Community Empowerment
Vol 8 No 10 (2023)

Digital marketing strategy and implementation of multi-channels for traditional retail

Surahman Surahman (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Sugeng Hariyadi (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Bela Barus (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Rif’ah Rif’ah (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Sarlivia Sarlivia (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Riza Meidinata (Politeknik Negeri Samarinda, Samarinda, Indonesia)
Desi Kartina (Politeknik Negeri Samarinda, Samarinda, Indonesia)

Article Info

Publish Date
30 Oct 2023

Abstract

This Community Service (PkM) aims to provide an understanding of the development of information technology related to digital marketing. This PkM Partnership was carried out by collaborating with the traditional retail store Anggun. Activities were carried out through socialization, training, mentoring, and website dissemination. Digital marketing strategies and multi-channel implementation were disseminated in the form of e-commerce websites and multi-channel applications. In addition to that, the Buku Warung non-cash payment system and the Indonesian Standard Quick Response Code (QRIS) were also introduced. The result of this activity was an increase in sales turnover in the last three months by 69.73%.

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Journal Info
Community Empowerment
Website

Abbrev

ce

Publisher

Universitas Muhammadiyah Magelang

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...