cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota manado,
Sulawesi utara
INDONESIA
JURNAL ADMINISTRASI PUBLIK
Published by Universitas Sam Ratulangi
ISSN : 23389613     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 4, No 47 (2017)" : 7 Documents clear
PENGARUH PEMASARAN RELASIONAL DAN PROMOSI TERHADAP LOYALITAS NASABAH TABUNGAN SIMAS GOLD PADA PT. BANK SINARMAS, TBK CABANG MANADO SAIYANG, RICHARD ANDRE ANDRE; AREROS, WILLIAM AGUSTINUS; PIO, JHONLY
JURNAL ADMINISTRASI PUBLIK Vol 4, No 47 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACThis research is based on thoughts on relationship marketing and promotion, especially the promotionof sales to customers loyalty to the Bank. With the growing efforts of the banking industry today, the level ofcompetition between banks is increasingly competitive, each bank has a strategy to give a sense of loyalty tothe customers to choose or save the money in bank. Because with the existence of relationship marketinginnovation is one of the supporting factors such as; Trust, Familiarity, and professional awareness tocustomers. Also, promotional factors are particularly encouraging sales promotions such as: attracting newbuyers, rewarding old customers, increasing purchasing power from old customers, avoiding customers fromswitching to other brands, popularizing brands/increasing brand loyalty , Increasing short-term sales volumein order to increase long-term market share. In order to increase the customers loyalty.This activity was held at Bank Sinarmas Manado branch in order to know the relation betweenrelationship marketing and promotion to customer loyalty of Simas Gold. Besides, this research is expected tobe input to the leadership of Bank Sinarmas Manado branch and is a contribution in increasing the loyalty ofeach customer.In this research using descriptive statistical analysis deductive and inductive statistics .. Datacollection using the instrument in the form of questionnaires/interviews, observation and document studies,and for data analysis using multiple regression statistics using SPSS 16. Population in the study are all SimasGold customers at PT. Bank Sinarmas, Tbk Manado, by taking samples of 82 respondents.The results of this study to answer the hypothesis that there is a relationship between relationalmarketing and promotion of customer loyalty, with a determinant indicates 8.4% which means that the increaseor decrease in customer loyalty depends on relational marketing and promotion, the remaining 91.6% of otherfactors. Based on the calculation of multiple linear regression analysis, it can be seen that the value of F hitungis greater than the value of F tabel (3.613> 3.11), x and the value of significance count (sig) = 0.032 is smallerthan the value α = 0.05. These results prove that simultaneously or together the relational marketing variables(X1), and promotional variables (X2) have an influence on customer loyalty Simas Gold at PT. Bank Sinarmas,Tbk Manado branch. The t-value of the relational marketing variable (X1) is smaller than the t-table value (-0.609 <1.668) and the significance value (sig.) Is greater than the required ((0.544> 0.05). These resultsindicate that the relational marketing variables do not influence predominantly to loyalty, so Ha is rejected, soH0 formulated as: relational marketing does not affect predominantly to loyalty, because the value ofsignificance is greater than  which is required with 95% confidence interval. Or 0.5. The value of t-count ofpromotion variable (X2), is greater than t-table value (2,646> 1,668) and its significance value (sig.) Is lessthan  required (0,010 <0,05). These results indicate that the promotion variable has a positive and dominantinfluence on customer loyalty Simas Gold saving at PT.Bank Sinarmas, Tbk branch Manado. This shows thatH0 is rejected, Ha accepted, so it is concluded that there is influence of promotion with customer loyalty simasgold saving. In this case also supported by the probability value of 0.010 <0.05. These results indicate thatpromotion variables dominantly affect loyalty, then H0 is rejected, so that Ha formulated as: promotiondominant influence on loyalty, because the value of significance is smaller than  required with 95%confidence interval. Or 0.5.Keywords : Relationship marketing, promotion, loyalty
PARTISIPASI MASYARAKAT KOTA BITUNG DALAM MEWUJUDKAN TERTIB BERLALULINTAS ROTINSULU, RAHEL; KAUNANG, MARKUS; Londa, Very
JURNAL ADMINISTRASI PUBLIK Vol 4, No 47 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Achieving good governance requires an active participation from the community. One of the tangible forms ofcommunity participation is in realizing tersb traffic. Bitung City which is an industrial city is faced with theproblem of orderly traffic that requires the participation of the community in its participation in planning,implementation, acceptance and utilization as well as in development evaluation in order to realize the trafficorder. This research is conducted to analyse the cause of the lack of good public participation in realizing theorderly traffic in the effort of scientific development in the study of resource management. By using qualitativeapproach found that the participation of Bitung City community in realizing the orderly traffic has not runwell because so far only the transportation business group and the leader of the organization of the driverinvolved in the planning process, the general public does not have awareness in the implementation of orderlytraffic and in acceptance and utilization Bus stops, ferry terminals and no evaluation of the development of thetransportation sector.Keywords: Participation, Community, Orderly Traffic.
