INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Vol. 1 No. 2 (2023): November

DYNAMICS OF DIGITAL MARKETING HR MANAGEMENT AND SUSTAINABLE STRATEGY IN INDONESIA'S DIGITAL ERA BUSINESS: A COMPREHENSIVE REVIEW

Kadeni Kadeni (Universitas Bhinneka PGRI Tulungagung, Indonesia)
Zahara Tussoleha Rony (Universitas Bhayangkara Jakarta Raya, Indonesia)
Abdul Rosid (Universitas Sultan Ageng Tirtayasa, Indonesia)
Abdul Wahab Syakhrani (STAI Rasyidiyah Khalidiyah Amuntai, Kal-Sel, Indonesia)
Mohammad Ahmad Bani Amer (Mutah University, Jordan)



Article Info

Publish Date
09 Nov 2023

Abstract

In the dynamic landscape of Indonesia's digital-era business environment, the management of Human Resources (HR) within digital marketing has become a critical determinant of success. This comprehensive review offers a holistic examination of the intricate dynamics of HR management in the context of digital marketing and the formulation of sustainable strategies tailored to the Indonesian business ecosystem. It combines qualitative and quantitative research methods to explore HR practices, recruitment, education, training, leadership, motivation, retention, and the role of inclusivity and diversity in the workforce. The findings highlight the evolving skill sets and competencies required of HR professionals in the digital age, emphasizing the need for robust recruitment and selection processes. Education and training are pivotal for keeping digital marketing teams competitive and innovative, with leadership playing a key role in guiding teams through the ever-changing digital landscape. Inclusivity and diversity within digital marketing teams are critical for reflecting the diversity of the digital marketplace and generating innovative ideas. Sustainable strategies are essential for ensuring the longevity and success of businesses in the dynamic digital marketplace of Indonesia.

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Journal Info

Abbrev

ijle

Publisher

Subject

Economics, Econometrics & Finance

Description

INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, ...