Comment: an International Journal of Community Development
Vol 1 No 2 (2019)

MARKETING MIX EXTENSION TO BOOST DISTRIBUTION PRODUCT OF CATFISH SHREDDED

Ristina Siti Sundari (Universitas Perjuangan Tasikmalaya)
Dona Setia Umbara (Universitas Perjuangan Tasikmalaya)
Andri Kusmayadi (Unknown)
Adnan Arshad (China Agricultural University)



Article Info

Publish Date
31 Mar 2019

Abstract

To success “Gemarikan” program such government’s design needed creativity along the process. One of creative process was shredded making. This way had a good prospect to be developed nevertheless the circulation of capital oftentimes stuck due to not sold completely but left in the market due to the consignation system ever. This community engagement aimed to increase Catfish shredded marketing to break capital and product circulation stuck dealing with ran well and sustainable business and also create new entrepreneur throughout Small and Middle Entrepreneurs in the county. The method used extension and implementation possible marketing mix. The result defined that producer was helped by these strategies for distributing, marketing catfish shredded faster than before deal with combining between direct selling, reselling and using market place of social media. In addition, the students begin to blaze the way to be an entrepreneur.

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