<![CDATA[This research investigates management practices in Marketing, Innovation, and Technology within Maritime Affairs, focusing on graduates from the Maritime Institute Jakarta (STIP Jakarta). Through qualitative analysis of 70 officers' perspectives, including deck and engine officers and shipping professionals, key insights emerge. The study highlights the significance of digital marketing, continuous improvement, and technology adoption in enhancing competitiveness and operational efficiency within the maritime industry. Additionally, emphasis is placed on professionalism and adherence to international standards such as the IMO-STCW, underscoring the industry's commitment to safety, competency, and regulatory compliance. The findings underscore the interconnectedness of effective management practices, regulatory compliance, and professional development, offering actionable insights for industry practitioners, policymakers, and training institutions to navigate the complexities of maritime management effectively.]]>
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