This study aims to evaluate patient perceptions of aspects of health services at RST TK III Wirasakti Kupang, including reliability, guarantee, direct evidence, empathy, and responsiveness. This research is a quantitative research with a cross sectional study design. The research results show that staff response, physical appearance, empathy, and consistency in service have a positive and significant effect on patient satisfaction. However, warranties have a negative influence on patient satisfaction. Patient satisfaction was then identified as a mediator that influences patient loyalty. Staff response, physical appearance, and empathy have a positive and significant effect on patient loyalty through satisfaction. On the other hand, reliability and guarantee have a negative but insignificant effect on patient loyalty through satisfaction.
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