mella Mulia Lestari Nainggolan, Nana Triapnita Onita Sari Sinaga Ridwin Purba Robert Tua Siregar Robetmi Jumpakita Pinem Rosita Manawari Girsang Rr. Chusnu Syarifa Diah Kusuma Sherly Sherly Silitonga, Hery Pandapotan Siti Fadhila Supitriyani Supitriyani