<![CDATA[This research aimed to identify the learning and target needs, as well as the importance of English for students in the tourism and hotel industry. Utilizing a survey method, data was collected through questionnaires and interviews with students and professionals in the hospitality sector. Listening emerged as the skill of highest priority at 83.33%, while Speaking and Reading were equally critical at 91.67%. Surprisingly, Writing was designated as High Needed at 66.67%, highlighting a pressing need for enhanced written communication. Additionally, the study revealed that "Greeting" was classified as “The Highest Needed†at 82.86%, emphasizing its crucial role in guest interactions. "Asking and giving information" (91.43%) and "Offering services" (77.14%) were identified as essential for providing quality service and ensuring customer satisfaction. Strong language proficiency is imperative in various areas, including “Hotel facilities,†“Hotel and restaurant services,†“Phone calls complaints and solutions,†“Writing email & responding to email to customers,†and “Reading travel books, hotel documents, brochures,†all categorized as “The Highest Needed†(77.14% to 85.71%). Notably, “Reservation and check-in†and “Transportation†were classified as “High Needed†at 71.43%, signifying their importance although not reaching the highest level of necessity in the industry.]]>
Copyrights © 2023
