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Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Published by Universitas Bina Sarana Informatika
ISSN : 14118629     EISSN : 25793314     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Cakrawala difokuskan kepada kajian dan keilmuan bidang Humaniora dan Sosial yang meliputi bidang Bahasa, Komunikasi, Sosial.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 23, No 2 (2023): September 2023" : 7 Documents clear
Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram (Studi kasus Pada Online Shop SEIWAY di Tangerang selatan) Taufan Prahara
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.19065

Abstract

Sales methods have developed from bartering, direct sales in stores, door to door marketing (salesmen), advertising on television and radio, entering the digital marketing era in the 2000s. Digital (online) marketing involves promoting products or services using social media technology, connecting producers directly with consumers, allowing for daily advertising, uploading product videos, and direct online sales where consumers can interact and transact via live chat on online platforms. Social media consisting of Facebook, Instagram, WhatsApp, and online markets such as Shopee, Lazada, and Tokopedia. The focus of this research is online sales via the social media platform Instagram. The research subject is Small and Medium Enterprises (MSMEs) in South Tangerang which are famous for Sei Sapi SeiWay, a new processed beef product with the taste of roast beef which is popular among young people. Researchers are interested in discussing digital marketing in SeiWay sales in South Tangerang. The aim of this research is to understand SeiWay's marketing communication strategy through the social media platform Instagram. The research methodology used is qualitative research aimed at finding insights that cannot be obtained through statistical procedures or other quantification methods. The results is SEI WAY's sales experienced an increase in sales, both sales of food products and franchises, by participating in marketing programs on Instagram social media. However, not all advertising programs on Instagram are followed due to limited budget to place advertisements every month on Instagram. The recommendation for SeiWay is hire a marketing digital team’s for increase sales via media soscial. 
Tingkat Pengetahuan Masyarakat Terhadap Tayangan Iklan Anlene di Televisi Versi “Usia Bukan Halangan” Dhefine Armelsa; Devy Putri Kussanti; Faqihar Risyan
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.17113

Abstract

This paper is intended as a research report that the author conducted in the community of RT 001 RW 012, Cawang sub-district, East Jakarta to complete a thesis, which concerns Anlene Milk Advertisements on television. Writing This research discusses everything the author does to analyze the level of public knowledge of Anlene advertisements on television, namely from chapter 1 which contains the background of the research problem, chapter 2 which deals with theoretical frameworks, chapter 3 which contains research methods, chapter 4 which deals with the discussion up to Chapter 5 is in the form of conclusions and suggestions. Based on research conducted by the author, it can be concluded from the results of this study that the level of knowledge of the RT 001 RW 012, Cawang sub-district, East Jakarta based on the three dimensions of the Knowledge variable, namely Awareness, How to Knowledge, Principal Knowledge is High.  Keywords: Awareness, How to Knowledge, Principal Knowledge
Dialektika pada Permainan Virtual (Dakon Online) Ratih Pertiwi
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.18396

Abstract

Permainan dakon dimainkan oleh dua orang pemain yang saling duduk berhadapan. Umumnya dimainkan oleh anak perempuan. Adapun etika duduk berhadapan sebagaimana dalam budaya putri Keraton Jawa. Hal inilah yang menjadi bagian secara praktik dari teori kinesik yakni adanya tanda dan simbol. Perilaku non verbal pun diperlihatkan pada kedua orang pemain dakon yang lebih menggunakan gerakan tubuh bagian pergelangan tangan dan jari sebagai aksi dan komunikasi non verbal dilakukan sebagai sikap dalam mengatur strategi dalam permainan. dialektika menurut pada proses pihak-pihak yang saling berlawanan “pihak berlawanan” yang dimaksudkan oleh Hegel adalah bergantung pada subjek yang dibahas. “pihak berlawanan” berarti memiliki definisi yang berbeda. dialektika Hegel diawali dengan adanya sebuah Tesis sebagai fase pertama. Yang kemudian pada prosesnya akan melahirkan Antitesis sebagai lawannya di fase kedua. Dan fase ketiga yaitu sintesis yang akan memperdamaikan tesis dan antitesis, dan proses dialektik ini akan terus dan terus berulang. Dalam hal ini, menggunakan pendekatan kualitatif secara deskriptif (berupa analisis fenomenologi). Diperoleh kesimpulan, Adanya budaya sebagai sistem masyarakat di mana manusia mengahasilkan makna, subjektivitas, dan identitas. Komunikasi sebaliknya dinilai sebagai proses dari produksi dan reproduksi dari hubungan sosial. Dimana pun ada budaya sebagai hubungan sosial, maka disana ada komunikasi.
Komunikasi Pemasaran Smesco Pasca Pandemi Covid-19 (Studi Deskritif Kualitatif) Peluang dan Tantangan Pelaku UMKM Binaan Smesco Harningsih Harningsih; Delia Putri Anggriani
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.18410

