Berdikari: Jurnal Pengabdian Masyarakat Indonesia
Vol. 1 No. 2 (2018): Berdikari: Jurnal Pengabdian Masyarakat Indonesia

Business model analysis and determination of production cost of Micro, Small and Medium Enterprises (MSME) Product Businesses Talok Village, Turen Distric, Malang with Business Model Canvas (BMC)

Fatchiyah Fatchiyah (Center for Smart Molecular Studies Based on Natural Genetic Sources, Universitas Brawijaya, Malang, Indonesia)
Nia Kurniawan (Department of Biology, Faculty of Mathematics and Natural Sciences, Brawijaya University, Malang, Indonesia)
Ary Mustofa Ahmad (Department of Agricultural Engineering, Faculty of Agricultural Technology, Brawijaya University, Malang, Indonesia)
Irfan Mustafa (Department of Biology, Faculty of Mathematics and Natural Sciences, Brawijaya University, Malang, Indonesia)
Lidwina Faraline Triprisila (Biosciences Institute of Brawijaya University, Malang, Indonesia)
Rista Nikmatu Rohmah (Biosciences Institute of Brawijaya University, Malang, Indonesia)
Anna Safitri (Chemistry Department, Faculty of Mathematics and Natural Sciences, Brawijaya University, Malang, Indonesia)
Nia Kurnianingsih (Faculty of Medicine, Brawijaya University, Malang, Indonesia)
Tri Wahyu Nugroho (Department of Agriculture Social Economics, Brawijaya University, Malang, Indonesia)



Article Info

Publish Date
26 Dec 2018

Abstract

Talok is a partner district with economic conditions that have developing status according District Development Index values. The developing status related with susceptible of economic shocks, natural disasters and social conflicts will be effect to underdeveloped district. This Community Empowerment Program is purpose to develop Micro, Small and Medium Enterprises (MSME) product businesses can expect to income increasing of enterprise through the Business Model Canvas (BMC) approach. Mapping survey of local potentials from partner district was observed to achieve the success of community service activity. In this survey, we collaborate with MSME partners are (1) Samiler Crackers MSME group, (2) Cassava Chips MSME group, (3) Lempeng Crackers MSME group. The data was analyses using descriptive and qualitative method by using the in-depth interview in collecting primary data needed during the research process. The BMC analysis on each element of business model canvas could improve the service quality, marketing activity, infrastructure and financial ability. Business model canvas focuses on business ideas to create value in the business. In addition, the cost of production calculation is very important for selling price determination of the product to avoid the losses condition.

Copyrights © 2018






Journal Info

Abbrev

jpmi

Publisher

Subject

Arts Humanities

Description

Berdikari : Jurnal Pengabdian Masyarakat Indonesia (JPMI) is an online scientific journal published three times a year (March, August, and December) and managed by Galaxy Science. This journal publishes only the best articles in the field of community service of Indonesian society thus are able to ...