DAMPAK TEKNOLOGI INFORMASI TERHADAP SISWA DI SMA NEGERI 1 MANADO Mewengkang, Norma
JURNAL ADMINISTRASI PUBLIK Vol 4, No 47 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: The Internet is one of the information technology where the internet is a very fun vehicle to learnand play. The phenomenon that occurs in senior high school (SMA) Negeri 1 Manado students who onaverage always use the internet either at home or internet cafes (Warnet) in allegedly using the internet andaccessing information without being filtered whether it can be consumption for use by students such assensual images or everything something that does not need to be known as a student, so it is suspected tohave a positive or negative impact for studentsIn this study researchers used a qualitative approach with Descriptive method. Descriptive method is used todescribe the situation and events under study by describing and exposing objects at the same time based onfacts. the number of samples was 95 students and the sampling technique was a simple Sample and randomStrati fi ed technique.The results showed that the importance of Internet messages for users where the messages are current oractual, interesting presentation, and easy to understand messages from the Internet because the language isinteresting, brief and clear. The Internet can increase knowledge and then change in behavior in the sense ofincreasing insight and get more friends both within the country or abroad, further messages via the Internetcan be trusted is the science but lack of confidence in the messages from the internet on gossip-gossipcelebrities. The advantages or advantages of using the internet is to get news from around the world, thenScience and technology and the increase of friends both domestically and abroad.Keywords: Information Technology, Internet
ENGARUH KEPEMIMPINAN DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. BANK SINARMAS, TBK CABANG MANADO TANGKILISAN, FRENTINO; AREROS, WILLIAM AGUSTINUS; WALELENG, GRACE
JURNAL ADMINISTRASI PUBLIK Vol 4, No 47 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract:Leadership is needed to direct or guide others or subordinate toward the achievement of anorganizational goal. To achieve these goals, required the better human resources inside company ororganization through career development activities. Currently, the employee job satisfaction is very importantnow days because it can affect the way of the company. The purpose of this research is to examine the influenceof leadership and career development to employees’ job satisfaction at PT. Bank Sinarmas, Tbk branchManado.The method used in this research is quantitative method using logistic regression model. Thepopulation is 48, total sampling is used as sampling technique in order to obtain all 48 employees as the sample.Interviews, observation, questionnaires are used in collecting data. Analysis method is using R-Squarecoefficient, Hosmer and Lemeshow test as well as hypothesis test using EXP value or ODDS ratio and ChiSquare to measure the effect of variables using SPSS 16.0 Windows.The result shows the significant value of leadership variabel is 0,035 and career development variabelis 0,01, both variables has significant influence to job satisfaction. Furthermore, the result show that leadershipand career development has significant influence as partial and simultaneous toward job satisfaction.Keywords: Leadership, Career development, Job satisfaction
PROFESIONALISME KEPALA LINGKUNGAN DI KECAMATAN LEMBEH SELATAN KOTA BITUNG PARERA, SAMUEL
JURNAL ADMINISTRASI PUBLIK Vol 4, No 47 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACTThe head of the environment as an extension of the hand of the Government in the area of the smallestof the Wards have a strategic role in order to provide service to the community while bridgingthe implementation of Government programs and activities, therefore in carrying out the duties andfunctions of the head of the environment required for professionals. Professionalism is measured from theability to perform the duties and functions of a high quality, the right time, and with the procedures that are easyto understand. Of the approach, the concept of professionalism can be seen fromthe indicator: creativity (creativity), innovation (innovation) and Responsiveness (responsivity).This research was compiled based