Article Per Year (5 Year)
p-Index From 2019 - 2024
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All Journal Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science
Saleh, Muhammad Surya
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Marketing Thirst Saleh, Muhammad Surya; Agustiani, Fitri; Pradini, Gagih; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 2 (2023): May 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i2.312

Abstract

Drinks are an indispensable part of human daily life. Various types of drinks are present to meet various needs and tastes. One of Jakarta's most popular beverage brands today is HAUS, which offers various variants of refreshing drinks. Culinary tourism is one of the tourism concepts that are developing throughout the world. Culinary is also one of the supporting elements that are very important in the success of tourism in a destination. Culinary, especially local culinary, is even able to describe the entire culture of the people in an area. Likewise, in Indonesia's Special Economic Zone (SEZ), the development of local culinary is an opportunity to encourage the development of this region. Drinks are an indispensable part of human daily life. Various types of drinks are present to meet various needs and tastes. One of Jakarta's most popular beverage brands today is HAUS, which offers various variants of refreshing drinks. The purpose of this journal is to understand more deeply the HAUS brand beverage, how to market its integrity, marketing mix or 4P, and STP (Segment, Target, Positioning). Not only that, we also analyzed the SWOT of Albert Humphrey on the HAUS beverage brand.
Product Diversification and Strategy Implementation Public Relations in Setu Babakan Pradini, Gagih; Awaloedin, Dipa Teruna; Saleh, Muhammad Surya; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.366

Abstract

Tourism faces the challenge of innovation and diversification to attract a varied audience. This study focuses on the role of Public Relations (PR) in promoting product diversification, particularly in cultural, culinary, and interactive experiences. Setu Babakan, a cultural destination in Jakarta, serves as the case study. The research utilizes qualitative methods, emphasizing observation and interviews, to explore the diversification potential and implementation of PR strategies. The study applies SWOT analysis for comprehensive strategic planning, addressing internal strengths and weaknesses, along with external opportunities and threats.
Evaluasi Berkelanjutan Ekowisata Pesisir di Padepokan Ciliwung Condet Pradini, Gagih; Kusumaningrum, Anisa Putri; Saleh, Muhammad Surya; Ardani, Putri Aulia; Gunadi, I Made Adhi
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10037108

Abstract

Tourism development occurs as part of the growing community's economic growth and is a planned and structured activity. Directions, policies, strategies, and programs for tourism development must be in line with and synergistic with the direction of national tourism development policies so as not to deviate from the goals of tourism development. Tourism development must follow the principles of sustainability, which combine ecological, social, and economic sustainability. This strategic approach to sustainable tourism is recommended for small-scale local management and benefits the whole community. As well as benefiting local communities, ecotourism has a direct contribution to conservation efforts. Starting from the planning, implementation, monitoring and evaluation stages, integrated management is needed that can integrate the interests of all stakeholders.
Co-Authors Agustiani, Fitri Andini, Davi Ayu Ardani, Putri Aulia Awaloedin, Dipa Teruna Gunadi, I Made Adhi Kusumaningrum, Anisa Putri Pradini, Gagih