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Dewi Nusraningrum
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International Class – Universitas Mercu Buana Jl. Meruya Selatan, Kembangan, Jakarta Barat Indonesia
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International Humanities and Applied Science Journal
Published by Universitas Mercu Buana
ISSN : 10.2244     EISSN : 2622580     DOI : 10.22441/ihasj
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 72 Documents
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Analysis of Price, Brand Awareness, and Brand Image to The Purchase Intention of Pregnancy Pillow (Case Study of Surya Bedsheet) Gading, Delita Kusuma; Nusraningrum, Dewi
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.04

Abstract

This study was conducted to determine analysis of price, brand awareness, and brand image to the purchase intention of pregnancy pillow (case study of Surya Bedsheet). The object of the research is the mothers and pregnancy women in Indonesia. The data was obtained by using a questionnaire distributed online to 115 respondents. The data was examined with Partial Least Square (PLS) by testing the outer and inner model with a significance level of 0.05 (5%=1.96). The results indicated that price (t-stats=1.134) positive but has no significant influence toward purchase intention, brand awareness (t-stats=2.239), and brand image (t-stats=4.709) are positive and have influences on purchase intention. The highest impact is from brand (t-stats=4.709). It shows that product innovation for pregnancy pillow is an essential consideration for consumers to buy pregnancy pillow. In overview, Surya Bedsheet is a small medium enterprise engaged in the production of baby and mother products that continually upgrade their product and customer service for better serve the customers.Keywords: Price; Brand Awareness; Brand Image; Purchase Intention.
The Effect of Work Environment and Reward on Employee Engagement: Palmerah Urban Village, West Jakarta Rahmawati, Firda
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.03

Abstract

Urban Village is part of the government service office, especially the West Jakarta government. The main task of the government apparatus is to serve the people. The good and bad services provided by the apparatus will reflect the individual performance which will determine the good and bad performance of the organization as a whole. In this study the authors conducted research to determine what factors influence employee engagement in Palmerah Village. The purpose of this study is (1) to analyze the effect of work environment on employee engagement (2) to analyze the effect of reward on employee engagement. This type of research is quantitative. The sample of this research is 93 employees who work in the village of Palmerah. Through the path analysis of PLS version 3.0, it can be concluded that (1) the work environment has a positive and significant effect on employee engagement (2) rewards have a positive and insignificant effect on employee engagement. The implication of the results of this study is that it is necessary to maintain employee engagement in the Palmerah village will increase.
Revisit Intention to Destination Image, eWOM, and Destination Personality: Kuta Beach Bali, Indonesia Lestari, Winda
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.02

Abstract

Tourism in Bali is magnificent in the eyes of the international world. This beautiful island could attract millions of tourists both foreign and domestic. However, Bali recently has caught both national and international attention due to the huge amount of accumulation of marine litters that were frequently accumulated in the touristic area of the island especially in Kuta Beach Bali. Therefore, in this study, the author did research in regards to know what factors affect tourist’s intention to spend their time in Bali. The objectives of this research are (1) to analyze the influence of destination image towards tourists’ intention to revisit the destination (2) to analyze the influence of eWOM towards tourists’ intention to revisit the destination (3) to analyze the influence of destination personality towards tourists’ intention to revisit the destination. This type of research is quantitative ex post facto. The research sample was 129 tourists who had visited Kuta Beach Bali, Indonesia. Through the path analysis from PLS for version 3.0, it can be concluded that (1) the destination image has a positive and significant positive effect on revisit intention (2) eWOM has a positive and insignificant effect on revisit intention (3) the destination personality has a positive and significant effect on revisit intention. The implication of the results of the research are that efforts must be made to establish the destination reputation through overseeing the waste in tourist sites that could affect the destination itself.
Comparison of Imbalanced Data Methods on Logistics Regression (Case Study: Poverty in Indonesia In 2018) Sihombing, Pardomuan Robinson
International Humanities and Applied Science Journal Volume 4, Issue 3, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i3.05

