Journal of Consumer Sciences
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018.
JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
Articles
89 Documents
<![CDATA[Effect of Parental Modelling, Parental Control, and Information Exposure on Food Selection ]]>
<![CDATA[Hilda Fauziah]]>;
<![CDATA[Lilik Noor Yuliati]]>
<![CDATA[ Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.2.1.25-38
<![CDATA[Food selection is the way a person considers choosing foods to eat for some reasons – mood, simplicity, sensory appeal, a natural ingredient in food, price, weight control, familiarity, and ethical issues. This study aimed to analyze the influence of parental modeling, parental controls, and information exposure on food selection on college student. The scope in food selection in this study is limited to vegetables. The method in this study used a survey on adolescent perceptions towards the parents socialization in the past. Data were collected by self-administered, in which questionnaires were filled by the respondents of 288 IPB PPKU students selected with cluster random sampling. Data were analyzed using descriptive analysis, different test and multiple linear regression. Regression analysis showed that 30.5 percent of parental modeling variable in indirect modeling dimension and parental controls affected the food selection. Other variables, such as gender and age of the student's mother also influenced the food selection.]]>
<![CDATA[Perception and Motivation of National Health Insurance Program Participation in Bogor ]]>
<![CDATA[Fika Hardini Lestari]]>;
<![CDATA[Mohamad Djemdjem Djamaludin]]>
<![CDATA[ Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.2.1.39-50
<![CDATA[The objective of the study was to analyze the perceptions and motivation of National Health Insurance Program (NHIP) in Bogor. This research design was cross sectional study with 140 respondents by non probability sampling method with convienience & accidental sampling technique. Data were collected by questionnaires filled out directly by the participants. The perception of NHIP participants were in the moderate category and the perception of the respondents which was not the participants of NHIP was in the bad category. Motivation of NHIP was in middle category while the respondents were not a NHIP and the motivation was categorized low. The test results showed that the age, perception and motivation had a significant positive relationship. The results showed that the perception and motivation had a very significantly positive effect on the participation of National Health Insurance Program.]]>
<![CDATA[Analysis of Re-purchase Intention by Hybrid Rice Seed Farmers ]]>
<![CDATA[Soesilo Hadimartono]]>;
<![CDATA[Ujang Sumarwan]]>;
<![CDATA[Bunasor Sanim]]>
<![CDATA[ Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.2.1.1-12
<![CDATA[Rice demand will continue to increase along with the project rate of population increase. The use of quality seed was the thing to get attention. Therefore, it is necessary to analyze the factors that affect the interest in the purchase of hybrid rice seeds by farmers. The analysis showed that the factors affecting the purchase of hybrid rice seed is the attitude, subjective norm and perceived behavior control. Perceived behavioral control or perceived behavior control according to respondents, it is a factor that determines the first to affect the level of the purchase of hybrid rice seeds. A further factor affecting is subjective norm then the last one is the attitude. Purchase behavior of hybrid rice by farmers in the marketing area Region I Sukamandi PT Sang Hyang Seri is influenced by the contact farmer who can be contacted, the suggestion of extension local hybrid rice, and the influence of most small marketing is done by PT Sang Hyang Seri itself. Variables influence the perception of control behavior which is in contrary to existing theories. The analysis showed a negative influence, that is, it is possible for farmers who are in the hybrid rice production center. In addition, the general marketing of rice farmers in the region Region I Sukamandi PT Sang Hyang Seri using rice seeds last in 2014, in which time was the existence of government subsidies that encourage farmers to use hybrid seeds in order to increase national rice production.]]>
<![CDATA[The Influence Of Perception On Purchasing Decision Of Soy Sauce Sachet In Rural And Urban Area ]]>
<![CDATA[Hazrina Rachmawati]]>;
<![CDATA[Istiqlaliyah Muflikhati]]>
<![CDATA[ Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.2.2.1-14
<![CDATA[Nowadays. the soy sauce is sold in various of sizes plastic package from a large size to sachet. It is. therefore. very important to analyze the factors that influence the purchasing decision of soy sauce sachet. The study was conducted in Kebon Kalapa Subdistrict. Bogor District as an urban area and Galuga Subdistrict. Bogor Disctrict as a rural area. One hundred and seventy-four households became the subject of the study and they were chosen by simple random sampling. The data were analyzed by using Chi-square. Independent sample t-test. Pearson correlation. and logistic regression. The result of the study showed that in rural area. the number of family members and price perception on purchasing decisions toward the soy sauce sachet influenced significantly. Overall. the price perception significantly influenced the purchasing decisions toward the soy sauce sachet. ]]>
<![CDATA[The Influence of Knowledge, Perception, and Attitude toward the Usage of Online Transportation Base Application among Housewives ]]>
