Dinasti International Journal of Digital Business Management
Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J

The Effect of Perceptions, Study Program Accreditation, and Promotion on the Decision to Choose the Air Transportation Logistics Management Study Program at Jayapura Aviation Polytechnic

Musri Kona (Politeknik Penerbangan Jayapura)
Rifqi Raza Bunahri (Politeknik Penerbangan Jayapura)
Dhian Supardam (Politeknik Penerbangan Indonesia Curug)
Hadi Prayitno (Akademi Penerbang Indonesia Banyuwangi)



Article Info

Publish Date
07 Jan 2024

Abstract

This study aims to identify the influence of perception, study program accreditation, and promotion on student decisions in choosing the Air Transportation Logistics Management study program at the Jayapura Aviation Polytechnic. Data were collected from 381 prospective student respondents and analyzed using multiple regression analysis. The results of the analysis show that perception (? = 0.262, p < 0.05), study program accreditation (? = 1.178, p < 0.05), and promotion (? = 0.291, p < 0.05) have a significant influence on the decision choose a study program. Study program accreditation variable has the most significant influence. Although the Air Transportation Logistics Management Study Program does not yet have study program accreditation, respondents are confident that they have chosen this study program because of the good reputation of the tertiary institution and its graduates have broad job opportunities. The recommendations for the Jayapura Aviation Polytechnic are strengthening marketing strategies with effective promotion, obtaining study program accreditation, and maintaining a good reputation. This will increase the attractiveness of the study program and meet the needs of prospective students.

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Journal Info

Abbrev

DIJDBM

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research ...