Abstract

Poverty is still one of the main problems in economic development and inequality, unemployment, and economic growth. This study aims to model poverty directly by using a discrete choice model using binomial regression. The data used is imbalanced data, where one of the value categories is relatively small. In this study, the logistic regression method applies several resample techniques. They include undersampling, oversampling, a combination of both, and Cost-Sensitive Learning (CSL). The results obtained that both sampling techniques provide optimal results when viewed from the indicators of accuracy, specificity, sensitivity, and AUC. In addition, the results show that in households in rural areas, the head of the household is female, unmarried, has low education, married at an early/old age, and has a large household size, has a greater chance of being poor than other categories. So that targeted and comprehensive policy is needed so that the poverty rate can continue to be reduced and welfare increases
THE INFLUENCE OF TRUST, PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON INTENTION TO USE FINTECH PEER2PEER LENDING (Case Study of New User on Using Kredivo Application in West Jakarta) Muhammad Fadhillah Mursyid
International Humanities and Applied Science Journal Volume 5, Issue 1, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2022.v5i1.01

Abstract

This Study from Kredivo, Kredivo is one of the providers of digital credit card services to provide instant credit without using a card.  was founded by Akshay Garg as CEO of the FinAccel company, with the aim of making choices for people who do not or do not yet have a conventional bank and expanding financial services in Indonesia. Kredivo considers millennial generation as the most potential segment. As many as 85 percent of Kredivo's credit service users are millennial. The biggest difficulty experienced by most millennials is that credit applications are rejected because the portfolios are not convincing banks. The purpose of this paper is to analyze the Influence of trust, perceived usefulness and perceived ease of use. Evidence support by collecting the data with questionnaire and take people who know Kredivo and have an intention to use it in West jakarta. as a population and the number population is unknown. The sample method that uses for this paper is purposive sampling technique and using Heir calculation to determine the number of samples and the result need 120 samples or respondent or more in order to obtain more representative data. The PLS method to analyze and describing the data.  The result of the study indicates that Trust has a positive and significant effect to intention to use, perceived usefulness has a positive and significant effect to intention to use and perceived ease of use has a positive and significant effect to intention to use. Keywords: Intention to Use, Trust, Perceived Usefulness, Perceived Ease of Use, Kredivo, Online based loan. 
ASPECTS OF FINANCIAL RATIO TOWARD STOCK RETURN ON TOURISM, HOTEL AND RESTAURANT SECTOR LISTED AT INDONESIA STOCK EXCHANGE Marlyana Setiyani Muliasari; Lien Herliani Kusumah
International Humanities and Applied Science Journal Volume 5, Issue 1, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2022.v5i1.02

Abstract

This research aims to determine the effect of the Current Ratio (CR), Price Earning Ratio (PER), Net Profit Margin (NPM), Price Book Value (PBV) of the Stock Return on sub sector of tourism, hotels and restaurant listed in Indonesia Stock Exchange since 2012-2016. Research use secondary data and purposive sampling method. Data processing was performed using EVIEWS version 9 with fixed effect methode obtained based on Chow test and Hausman test. The results based on t-test showed that variable CR has negative insignificant effect on Stock Return, PER has negative significant effect on Stock Return, NPM has positive insignificant effect on Stock Return and PBV has positive significant effect on Stock Return. Based on coefficient determination as much 46% of variation variable stock returns can be explained by CR, PER, NPM, PBV while 54% on Stock Return variable variation explained by other factors. Keywords: Stock Return, Financial Ratio Aspects, Current Ratio, Price Earning Ratio, Net Profit Margin, Price Book Value
ANALYSIS OF OPTIMAL PORTFOLIO PERFORMANCE USING MARKOWITZ MODEL AND SINGLE INDEX MODEL (CASE STUDY ON LQ45 INDICES) Salsa Aldila; Noor Prio Sasongko
International Humanities and Applied Science Journal Volume 5, Issue 1, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2022.v5i1.03

