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Mia Dwianna
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Program studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sultan Ageng Tirtayasa, Jl. Raya Palka Km 3 Sindangsari, Pabuaran, Kab. Serang Provinsi Banten.
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JRK (Jurnal Riset Komunikasi)
Published by Universitas Sultan Ageng Tirtayasa
ISSN : -     EISSN : 26864754     DOI : DOI: http://dx.doi.org/10.62870/jrk
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Riset Komunikasi aims to encourage research in communication studies. Focus and scopes within the journal include but not limited to: 1. Media anda Text Analysis 2. Cross-cultural Communication 3. Enviromental Communication 4. Health Communication 5. Organizational Communication 6. Political Communication 7. Gender Studies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 120 Documents
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Back Cover - Vol. 14 No. 02 Desember 2023 (JRK) Jurnal Riset Komunikasi
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.23773

Abstract

THE RISE OF FEMINISM LIBERALISM (KARAOKE SONG GUIDE SELF-CONCEPT CASE STUDY rangga gumelar; imam Mukhroman; Ikhsan Ahmad
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22314

Abstract

English translation. This study was conducted to illustrate how the self-concept of karaoke song guides in the perspective of feminism liberalism in the veil of patriarchal ideology. Many values from the patriarchal ideological way of thinking later became an important part and had value in social life in Indonesian society. This ideology seems to easily give a negative label to women who have an activity or job related to service in a dark private space. The phenomenon of women who work as song guides today cannot be denied its existence. Women seem to be relegated to the values and norms that currently apply. Women song guides as a community have a self-concept with the value of freedom in it. The demands of work and often collide with moral and ethical values are often a discourse that is often a problem for them. The clash of cultures in the building of an ideological concept that they believe to be true as part of the thought of feminism liberalism, is not necessarily acceptable to all parties. With qualitative approaches and methods, this study tries to describe what then happens on the phenomenon of karaoke song guides that we often sneer and aginalize. In-depth observation and interviews are recognized techniques as validation in qualitative research, including triangulation by researchers.
KOMODIFIKASI PEREMPUAN PADA AKUN INSTAGRAM @UNSYIAH.CANTIK Salwa Alifa
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.21414

Abstract

Women and beauty are aspects that have a role in shaping the construction according to the role in the social environment. The role of the physical has always been the dominant discussion in the local and global scope. Instagram plays an active role as a center for managing thoughts and forming constructions among the community. The Instagram account @ unsyiah.cantik as a product of digitization is seen as an account that commodifies women as objects. The purpose of this research is to identify the commodification process that occurs on the Instagram account @ unsyiah.cantik. Qualitative research using cyber media analysis techniques. The commodification that occurs on the Instagram account @ unsyiah.cantik is the commodification of content and audiences. This is related to uploading photos of beautiful female students in order to get lots of followers and likes to get material benefits. The Instagram account @ unsyiah.cantik also adheres to the male gaze view which depicts a dominant male-centered viewpoint in visual representation, especially in the context of Instagram media photos.
KOMUNIKASI PUBLIK DI MASA KRISIS : PANTAUAN PERBINCANGAN DI TWITTER TERKAIT GEMPA CIANJUR NOVEMBER 2022 Puspita Asri Praceka; Dimas Handrianto; Titi Stiawati; Ipah Ema Jumiati
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.18373

Abstract

Artikel ini bertujuan untuk melihat komunikasi publik dan komunikasi bencana pemerintah seputar peristiwa gempa di Cianjur, 21 November 2022. Dengan cara menyoroti cuitan di Twtter yang dilakukan oleh akun-akun resmi instansi dan pejabat, terlihat tema apa saja yang muncul dalam pesan-pesan yang mereka sampaikan. Dengan menggunakan digital methods dalam penelitian ini, kami melihat cuitan dari 12 akun yang dinilai sebagai top akun dalam perbincangan gempa ini. Hasilnya, mayoritas tema yang muncul dalam perbincangan adalah informasi warning gempa, evakuasi, bantuan, dan informasi te rkait call center dan posko. Hal ini menunjukkan bahwa top akun tersebut sudah menyadari pemanfaatan media sosial sebagai medium untuk mengurangi ketidakpastian di masyarakat saat terjadi bencana
PENGARUH PEMANFAATAN WHATSAPP TERHADAP MINAT PETANI MENGIKUTI ASURANSI PERTANIAN DI LAHAN RAWA PASANG SURUT Muhammad Alif; nurmelati septiana
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.23440

