Jurnal Teknik Industri Terintegrasi (JUTIN)
Vol. 6 No. 4 (2023): Oktober

Penerapan Strategi Pemasaran Produk Keripik Sanjai Sukarasa Terhadap Kepuasan Konsumen Menggunakan Metode STP dan 4P (Studi Kasus – Bisnis Sanjaiku)

Salas Maulidan Rahma Sakti (Universitas Muhammadiyah Gresik)
Hidayat Hidayat (Unknown)
Yanuar Pandu Negoro (Universitas Muhammadiyah Gresik)

Article Info

Publish Date
15 Oct 2023

Abstract

The application of the Sanjai Sukarasa chips marketing strategy to customer satisfaction using the STP and 4P methods. This study aims to analyze marketing strategies, customer satisfaction, and provide recommendations to improve the marketing of Sanjai Sukarasa chips products. The research method applied is a quantitative approach by collecting data through filling out questionnaires. The results showed that the company uses a differentiation marketing strategy with a focus on product quality and promotion. In addition, consumer satisfaction with Sanjai Sukarasa chips products is quite high, but there are still several things that need to be improved. The recommendations given include improving product quality, increasing promotion, and developing new products.

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Journal Info
Jurnal Teknik Industri Terintegrasi (JUTIN)
Website

Abbrev

jutin

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Decision Sciences, Operations Research & Management Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

Jurnal Teknik Industri Terintegrasi merupakan jurnal yang dikelola oleh Program Studi Teknik Industri Fakultas Sains dan Teknologi Universitas Pahlawan Tuanku Tambusai yang menjebatani para peneliti untuk mempublikasikan hasil penelitian di bidang ilmu teknik dan teknik industri mencakup proses ...