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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 157 Documents
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THE NEXUS OF ARTIFICIAL INTELLIGENCE, BLOCKCHAIN TECHNOLOGY, AND HUMAN CAPITAL IN DIGITAL MARKETING STRATEGY: AN EXPLORATORY STUDY ON THE INTEGRATION, ETHICAL IMPLICATIONS, AND FUTURE PROSPECTS Kardi Kardi; Hemi Pamuraharjo; Nawang Kalbuana; Benny Kurnianto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

In the rapidly evolving digital marketing landscape, the convergence of artificial intelligence (AI), blockchain technology, and human capital management (HCM) is reshaping the strategies that drive businesses forward. This exploratory study delves into the intricate integration of these technologies and their profound implications for digital marketing. Our research uncovers the transformative potential of AI and blockchain in digital marketing. AI's capacity to automate and optimize marketing processes and blockchain's promise of enhanced data security and transparency offer businesses unprecedented tools for customer engagement and operational efficiency. However, this integration raises complex ethical concerns. Balancing the power of AI with responsible data handling and the immutable nature of blockchain with data privacy becomes paramount. HR professionals are pivotal in addressing these challenges as they guide the development of AI-related competencies within the workforce and foster a culture of ethical AI and blockchain use. The study envisions a future marked by even more sophisticated AI-driven marketing strategies and blockchain's disruptive impact on digital advertising. To harness these opportunities, organizations must invest in upskilling their workforce and consider the creation of hybrid job roles blending technical and creative skills. This research contributes valuable insights into the digital marketing landscape, offering guidance on navigating the evolving technological frontier while adhering to ethical principles.
STRATEGIC HUMAN RESOURCE MANAGEMENT IN INTERNATIONAL BUSINESS: A CASE STUDY OF MULTINATIONAL COMPANIES Dina Novita; Caroline Caroline; Siti Sumiati; Ony Kurniawati; Mohd. Fauzi Hussin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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This study delves into Strategic Human Resource Management (SHRM) within the context of international business, utilizing a case study approach to examine the practices of multinational companies. The objective is to shed light on the multifaceted dynamics of HRM in a global context and assess its significance for multinational corporations. The research employs a comprehensive methodology that combines a literature review, qualitative analysis of case studies, and empirical data collection. It examines the role of HRM in multinational companies, emphasizing its crucial function in navigating the complexities of global markets. Furthermore, the study explores the impact of cultural diversity on HRM strategies, recognizing that adequate cross-cultural competence is paramount for success. The case studies offer insights into talent management and recruitment strategies tailored to local markets, emphasizing the adaptability of HR policies to varying international contexts. Moreover, the research underscores the importance of network relationships within and with local partners in shaping HRM outcomes. This study contributes to the field of HRM in international business by integrating existing theories and empirical evidence into a coherent framework. It underscores the need for HRM practices accommodating diverse cultural and institutional contexts. Ultimately, it provides HR professionals and international business leaders with actionable insights to enhance their HRM strategies in the dynamic landscape of global operations.
NAVIGATING THE ETHICAL CHALLENGES AND INNOVATIONS IN PERSONALIZED CONTENT RECOMMENDATIONS, DATA PRIVACY PROTECTION, AND CONSUMER TRUST WITHIN THE REALM OF AI-DRIVEN E-MARKETING STRATEGIES Pupung Purnamasari; Simon Matakena; Muhammad Syafri; Nurussama Nurussama; Syusantie Sylfia Sairdama
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

This research delved into the intricate ethical landscape that characterized AI-driven e-marketing. It began by outlining the significance of personalized content recommendations, elucidating their role in enhancing user engagement and conversion rates. While showcasing the benefits of AI-driven personalization, the study unveiled the ethical intricacies of the data collection and user profiling process. Concerns emerged, notably about data privacy, consent, and the potential formation of filter bubbles and echo chambers. Innovative solutions emerged in the form of transparent algorithms and robust user consent mechanisms to address these ethical quandaries. These mechanisms granted users greater control over their data and fostered transparency in content recommendation algorithms. Additionally, the study underscored the importance of consumer trust in e-marketing, emphasizing its pivotal role in brand loyalty and advocacy. Overall, this research offered a comprehensive understanding of the ethical challenges and solutions within AI-driven e-marketing, underscoring the industry's commitment to ethical practices while harnessing the potential of AI to provide personalized and engaging user experiences.
STRATEGIC HUMAN RESOURCE OPTIMIZATION IN BUSINESS MANAGEMENT AMIDST THE TECHNOLOGICAL EPOCH FOR ADVANCING PROFITABILITY AND SUSTAINABILITY IN INDONESIA Albert Budiyanto; A. Hamid; Muhammad Syafri; A. Haris Mzen; Mohammad Aldrin Akbar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

