International Journal of Economics, Management, Business, and Social Science
Vol. 4 No. 1 (2024): January 2024

Product Diversification and Strategy Implementation Public Relations in Setu Babakan

Pradini, Gagih (Unknown)
Awaloedin, Dipa Teruna (Unknown)
Saleh, Muhammad Surya (Unknown)
Andini, Davi Ayu (Unknown)

Article Info

Publish Date
31 Jan 2024

Abstract

Tourism faces the challenge of innovation and diversification to attract a varied audience. This study focuses on the role of Public Relations (PR) in promoting product diversification, particularly in cultural, culinary, and interactive experiences. Setu Babakan, a cultural destination in Jakarta, serves as the case study. The research utilizes qualitative methods, emphasizing observation and interviews, to explore the diversification potential and implementation of PR strategies. The study applies SWOT analysis for comprehensive strategic planning, addressing internal strengths and weaknesses, along with external opportunities and threats.

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...