Abstract

This study aims to analyze performance of Markowitz Model and Single Index Model to construct optimal portfolio. Descriptive analysis method with quantitative approach is used in this study. Construction of optimal portfolio using historical daily data from the first semester of the study and evaluation of optimal portfolio performance using historical daily data form the second semester of the study. This study assumed that investment applied as the optimal portfolio constructed by both models. Therefore, performance evaluation both portfolios conducted on second semester of the study using Sharpe ratio, Treynor ratio, and Jensen’s Alpha. This study shows that there are no significance differences of optimal portfolio performance using Markowitz Model and Single Index Model.
Waste Factors Analysis in Instant Noodle Production Process at PT Prakarsa Alam Segar Bekasi: A Lean Six Sigma Approach Resista Vikaliana; Prayogi Aditama; Eman Sulaeman Nasim; Irwansyah Supandi
International Humanities and Applied Science Journal Volume 5, Issue 1, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2022.v5i1.05

Abstract

PT Prakarsa Alam Segar is one of the largest noodle-making companies in Indonesia. In its production activities, waste is one of the main problems of PT Prakarsa Alam Segar. This study aims to determine the activities that result in waste and the right solution to minimize waste during the production process. This study focuses on the use of flour raw materials in the production process in the Noodle 2 department. This research is a descriptive qualitative research conducted using the Lean Six Sigma (LSS) approach with the DMAIC (Define, Measure, Analyze, Improve, and Control) method, a framework to fix problematic processes. The analysis techniques used included cause-effect diagrams, SIPOC diagrams, and FMEA. The results showed that the failure and waste of flour material during the instant noodle production process in the Noodle 2 department was related to 3 processes on the production line, namely: (1) Roll Press, (2) Cutting, and (3) Frying.
The Influence Of Trust, Security, Risk Perception And Information Quality On Customer Loyalty On The Bukalapak E-Commerce Site With Customer Satisfaction As Moderation Variable Mujiyana Mujiyana; Sahni Damerianta; Putri Perdana Nurzikriah
International Humanities and Applied Science Journal Volume 5, Issue 1, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2022.v5i1.06

Abstract

The development of information technology is very rapid and provides many impacts on people's lives, including business on the internet, that is online commerce (e-commerce) is a way of selling or buying goods or services online. One of them is Bukalapak, the leading online shopping place in Indonesia that sells goods and services. The purpose of this study was to determine the effect of trust, security, risk perception and information quality on loyalty with satisfaction as a moderating variable on the Bukalapak e-commerce site. The type of data used in this study is primary data with 150 respondents. Testing is done with SPSS 21. At the analysis stage through validity, reliability, normality, multicollinearity, heteroxedasticity, regression tests with Modereted Regression Analysis (MRA) , test the coefficient of determination and t test. The results showed that the variables of trust and risk perception did not affect customer loyalty on the Bukalapak site while the security and quality of information affected customer loyalty. Customer satisfaction acts as a moderating trust, security, risk perception and quality of information on customer loyalty
TRANSFORMATIONAL LEADERSHIP INFLUENCE ON SELF-EFFICACY OF LECTURERS OF HIGHER INSTITUTIONS IN KATSINA STATE NIGERIA Abba Yangaiya Salisu; Binta Ado Ali; Umar Mamman
International Humanities and Applied Science Journal Volume 5, Issue 1, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2022.v5i1.04

Abstract

Abstract- The study examines the influence of transformational leadership on self-efficacy of lecturers of higher institutions in Katsina state Nigeria. Data was collected from 403 lecturers in higher institutions in Katsina state.  Statistical Package for Social Science Research (SPSS) version 20.0 was used to analyze the data collected. Results depict that transformational leadership influences lecturer’s self-efficacy in higher institutions used in the study (R2 .53). The study brings to the fore the need for stake holders in  higher institutions to as much as possible practice transformational leadership in order to enhance self-efficacy among lecturers in their respective institutions. The study adds to few studies conducted on transformational leadership and self-efficacy in Nigeria in general and Katsina state in particular.

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