In the study "Strategic Human Resource Optimization in Business Management Amidst the Technological Epoch for Advancing Profitability and Sustainability in Indonesia," we investigated the dynamic interplay between human resource strategies, technological advancements, and their impact on business profitability and sustainability in the Indonesian context. Our research employed a mixed-method approach, incorporating quantitative and qualitative data collection techniques. We analyzed extensive data from various Indonesian businesses spanning multiple sectors and industries. These data were meticulously gathered and processed, utilizing advanced statistical tools and software to derive meaningful insights. The study's results indicated a compelling relationship between the optimization of human resources, driven by strategic initiatives, and the ability of businesses to thrive in the modern technological era. We observed a positive correlation between such optimization and enhanced Profitability and the ability to maintain sustainable operations, even in the face of industry disruptions. The discussion section delved into the nuanced interpretations of the results, emphasizing the critical role of human capital in adapting to technological changes and steering companies toward financial success and long-term sustainability. This understanding has significant implications for businesses aiming to navigate the challenges of the digital age while maintaining their commitment to sustainability. In conclusion, this study underscores the importance of strategically optimizing human resources in the context of technological advancements for both Profitability and sustainability in Indonesian businesses. It provides valuable insights for business leaders and policymakers seeking to develop strategies that align with the demands of the modern business landscape.
REVOLUTIONIZING BUSINESS MANAGEMENT: STRATEGIC HR OPTIMIZATION FOR SUSTAINABLE PROFITABILITY IN INDONESIA'S TECHNOLOGICAL LANDSCAPE Kosasih Kosasih; Farida Yuliaty; Megandhi Gusti Wardhana; Vip Paramarta; Sobarna Kartamihardja
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

Indonesia's technological landscape is in a state of constant evolution, offering both unprecedented opportunities and formidable challenges to businesses. Strategic Human Resource (HR) optimization has emerged as a critical imperative to thrive in this dynamic environment. This research delves into the pivotal role of HR management in achieving sustainable profitability within the Indonesian technological landscape. The study employs a mixed-method approach, combining quantitative data from surveys and interviews with HR professionals, business leaders, and employees and qualitative data from industry reports and case studies. The findings underscore the importance of strategic HR optimization, revealing four key aspects: the role of HR in technological transformation, addressing the skills gap, promoting diversity and inclusion, and prioritizing employee engagement and well-being. In-depth analysis demonstrates that HR departments are crucial in guiding organizations through digital transformation. Aligning HR strategies with technology adoption leads to higher success rates and reduced resistance to change. Furthermore, a significant skills gap in the workforce demands substantial investment in training and development programs. Embracing diversity and inclusion fosters innovation and competitiveness while prioritizing employee engagement and well-being increases productivity and profitability. This research provides practical insights for businesses operating in Indonesia's ever-changing technological landscape. By implementing the strategies and recommendations presented, organizations can revolutionize their business management, positioning themselves as leaders in this dynamic environment ensuring long-term success and profitability.
ENHANCING EMPLOYEE WELL-BEING IN THE DIGITAL BUSINESS LANDSCAPE: EXPLORING THE NEXUS OF WORK-LIFE HARMONY AND ORGANIZATIONAL SUPPORT Januar Ida Wibowati; Yuli Alam; Ahmad Rizani; Loso Judijanto; Al- Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
Publisher : Adisam Publisher

