Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Vol. 1 No. 2 (2024): Edisi April 2024

Strategi Pemasaran Digital untuk UMKM dalam Aktivitas Ekspor ke Singapura

Siti Meisyaroh (Institut Bisnis dan Informatika Kwik Kian Gie)
Martha Ayerza Esra (Institut Bisnis dan Informatika Kwik Kian Gie)
Elis Sondang Dasawaty (Institut Bisnis dan Informatika Kwik Kian Gie)

Article Info

Publish Date
05 Apr 2024

Abstract

This paper explores the benefits of export and import activities for Indonesia, emphasizing the role of digital marketing in maximizing export opportunities. Focusing on Netasia and Okeoce Export Team's initiative, the study employs a problem-solving framework to enhance members' understanding and implementation of digital marketing strategies. Through training, mentoring, and follow-up programs, the initiative aims to empower exporters to tap into the Singaporean market effectively. Positive responses to the training sessions indicate the potential for improved export practices and community welfare through professional organizational management and digital marketing proficiency.

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Journal Info
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Website

Abbrev

abdimas

Publisher

INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE

Subject

Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan (E-ISSN 3032-3738) mencerminkan semangat pengabdian kepada masyarakat dalam bidang ilmu ekonomi, bisnis, komunikasi, dan informatika. Abdimas (Pengabdian kepada Masyarakat) sebagai pilar utama, jurnal ini merangkum dedikasi untuk memberikan dampak ...