MBR (Management and Business Review)
MBR (Management and Business Review) covers in detail a large variety of topics in management and business. The journal aims to disseminate knowledge derived from the results of empirical research on organizations, people, systems, and events in the field of management and business. The journal provides a forum for scholarly exchanges for academics, practitioners, and independent researchers by publishing quality empirical research. MBR (Management and Business Review) promotes the ideas and information among researchers that have been achieved in the area of: Accounting and Finance, Business Economics, Business Ethics, Corporate Governance, Human Resource Management, Knowledge Management, Marketing, Operations Management, Organizational Behaviour, Public Sector Management, R&D Management, Strategic Management, Entrepreneurship.
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<![CDATA[Analisis ekowisata garam di Kabupaten Sumenep: pendekatan Triple Helix ]]>
<![CDATA[Triana Setiyarini]]>;
<![CDATA[Yustina Chrismardani]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.6576
<![CDATA[One of the solutions offered to overcome the economic problems faced by salt farmers in Sumenep Madura is salt ecotourism. The research objective was to find out the right strategy formulation in exploring the potential of salt ecotourism in Sumenep Regency through a SWOT analysis (analysis of strengths and weaknesses as well as opportunities and challenges that will be faced). The primary data is taken from interviews and questionnaires involving the role of academia, business and government which is known as the triple helix. The results of the study show that Kertasada Village has strong internal resources and has opportunities from strong external factors to realize salt ecotourism.]]>
<![CDATA[Customer intention berkunjung ke Cafe & Resto: peran social media marketing ]]>
<![CDATA[Iva Nurdiana Nurfarida]]>;
<![CDATA[Endi Sarwoko]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.7296
<![CDATA[The research aims to investigate the effect of social media marketing on the intention to visit Cafe & Resto, and to analyze the role of brand awareness as mediation. The research was conducted at random Cafe & Resto in Malang City, data was collected using a questionnaire by utilizing social media. Hypothesis testing using Path Analysis. The results of the study show that the use of social media marketing is able to encourage customer intention to visit Cafe & Resto, besides that social media marketing also increases customer/consumer brand awareness of Cafe & Resto, and increased brand awareness provides benefits to increased customer intention. Brand awareness acts as a mediator for the influence of social media marketing on customer intention. The research has theoretical and practical implications and is discussed further in this article.]]>
<![CDATA[Analyzing the effects of digital marketing on brand awareness among internet users ]]>
<![CDATA[Karen Karen]]>;
<![CDATA[Immanuel Zai]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.7298
<![CDATA[Information technology advancements have influenced how marketing is carried out in the sector with that, a variety of platforms and methods for raising consumer brand awareness. Digital marketing strategies such as advertising, social media marketing, content marketing, email marketing, and website marketing are well-known and used across a variety of industries in our fast-evolving technology. This article provides a thorough analysis of how various digital marketing strategies related to brand recognition. In light of this, the study design for this work is comparative causal, and the primary data used were those that were gathered from 273 consumers of digital media in the province of Riau Island and evaluated using the SmartPLS program. The theory was put to the test, and the results revealed a significant positive association between internet advertising and brand recognition. The study can be further expanded using data from various age groups, geographic locations, and other digital marketing strategies which wasn’t further studied in this study.]]>
<![CDATA[Pengaruh e-satisfaction terhadap repurchase intention produk fashion dimediasi oleh electronic word of mouth (E-WOM) ]]>
<![CDATA[Koerniawan Hidajat]]>;
<![CDATA[Widia Damayanti]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.7454
<![CDATA[This study aims to determine and explain the effect of e-satisfaction on repurchase intention mediated by electronic word of mouth (E-WOM) in the millennial generation of Shopee marketplace users in DKI Jakarta. This research method is quantitative explanatory. The sampling technique was purposive sampling, with 105 respondents. And online surveys using Google Forms and the Likert Scale. SPSS 22, AMOS V22 and Zsobel test data processing tests. The results of the study reveal that e-satisfaction affects repurchase intention, besides that it also influences electronic word of mouth (E-WOM), then electronic word of mouth (E-WOM) influences repurchase intention. Another finding is that electronic word of mouth (E-WOM) mediates the effect of e-satisfaction on repurchase intention in the millennial generation of market users place Shopee in DKI Jakarta.]]>
<![CDATA[Analisis peran modal intelektual dan BOPO sebagai determinan kinerja perbankan ]]>
<![CDATA[Serly Serly]]>;
<![CDATA[Josephine Ardini Yaputri]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.7520
<![CDATA[This study aims to analyze the effect of intellectual capital efficiency and BOPO to the performance of banking companies. This study raises profitability as the dependent variable and involves 41 banking companies listed on the Indonesia Stock Exchange (IDX) and has released an annual report for the 2017-2021 period. The method used is descriptive quantitative analysis with purposive sampling as the data selection method. The results of the study explain that all components of intellectual capital efficiency have no significant effect except capital employed efficiency which is an indication of bank efficiency in using physical and financial capital due to the supports bank to survive in market share. Aside of that, BOPO shows a negative effect on bank performance as the effect is inversely proportional to the concept of measuring bank performance.]]>