Abstract

Asuransi pertanian atau pada penelitian ini disebut dengan Asuransi Usahatani Padi (AUTP) merupakan salahsatu bentuk perlindungan finansial yang dirancang khusus untuk melindungi petani serta pemilik tanah pertanian dari risiko-risiko yang terkait dengan kegiatan pertanian padi, tujuan penelitian ini adalah melihat pengaruh pemanfaatan aplikasi WhatsApp terhadap minta petani mengikuti asuransi pertanian. Penelitian ini menggunakan pendekatan kuantitatif, denga 45 orang petani, data di analisa dengan Softwere SPSS versi 25. Hasil penelitian didapatkan pengaruh siginifikan antara pengaruh pemanfatan media WhatsApp dengan minta petani mengikuti asuransi pertanian dilahan rawa pasang surut dengan nilai keoefesien sebesar 0,458. Pada analisa regresi linear 0,461, oleh karena koefesien regresi positif dapat disimpulkam bahwa pemanfaatan media WhatsApp berpengaruh positif terhadap minta petani mengikuti asuransi pertanian di lahan rawa pasang surut
SELF-DISCLOSURE PENGGUNA APLIKASI KENCAN DARING BUMBLE Dita Ayu Anggariani
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22954

Abstract

AbstrakFenomena aplikasi pencari jodoh atau aplikasi kencan daring sudah sangat dikenal oleh masyarakat sekarang ini terutama generasi muda. Pengguna aplikasi kencan daring juga tidak luput dari presentasi diri dan juga keterbukaan diri saat mencari pasangan. Aplikasi kencan daring sekarang ini juga bisa diakses melalui aplikasi pada smartphone salah satunya adalah aplikasi Bumble. Tujuan pada penelitian ini adalah untuk mengetahui pengungkapan diri pengguna bumble penelitian ini menggunakan teori self-discourse. paradigma yang digunakan merupakan fenomenologi dan metode yang digunakan merupakan deskriptif kualitatif. informan dalam penelitian ini adalah 6 orang pengguna aplikasi Bumble. Hasil penelitian didapatkan bahwa tahapan-tahapan keterbukaan diri sesuai dengan data empiris atau yang terjadi di lapangan. yaitu Keterbukaan diri ini dapat didasarkan pada bagaimana komunikasi atau interaksi interpersonal antara kedua pihak atau masing-masing pengguna aplikasi kencan daring Bumble.
MARKETING COMMUNICATION THROUGH SOCIAL MEDIA INSTAGRAM: A CYBER MEDIA ANALYSIS Anisyah Melani Sabrina; Petrus Ana Andung; Fitria Titi Meilawati
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22022

Abstract

The most successful social media for buying and selling activities is Instagram due to its ability to provide product content with a more attractive appearance so that users can be more comfortable when using it. This article discusses marketing communication patterns and consumer behavior during virtual shopping. This study uses an interpretive paradigm with a qualitative approach. Using a cyber media analysis, this study indicates that even through online buying and selling transactions, the pattern of marketing communication among the @kupang_kpopstuff admin and followers remains interactive. The admin utilized a digital catalog to reduce promotional costs. Meanwhile, consumer behavior is grouped into the 5A path, starting from the Aware stage, in which potential buyers were aware of the existence of @kupang_kpopstuff as a digital platform that provides K-Pop products. In the following stage, Appeal when prospective buyers are interested and eventually, follow Instagram @kupang_kpopstuff. The next consumer behavior was Ask; Followers searched for information by utilizing digital catalogs in the Instagram account. After that, followers took an attitude and or action (Act) to buy a product or not. The final stage of consumer behavior is Advocate where followers recommend K-Pop products to other people, especially other K-Pop fans. 
PENGETAHUAN E-WASTE YANG DIPENGARUHI OLEH MEDIA, WORD-OF-MOUTH, PENGGUNAAN MEDIA SOSIAL Muhammad Fadhlullah; Yanuar Luqman
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.23569