on qualitative research methods with data collection techniques in the formof observation, interview, documentation and technical analysis data used in this study is the analysisof qualitative data with the informant that add up to 48 people. The results showed that most headsof Environment in Lembeh South yet professional in carrying out the tasks and functions seenfrom less creative head of environment in providing services, as well as lack of innovation or new work beingdone in utilizing the technology. The factors that affect it, such as the level of education is still low,leadership, understanding of the tasks and functions, compensation, and yet the existenceof measurable performance evaluation. Therefore need to be laid out an activity of coaching and trainingfor the head of the environment in order to better understand the tasks and functions as well asincreasing competence.Keywords: Professionalism, Head Of Environment
PERAN BIANG KAMPUNG MENOLONG IBU HAMIL MELAHIRKAN DI KELURAHAN BAILANG KECAMATAN BUNAKEN KOTA MANADO Haerani, Dolfin Ratuawati Haerani Ratuawati; Tasik, Femmy; Goni, Syirley
JURNAL ADMINISTRASI PUBLIK Vol 4, No 47 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Health is the main capital of the nation's progress because every citizen of Indonesia isentitled to health services. Health problems for residents in the city as well as in ruralIndonesia are still a problem that still exists to this day. It can be seen from the number ofhealth programs that are implemented and continue to be developed has not run well,whether it is a new health program or health program results modification of the oldprogram. One program that has not reached the target as expected is delivery help. Almostthroughout Indonesia there are still many deliveries assisted by the village cultivators.II. The purpose of this research is to know the role of the village custodian to help pregnantmother give birth in Bailang Village, Bunaken Sub-district, Manado City.The method used by researchers is qualitative research. Researchers want to know theattitude of the community, family, pregnant women, especially the village culprit helpmothers give birth. As for this research take informant which is focus of this research is 5months pregnant mother 1 person, pregnant mother 7 month 1 person, pregnant mother 8month 1 person, mother giving birth by one of the villager cultivator, village culprit Train ,Midwife 1 person (as pengelolah program), family companion 1 person, Key informant whodomiciled in Kelurahan Bailang District Bunaken 1 person. The research has been conductedfor 2 months, starting from June to July 2017 in Bailang Village, Bunaken Sub-district,Manado City.Delivery aid by a non-medical health worker is performed by a person who is called a villageculprit, a prelim village culprit is a person who is considered skilled and trusted by thecommunity to help mother and child deliveries and care according to the needs of thecommunity. The community's belief in the skill of the village master is related to the culturalvalues of the local community. Usually the village culprit helps the delivery without regard tosafety, hygiene and mechanisms as it should be so that various complications can result indeath. Basically a village culprit, based on the belief of the local community or is a work thathas been passed down from generation to ancestor or family and usually have aged ± 40years and over. This research would like to highlight the social life of coastal communitieslearned from the existence of coastal communities in which it contains elements of theinstitutions. The theory used in this research is role theory.The results obtained cultural traditions of pregnant women based on hereditary culturesfrom parents to the generation of pregnant women have been accustomed and also thebelief to the village cultivator in taking the choice because pregnant women feel moreconfident to the village culprit in assisting labor using ritual (customs) in terms of sevenmonthlyprayer reads of pregnancy. The village cultivator can not assess the risks of veryyoung pregnant women and the age of high risk pregnant women. The village cultivator inhelping delivery has knowledge in terms of experience not based on education, becauseeducation is only a village cultivation graduates SR (Sekolah Rakyat / SD-level) and some areliterate.