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Abstract

The consistently developing computerized business scene presents particular difficulties to the prosperity of workers. This study dives into the complicated connection between work-life amicability, hierarchical help, and representative prosperity in this unique setting. The examination utilizes a blended technique approach, joining quantitative studies and subjective meetings to acquire an extensive comprehension. The outcomes demonstrate that representatives in the computerized business world see a respectably certain work-life congruity, and they report an elevated degree of hierarchical help. Critically, a positive connection between work-life concordance and representative prosperity is noticed, featuring the meaning of accomplishing a decent expert and individual life. Furthermore, the study underscores the pivotal role of organizational support mechanisms, such as mental health resources and flexible work arrangements, in enhancing employee well-being. The implications of this study are twofold. First, it offers practical guidance for digital businesses to prioritize work-life harmony and strengthen organizational support to foster employee well-being. Second, it highlights the universal importance of these factors in the digital business context, reaffirming their relevance in an ever-changing landscape. Future research directions include longitudinal studies and a more in-depth exploration of industry-specific nuances. This study's overall significance lies in its role as a compass, guiding organizations toward a future where employee well-being and business success are intricately intertwined.
THE EFFECT OF JOB CHARACTERISTICS AND HR DEVELOPMENT ON EMPLOYEE PERFORMANCE OF FOOD AND BEVERAGES SERVICE DEPARTMENT AT KUTA PARADISO HOTEL BALI Drevy Dallesandry Malalantang
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
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Kuta Paradiso Hotel Bali is a service organization that requires quality human resources. This study used a survey method to observe and examine directly the performance of employees which aimed to describe and explain the relationship between variables and phenomena that occured and were systematically studied on 66 employees. The results of multiple linear regression calculations showed that the characteristics of work and human resource development are Y=19.169+ 0.181X1+ 0.418X2. This means that every increase in one score in the X1 variable on job characteristics will affect the Y variable, with employee performance of 0.181, and an increase in the X2 variable will affect the Y variable by 0.418. Partially based on tcount with the score of tTable that Tcount ≥ Ttable. The scores 2,242>1,997 for the X1 variable, job characteristics affect the Y variable on employee performance. Furthermore, 4.758>1.997 for the X2 variable has an effect on the Y variable, it means that H1 is accepted and H0 is rejected. For multiple tests based on Fcount with FTable score, the results show that Fcount≥FTable for each 20.623>3.14, it means H1 is accepted and H0 is rejected or in other words that job characteristics and HR development simultaneously affect employee performance. The conclusion proves that the proposed hypothesis is proven correct and statistically proven.
CATALYZING ORGANIZATIONAL EXCELLENCE: ANALYZING THE PROFOUND INFLUENCE OF DIGITAL LEADERSHIP ON HUMAN RESOURCE PERFORMANCE IN CONTEMPORARY CORPORATE ENVIRONMENTS Wafi Ali Hajjaj; Diana Hayati; Sabirin Sabirin; Zainal Arifin; Benius Benius
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 1 (2023): October
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In the dynamic landscape of the modern business world, the emergence of the digital era has ushered in transformative changes. Traditional leadership paradigms have given way to digital leadership, focused on technology, data-driven decision-making, innovation, and open organizational cultures. This study delves into the intricate relationship between digital leadership and human resource (HR) performance within contemporary corporate environments. It aims to explore how adopting digital leadership practices influences HR performance metrics and contributes to organizational excellence. Through a mixed-method approach, combining quantitative and qualitative analyses, the research uncovers significant positive correlations between digital leadership practices and HR performance. Key findings reveal that technology adoption, data-driven decision-making, innovation, and open cultures drive enhanced HR performance. This study offers critical insights into how organizations can navigate the complexities of the digital age by strategically adopting digital leadership practices. By fostering a culture of technology adoption, data-driven decision-making, innovation, and open communication, organizations can position themselves for success in the digital era.
HARNESSING SOCIAL MEDIA PLATFORMS AS INTEGRAL COMPONENTS OF BUSINESS MARKETING STRATEGIES IN THE DIGITAL AGE: A CASE STUDY WITHIN THE E-COMMERCE INDUSTRY Muhamad Stiadi; Nur Qomariah; Dwi Apriyanti Kumalasari; Khusniyah Khusniyah; Riris Ambarwati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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In the dynamic landscape of contemporary business, the profound impact of social media in shaping marketing strategies is unequivocal. This case study delves into the strategic use of social media within the e-commerce industry, where online businesses have harnessed these platforms to engage with their customers, enhance brand visibility, and drive financial returns. Our study reveals compelling data, indicating that most e-commerce companies have successfully integrated social media into their marketing endeavors. The findings demonstrate substantial increases in customer engagement, brand recognition, and financial returns, underscoring the transformational potential of social media. These insights hold significant implications for business marketing in the digital age, emphasizing the strategic necessity of social media integration. We provide practical recommendations for e-commerce companies and businesses seeking to leverage social media effectively. Furthermore, this study identifies critical areas for future research, illuminating the evolving digital marketing landscape. In conclusion, the significance of social media as an integral component of contemporary marketing cannot be overstated, offering businesses a dynamic and indispensable tool for success.
ECONOMIC TRANSFORMATION OF INDONESIA IN THE ERA OF DIGITAL 5.0: CHALLENGES AND OPPORTUNITIES Adih Supriadi; Loso Judijanto; Ahmad Rizani; Al- Amin; Zulkifli Zulkifli
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Indonesia, a nation at the crossroads of economic transformation, is confronted with a unique set of challenges and opportunities in the era of Digital 5.0. This paper explores the implications of Digital 5.0 on Indonesia's economic landscape, emphasizing the key challenges and opportunities. The challenges encompass the digital divide, regulatory complexities, cybersecurity risks, and the imperative of a skilled workforce. These challenges necessitate a collaborative and forward-thinking approach involving government, private sector, and civil society. On the flip side, Indonesia's digital economy offers opportunities in e-commerce, fintech, startups, smart manufacturing, and e-governance, paving the way for innovation, job creation, and inclusive growth. The path forward involves bridging the digital divide, crafting a conducive regulatory environment, investing in cybersecurity and education, and promoting entrepreneurship. Indonesia's success in this transformative era hinges on its ability to navigate the evolving digital landscape and position itself as a global economic force.

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