Abstract

The e-waste issue is an important issue that must be discussed in communication science studies. Environmental communication related to e-waste issues has not received attention and needs to be discussed in more detail. Transmission of communication through media channels is related to influencing public knowledge regarding e-waste issues and its management practices. Efforts to be exposed to news, word-of-mouth communication, and social media usage are expected to influence public knowledge regarding this environmental issue. This research aims to determine and explain the influence of news exposure, word-of-mouth communication, and social media usage on increasing e-waste knowledge among students in Semarang City. The research was conducted using a survey method with an explanatory quantitative approach on a sample of 100 respondents with data analysis using multiple linear regression analysis. The partial research results show that news exposure has a positive influence on increasing e-waste knowledge, word-of-mouth communication does not have a positive impact on improving e-waste knowledge, and social media usage has a positive influence on increasing e-waste knowledge. News exposure, word-of-mouth communication, and social media usage simultaneously have a positive impact on improving e-waste knowledge. Intelligence programs and community empowerment efforts are needed so that the public can participate in e-waste management.
Pengaruh Konten Kreatif dan Kualitas Informasi Akun TikTok @pesonaindonesia Terhadap Minat Berwisata Arief Farhannail; Renty Yuniarti
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22885

Abstract

Perkembangan teknologi saat ini berkembang sangat pesat dan menciptakan media baru dalam berkomunikasi dan menyebarkan informasi. Salah satu bentuk media baru tersebut yaitu media sosial seperti TikTok. TikTok merupakan salah satu media sosial yang paling fenomenal dan banyak digunakan di dunia. TikTok memiliki banyak konten kreatif dan informatif seperti konten pariwisata, kuliner dan lain-lain yang diunggah dan cukup berpengaruh terhadap pola perilaku pengguna. Tujuan dilakukan penelitian ini yaitu untuk mengetahui apakah konten kreatif dan kualitas informasi akun TikTok @pesonaindonesia berpengaruh terhadap minat berwisata serta seberapa besar pengaruhnya. Penelitian ini menggunakan metode penelitian kuantitatif eksplanatif dengan menggunakan teori S-O-R (Stimulus, Organism, Response) yang sesuai dengan fenomena penelitian di mana konten kreatif dan kualitas informasi berperan sebagai stimulus, pengikut dan penonton konten akun TikTok @pesonaindonesia berperan sebagai organism dan minat berwisata berperan sebagai response atau efek yang ditimbulkan serta menggunakan teknik pengambilan sampel non-probability sampling dengan menggunakan convenience sampling. Peneliti mengumpulkan sampel dengan cara menyebarkan kuesioner melalui googleform kepada pengikut akun TikTok @pesonaindonesia dengan pengukuran variabel menggunakan skala likert lima poin. Hasil penelitian menunjukkan bahwa konten kreatif dan kualitas informasi akun TikTok @pesonaindonesia memiliki pengaruh positif dan signifikan terhadap minat berwisata dengan besaran pengaruh tujuh puluh tujuh koma sembilan persen serta teknik analisis data menggunakan program SPSS versi dua puluh enam.
THE UTILIZATION OF DIGITAL MEDIA IN HEALTH COMMUNICATION IN INDONESIA Moehammad Iqbal Sultan; Andi Subhan Amir
Jurnal Riset Komunikasi Vol 14, No 2 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v14i2.22079

Abstract

The digital era has brought many changes in various aspects of life, including the health sector. Digital media is a health communication tool to disseminate information, education, and knowledge about health. Digital media plays an essential role in changing how people get and understand health information. This research article describes the use of digital media in health communication in Indonesia and how it has changed the traditional paradigm of delivering health information. A qualitative approach through literature review and in-depth interviews with stakeholders using digital media for health communication in Indonesia. These stakeholders include health practitioners, health app developers, digital health service users, and health communication experts. This article shows how digital media, such as websites, mobile apps, and social media, have improved people's health knowledge and behavior. The findings show that digital media have become important health information channels, facilitating interactions between healthcare providers and the public. However, challenges related to information reliability and digital literacy are of concern. Therefore, this study emphasizes the importance of ongoing efforts to improve digital literacy and ensure the reliability of health information disseminated through digital media.

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