Abstract

The impact of the COVID-19 virus has hit the health and social sectors hard, with the economic aspect being the most affected. Large-scale social restrictions (PSBB) have been one of the government's policies to curb the spread of the COVID-19 virus, resulting in a slump in micro, small, and medium-sized enterprises (UMKM), with widespread effects on the national economy. This research aims to delve deeper into Smesco Indonesia's efforts to assist UMKM during the COVID-19 pandemic, viewing it as both an opportunity and a challenge to enhance productivity in the wake of the pandemic-induced downturn. Through a qualitative descriptive study using the case study research method, this research comprehensively outlines, explains, and elaborates on Smesco's marketing communication implementation post-pandemic. The research findings indicate that Smesco Indonesia is committed to helping UMKM recover from their slump by providing various services, including sales promotion, marketing, market information, product distribution support, and consultation. They have also organized webinars to educate UMKM and expand their business horizons, not only for offline but also online sales. Smesco hopes that UMKM can elevate their status, which presents opportunities and challenges for business owners. The UMKM upgrading program initiated by Smesco offers several advantages, including the chance for UMKM products to enter the global market and support through product selection for local supermarket markets. The requirements for UMKM upgrading are relatively simple, such as having the necessary business legality documents like the Business Identification Number (NIB) or Limited Liability Company (PT) for medium-sized businesses, Halal certification, and BPOM approval for production.
Strategi Komunikasi Pariwisata Melalui Instagram @PARIWISATANGAWI Sebagai Media Informasi Pariwisata Di Kabupaten Ngawi Alferdo Kurniawan; Denik Iswardani Witarti
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.18902

Abstract

Tourism is an important sector in the economic development of a region. In the digital era like now, social media has become an effective tool for promoting tourism destinations. Instagram, as one of the most popular social media platforms, has great potential to become an effective tourism information medium. This research aims to explain the tourism communication strategy used by the Instagram account @PariwisataNgawi in promoting Ngawi Regency as a tourism destination. This research uses qualitative methods to identify the type of content posted, hashtag use, interaction with users, and posting frequency. In addition, this research concludes that Instagram @PariwisataNgawi has succeeded in implementing an effective tourism communication strategy in promoting Ngawi Regency as a tourism destination. By making good use of social media, Ngawi Regency can continue to increase its tourism appeal and attract more tourists to visit this area. It is hoped that this research can provide valuable insight for local governments and related parties in developing their tourism communication strategies through social media.
Strategi Komunikasi Customer Journey UMKM Dalam Menghadapi Tantangan Dan Peluang Situasi The Messy Middle Ikhma Zurani; Dedi Kusuma Habibie; Tengku Firli Musfar
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.18932

Abstract

The study aims to identify the role and impact of the "middle messy" phase in the consumer journey towards brand marketing strategies. The ever-changing business era and the dynamics of consumer behavior require brands to adapt to complex environments. This research identifies the importance of the exploration and evaluation phases in the consumer journey, where consumers tend to be open to looking for new alternatives. The main objective of this research is to uncover how brands can take advantage of the opportunities that exist during this phase. The research method used involved in-depth interviews with clients who had just gone through the "dirty middle" phase. The data collected is then analyzed to find patterns of customer behavior, trends, and preferences during this phase. Research results show that smart and flexible brands can more effectively respond to market dynamics. They can leverage brand presence, apply relevant behavioral principles, and optimize consumer travel measures to maximize opportunities during the "middle messy" phase. The results of this study show that the "middle messy" phase is actually an opportunity for unestablished brands to attract consumer attention and preferences. It is important for brands to understand consumer behaviour during this phase, offer a different user experience, and provide relevant information. Brands can cope with challenges in uncertain situations and compete successfully by taking proactive and adaptive action. This research provides in-depth insight into how brands can respond to market dynamics and interact with consumers in an ever-changing era.
Fenomena Fatherless dari Sudut Pandang Wellbeing Remaja (Sebuah Studi Fenomenologi) Vidya Nindhita; Elga Arisetya Pringgadani
Cakrawala - Jurnal Humaniora Vol 23, No 2 (2023): September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v23i2.16983

Abstract

The emergence of the fatherless phenomenon is often due to a parenting paradigm that is influenced by patriarchal culture. Where it is said that the process of taking care of children is borne by the mother and fathers should not take care of children or be involved in parenting. The impact of fatherless will be different at each stage of the age of the child left behind, especially closely related to subjective well-being and especially in adolescents who are in a crucial period in their developmental stages. This study aims to find out how the description of subjective well-being in fatherless adolescents? The research uses qualitative research methods using semi-structured interviews and observation. Informants in this study are adolescents aged 15-18 years with the characteristics of adolescents from fatherless families. The results of this study state that the description of subjective well-being in fatherless adolescents is known in the affective component characterized by the presence of various kinds of negative and positive emotions related to the fatherless experiences they experience. In addition, the cognitive life evaluation component is characterized by global satisfaction and domain-specific satisfaction. The involvement of the role of father figures in the family is able to help assist adolescents in their crucial periods, especially in the affective aspect in the form of positive emotions and life satisfaction.

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