<![CDATA[Tingkat financial technology terhadap peningkatan kinerja UMKM dengan variabel intervening inklusi keuangan pada pelaku UMKM Kota Bengkulu ]]>
<![CDATA[Sintia Safrianti]]>;
<![CDATA[Veny Puspita]]>;
<![CDATA[Seftya Dwi Shinta]]>;
<![CDATA[Afriyeni Afriyeni]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.7538
<![CDATA[This study examines the effect of financial technology on improving the performance of Micro, Small and Medium Enterprises (MSMEs) with intervening variables of financial inclusion in MSMEs. Using data panels and PLS-SEM analysis. The samples were 90 MSMEs of Bengkulu City using the purposive sampling method. The data collection technique used is questionnaires. The results of this research on direct effect analysis found that financial technology affects the performance of MSMEs, financial technology affects financial inclusion, and financial technology has no effect on financial inclusion. In the indirect effect analysis, the results showed that financial inclusion does not intervene in the influence of financial technology on the performance of MSMEs.]]>
<![CDATA[Perceived playfulness, perceived usefulness, confirmation dan continuance intention pada layanan video on demand: satisfaction sebagai mediasi ]]>
<![CDATA[Roberto Andrew]]>;
<![CDATA[Retno Ardianti]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.7549
<![CDATA[Despite the increasing number of video-on-demand (VOD) subscribers during the pandemic, extant research has not explained factors that might contribute to customers’ intention to continue their subscriptions. Therefore, this study aims to explain the effect of perceived playfulness, perceived usefulness, and confirmation on continuance intention with satisfaction as the mediating variable. By using partial least squares (PLS) in our data analysis, our results show the importance of confirmation or the fit between customer expectations and their real experiences in using VOD services on continuance intention. In addition, the results show the role of customer satisfaction either as the full mediating or partial mediating variable that explains the relationship between perceived playfulness, perceived usefulness and confirmation on continuance intention.]]>
<![CDATA[Good news on public restriction and stock prices in Indonesia ]]>
<![CDATA[Valentine Siagian]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.7673
<![CDATA[his paper aims to investigate the impact that the news has on the public's ability to restrict stock prices on the Indonesia Stock Market. There are a total of 18,824 firm-day observations derived from 724 different firms that are listed, and that are observed 25 trading days. In order to validate the data, panel data regression was utilized, and additional regression on each industry was carried out. According to the findings of this paper, the number of specimens that were announced today does, in fact, affect the closed price on the following day. There is a correlation between the total number of cases recovered and stock prices. From an empirical standpoint, even a higher recovered case was unable to provide assurance that the following day's stock prices would remain stable.]]>
<![CDATA[Efek modal kerja terhadap profitabilitas perusahaan rokok yang tercatat di LQ 45 ]]>
<![CDATA[Sunardi Sunardi]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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DOI: 10.21067/mbr.v6i2.7688
<![CDATA[This research aims to determine the effect of working capital turnover, cash turnover, accounts receivable turnover, and inventory turnover on ROA in Cigarette Companies Listed at LQ 45 for the 2011-2020 period. This research is quantitative research that originates from the company's financial statements recorded on the company's official website for the period 2011-2020. The analysis technique used is Multiple Regression using IBM SPSS Statistics 25. The results of this study indicate that working capital turnover, cash turnover, receivable turnover, and inventory turnover affect ROA simultaneously. While partially cash turnover and inventory turnover significantly affect ROA]]>
<![CDATA[Pengaruh User Interface Pada Platform Digital Shopee Terhadap Shopping Enjoyment Customer Dalam Paradigma Information Foraging Theory ]]>
<![CDATA[Sabar Sabar]]>;
<![CDATA[Rosiana Eka Dewi]]>;
<![CDATA[Teofilus]]>;
<![CDATA[Gladys Greselda Gosal]]>;
<![CDATA[Auditia Setio Budi]]>
<![CDATA[ MBR (Management and Business Review) Vol 6 No 2 (2022): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia ]]>
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<![CDATA[The success of a digital platform can be seen from how many users visit the platform in one month. Users will visit digital platforms due to various factors, such as an attractive and easy-to-navigate user interface, satisfying digital service platforms, effectiveness in finding information, ease of payment, delivery of various goods, as well as platform security in storing data. The more users who visit digital platform will affect the level of product purchases. This research was conducted to examine the effect of the user interface on the Shopee digital platform in Indonesia on customer shopping enjoyment which is influenced by gender and mediation by the flow experience variable. Information Foraging Theory was chosen as the scalpel in this research because it is considered important to be considered as a priority for digital platforms in improving performance on their platforms. The research method used is a quantitative method and a purposive sampling method which is processed using the SPSS (Statistical Product and Service Solutions) application for Shopee users in Indonesia. The number of samples targeted in this study were 600 respondents who came from active students and alumni from UI, ITB, UGM, Unair, and ITS who often use the Shopee digital platform as a platform for online purchases.]]>
