Agro Bali: Agricultural Journal
Vol 6, No 3 (2023)

Analysis of Customer Satisfaction with Seller of Aglaonema Flower Plants

Zulkarnain Zulkarnain (Sekolah Tinggi Ilmu Pertanian Dharma Wacana)
Soni Isnaini (Sekolah Tinggi Ilmu Pertanian Dharma Wacana)
Rakhmiati Rakhmiati (Sekolah Tinggi Ilmu Pertanian Dharma Wacana)
Maryati Maryati (Sekolah Tinggi Ilmu Pertanian Dharma Wacana)
Etik Puji Handayani (Sekolah Tinggi Ilmu Pertanian Dharma Wacana)
Yatmin Yatmin (Sekolah Tinggi Ilmu Pertanian Dharma Wacana)



Article Info

Publish Date
07 Mar 2024

Abstract

Ornamental plants are a type of plant that provides additional aesthetic value. One of the ornamental plants that is currently trending and popular with consumers is the aglaonema flower. Humans always need the aglaonema flower ornamental plant to fulfill consumer satisfaction. The research aims to determine the level of consumer satisfaction with the seller of aglaonema ornamental plants in Tulus Rejo Village, Pekalongan District, East Lampung Regency. The research location is in Rejo Ikhlas Village, Pekalongan District, East Lampung Regency with the consideration that this area is a production center for sales of aglaonema flower ornamental plants. The research respondents were 30 consumers who bought Aglaonema flowers from within and outside the Pekalongan area, determined by the census method. The sampling technique was accidental sampling technique. The analysis used is Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results of the research on the sale of decorative aglaonema flower plants in Tulus Rejo Village, Pekalongan District, East Lampung Regency are in the "satisfied" category, this can be seen from the calculation CSI of 71.20 percent, which means consumers are satisfied with the seller of aglaonema ornamental plants on the attributes of aglaonema ornamental plants having good quality and quality so that they succeed in satisfying consumers of aglaonema ornamental plants.

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Journal Info

Abbrev

Agro

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

Agro Bali: Agricultural Journal is an information media that contains articles from research, theoretical studies, and scientific writings on agriculture especially agrotechnology i.e.: agronomy, horticulture, plant breeding, soil sciences, plant protection, and other pertinent field related to ...