<![CDATA[Siti 'Ilmawati Sholihat]]>;
<![CDATA[Mohamad Djem djem Djamaludin]]>
<![CDATA[ Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.2.2.15-25
<![CDATA[This study aimed to analyze the influence of housewife’s knowledge, perception, attitude towards the use of online application based transportation. The sample of this study was 100 housewives, including 50 housewives from suburban area, and 50 housewives from urban areas. The results showed that average index score of knowledge and perception both in suburban and urban area had moderate category. Average index score of attitude of housewives in suburban area had a moderate category, and housewives in urban area had a good category. The duration of education, location, knowledge, perception and attitude have positive correlation with frequency of using online application based transportation. Results of regression analysis showed that age, location, knowledge, perception, and attitude positively influenced the frequency of using online application based transportation. ]]>
<![CDATA[Meta-Analysis Study: Reading Behavior Of Food Products Label ]]>
<![CDATA[Ujang Sumarwan]]>;
<![CDATA[Megawati Simanjuntak]]>;
<![CDATA[Lilik Noor Yuliati]]>
<![CDATA[ Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.2.2.26-40
<![CDATA[Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product (Aulawi 2005; Susanto 2008; Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers - 14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.]]>
<![CDATA[Effect of Consumer Awareness of Education Material, Source of Information, and Value of Materialism on Behavior as A Smart Adolescent Consumer ]]>
<![CDATA[Mia Fitriyah Setianingrum]]>;
<![CDATA[Lilik Noor Yuliati]]>
<![CDATA[ Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.2.2.41-56
<![CDATA[This study aims to analyze the effect of consumer awareness about education material, source of information, and value of materialism toward behavior as smart consumer on junior high school student in urban and rural areas of Bogor. Samples in this study are 9th grade junior high school students as much as 125 students that consisting of 62 students in urban and 63 students in rural areas. The sampling technique is cluster random sampling with the consideration that students have obtained consumer education materials on social sciences and Indonesian language for grade 7 to grade 9. Data were collected by self-administered technique using questionnaires. The results showed that there are differences in consumer awareness about education material, source of information, and objective knowledge of students in urban and rural areas. Gender and source of information affect the behavior as smart consumer on junior high school students. ]]>
<![CDATA[Analysis of the Seaweed Day Cream Product Buying Intention: Theory of Planned Behavior Approach ]]>
<![CDATA[Ayulia Karisma Putri]]>;
<![CDATA[Retnaningsih Retnaningsih]]>
<![CDATA[ Journal of Consumer Sciences Vol. 1 No. 2 (2016): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.1.2.43-55
<![CDATA[Seaweed is one of the abundant and widely used marine resources which has been popular as of the basic materials of cosmetics and skin care, such as day cream. The study aimed to analyze the intention to buy seaweed day cream product manufactured by Bogor Agricultural University (IPB) and sold at Serambi Botani, Indonesia, using the Theory of Planned Behavior approach including attitude, subjective norms, and behavioral control. The data were collected from 400 female students of IPB who were selected randomly as participants and the office staffs of Serambi Botani. Students were asked to fill in the structured questionnaire with self-report methods while the staffs were interviewed about the seaweed day cream product. The findings showed the attitude of students toward seaweed day cream product was identified fair, yet the subjective norms and behavioral control were low. Thus, the majority of IPB students was not interested in buying the product.]]>
<![CDATA[Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) ]]>
<![CDATA[Anton Nugroho]]>;
<![CDATA[Mukhamad Najib]]>;
<![CDATA[Megawati Simanjuntak]]>
<![CDATA[ Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.3.1.15-27
<![CDATA[There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.]]>
<![CDATA[The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families ]]>
<![CDATA[Ima Audina Safitri]]>;
<![CDATA[Istiqlaliyah Muflikhati]]>
<![CDATA[ Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences ]]>
Publisher : <![CDATA[Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University ]]>
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DOI: 10.29244/jcs.3.1.28-38
<![CDATA[Purchase behavior is influenced by several factors such as perception and attitude. This study aims to analyze the influence of perceptions and attitudes on fish purchasing behavior in rural and urban areas. This research use cross sectional study design. This research was conducted in Pekalongan. Kandang Panjang Village, Pekalongan City as urban area and Duwet Village, Pekalongan Regency as rural area. The sample in this study was 100 mothers. Data were analyzed using descriptive test, different test Independent sample T-test, Pearson correlation test, and multiple linear regression test. Perception and mother’s attitude in urban were higher than in rural. Beside that, there were differences on fish expenditure, expenditure of fish in urban was higher than in rural. Regression test showed perception, location, and maternal age have a significant effect on fish purchasing behavior.]]>
