Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas)
Vol 7, No 4 (2023): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)

Labelisasi dan Pemasaran Produk Industri Rumah Tangga Minyak Tandusan dalam Upaya Peningkatan Kesejahteraan Ibu-Ibu PKK Banjar Dinas Apit Yeh Kaja, Desa Manggis Kabupaten Karangasem

Putu Eka Purnamaningsih (Universitas Udayana)
Kadek Wiwin Dwi Wismayanti (Universitas Udayana)
I Ketut Winaya (Universitas Udayana)
Ni Wayan Ari Sudiartini (Universitas Mahendradatta)

Article Info

Publish Date
31 Oct 2023

Abstract

Banjar Dinas Apit Yeh kaja where part of the population depends on plantations, especially gardening with coconut, bananas and leaves. The economic downturn during this pandemic has forced mothers to be more creative and innovate by utilizing the plantation products they have, namely by making barren oil made from processed coconuts. Tandusan Oil or Balinese Oil is mostly produced by Home Industries in Bali in general and in particular in Banjar Dinas Apit Yeh Kaja, Manggis Village, Karangasem Regency. The PKK women's group is a forum for improving welfare through the production of barren oil by labeling and marketing the products of the home industry of this wasteful oil to a wider market share. With this Community Service Program, PKK Apit Yeh Village women can increase productivity in producing barren oil with attractive packaging and develop marketing by attracting potential consumers through Digital Marketing.

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Journal Info
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas)
Website

Abbrev

PAMAS

Publisher

Universitas Respati Indonesia

Subject

Decision Sciences, Operations Research & Management Environmental Science

Description

Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS) dengan E-ISSN : 2685-6301 diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), Universitas Respati Indonesia, Jakarta, Jurnal Pelayanan dan Pengabdian Masyarakat ini terbit dua kali setiap tahun, yakni pada bulan April dan ...