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International Humanities and Applied Science Journal
Published by Universitas Mercu Buana
ISSN : 10.2244     EISSN : 2622580     DOI : 10.22441/ihasj
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 72 Documents
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SOCIAL INFLUENCE CAN INCREASE PRO-ENVIRONMENTAL BEHAVIOR IN ECOTOURISM ENVIRONMENT: LITERATURE REVIEW Andre Ludya Liap
International Humanities and Applied Science Journal Volume 5, Issue 3, 2022
Publisher : Universitas Mercu Buana

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Abstract

Abstract - Social influences that can increase a person's behavior change in acting for sustainable marketing of a tourist place, especially ecotourism, mangrove forests. This study seeks to reveal that overall, comparative social feedback may have a careful measure. That social behavior or human social behavior is controlled by some unconscious motives. Data collection for journal materials is carried out by studying literature, and preferably related to social influences, especially in pro-environmental behavior for ecotourism visits. Many developing countries are committed to ecotourism to receive economic growth through the use of natural resources. Positive social influence on purchase intention and multiple social identities are needed to understand how identity can lead to pro-environmental behavior and consumer judgments with pro-environmental variables, particularly in ecotourism places, mangrove forests can be suggested to explore processes of social influence and preference formation. , can form a person who lives socially. Obtained a new conceptual framework based on social theory. In the future, more in-depth research can be carried out to obtain a quantitative analysis of the effect of pro-environmental behavior variables as intervening variables or mediator variables on social influences in ecotourism site visits.
ELECTRONIC WORD OF MOUTH MARKETING STRATEGY ANALYSIS ON SOCIAL MEDIA INSTAGRAM NANINE.ID Nina Lestari; Cecep Safa'atul Barkah; Pratami Wulan Tresna; Arianis Chan
International Humanities and Applied Science Journal Volume 5, Issue 2, 2022
Publisher : Universitas Mercu Buana

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Abstract

The purpose of this research is to determine the dimension of electronic word-of-mouth (eWOM) consisting of intensity, the valence of opinion, and content applied in social media Instagram nanine.id. The population in this study is Instagram users who have visited nanine.id Instagram profile and heard about or used eWOM to get information about buying nanine.id products. Sampling technique to determine the sample to be used in this study using non-probability sampling technique, namely purposive sampling. Data collection techniques were carried out through in-depth interviews, questionnaires, and Forum Group Discussions (FGD). The data analysis method used is a descriptive statistical analysis technique. The result shows that the three dimensions of electronic word of mouth are already implemented with a very high category on Instagram nanine.id. The intensity dimension has an average score of 4.28, the valence of opinion has an average score of 4.25, and content has an average score of 4.56. To maintain and increase e-WOM through Instagram social media, there are several strategies proposed by the author, including consistently maintaining product and service quality, providing incentives, and creating interactive content.

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