ERANAN CAMAT DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT (SUATU STUDY DI KECAMATAN LIKUPANG TIMUR KABUPATEN MINAHASA UTARA) RACHMAN, ISMAIL
JURNAL ADMINISTRASI PUBLIK Vol 4, No 47 (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the government entity is to give direct and indirect service to the society in the district orKecamatan. As the government sub-system in Indonesia, Kecamatan has the strategic position to playthe functional role in governance, service, administration, development also for the society itself.Camat has important role in implementing the society’s empowerment. The empowerment model bythe government is to give positive impact in business development and economic empowerment for thesociety. Through certain program, so many benefit can be obtained by the society in order to createsociety’s improvement in culture, social and economic in Likupang Timur.Keywords; The role of Sub-district Head, Community Empowerment

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol. 9 No. 4 (2023): JURNAL ADMINISTRASI PUBLIK Vol. 9 No. 3 (2023): JURNAL ADMINISTRASI PUBLIK Vol. 9 No. 2 (2023): JURNAL ADMINISTRASI PUBLIK Vol. 9 No. 1 (2023): JURNAL ADMINISTRASI PUBLIK Vol. 8 No. 126 (2022): JURNAL ADMINISTRASI PUBLIK Vol 8, No 115 (2022) Vol 8, No 114 (2022) Vol 8, No 113 (2022) Vol. 8 No. 4 (2022): JURNAL ADMINISTRASI PUBLIK Vol. 8 No. 3 (2022): JURNAL ADMINISTRASI PUBLIK Vol. 8 No. 2 (2022): JURNAL ADMINISTRASI PUBLIK Vol. 8 No. 1 (2022): JURNAL ADMINISTRASI PUBLIK Vol 7, No 112 (2021) Vol 7, No 111 (2021) Vol 7, No 110 (2021) Vol 7, No 109 (2021) Vol 7, No 108 (2021) Vol 7, No 107 (2021) Vol 7, No 106 (2021) Vol 7, No 105 (2021) Vol 7, No 104 (2021) Vol 7, No 103 (2021) Vol 7, No 102 (2021) Vol 7, No 101 (2021) Vol 7, No 100 (2021) Vol 7, No 99 (2021) Vol 6, No 98 (2020) Vol 6, No 97 (2020) Vol 6, No 96 (2020) Vol 6, No 95 (2020) Vol 6, No 94 (2020) Vol 6, No 93 (2020) Vol 6, No 92 (2020) Vol 6, No 91 (2020) Vol 6, No 90 (2020) Vol 6, No 89 (2020) Vol 6, No 88 (2020) Vol 6, No 87 (2019) Vol 5, No 86 (2019) Vol 5, No 85 (2019) Vol 5, No 84 (2019) Vol 5, No 83 (2019) Vol 5, No 82 (2019) Vol 5, No 81 (2019) Vol 5, No 80 (2019) Vol 5, No 79 (2019) Vol 5, No 78 (2019) Vol 5, No 77 (2019) Vol 5, No 76 (2019) Vol 5, No 75 (2019) Vol 5, No 74 (2019) Vol 5, No 73 (2019) Vol 5, No 67 (2019) Vol 5, No 66 (2018) Vol 4, No 65 (2018) Vol 4, No 64 (2018) Vol 4, No 63 (2018): JURNAL ADMINISTRASI PUBLIK Vol 4, No 62 (2018) Vol 4, No 61 (2018) Vol 4, No 60 (2018) Vol 4, No 59 (2018) Vol 4, No 58 (2018) Vol 4, No 57 (2018) Vol 4, No 56 (2018): JURNAL ADMINISTRASI PUBLIK Vol 4, No 55 (2018) Vol 4, No 54 (2018) Vol 4, No 53 (2018) Vol 4, No 52 (2018) Vol 4, No 51 (2018) Vol 4, No 50 (2018) Vol 3, No 046 (2017) Vol 4, No 49 (2017) Vol 4, No 48 (2017) Vol 4, No 47 (2017) Vol 3, No 45 (2017) Vol 3, No 400 (2016) Vol 3, No 038 (2016): Jurnal Administrasi Publik Vol 2, No 044 (2016) Vol 1, No 043 (2016) Vol 3, No 42 (2016) Vol 3, No 41 (2016) Vol 1, No 37 (2016) Vol 1, No 36 (2016) Vol 3, No 031 (2015) Vol 2, No 029 (2015) Vol 1, No 028 (2015) Vol 1, No 010 (2015) Vol 4, No 35 (2015): Jurnall Administrasi Publik Vol 4, No 32 (2015) Vol 2, No 30 (2015) Vol 1, No 12 (2015) Vol 3, No 004 (2014) Vol 2, No 002 (2014) Vol 2, No 001 (2014) Vol 4, No 5 (2014): Jurnal Administrasi Publik Vol 2, No 3 (2014) Vol 1, No 1 (2014) Vol 1, No 2 (2013) Vol 1, No 1 (2013) More Issue