Jurnal Inovasi Bisnis (Inovbiz)
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
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<![CDATA[Factors Influence Brand Loyalty in Shoe Products in Batam City ]]>
<![CDATA[Azwin Handoko]]>;
<![CDATA[Suyono Saputra]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3177
<![CDATA[This study aims to determine the factors that influence shoe brand loyalty in Batam City. The independent variables used include brand experience, brand personality, corporate social responsibility, consumer involvement, and perception mediated by brand trust. The research methodology used is quantitative research methodology. The data used is primary from the survey results using an online questionnaire. The number of samples studied was 400 respondents. Sampling using purposive sampling technique, the samples were selected based on certain considerations. Respondents who were sampled were residents of Batam City who often wore shoes. The analysis method used is the Structural Equation Model (SEM) method using SmartPLS 3 software. The results of this study found that brand experience, corporate social responsibility, brand involvement, and perceived value have a significant and positive effect on brand trust. Brand trust plays a mediating role between the independent variables and brand loyalty. A mediating effect on brand trust was found. Brand experience, corporate social responsibility, brand involvement, and perceived value have an indirect effect on brand loyalty mediated by brand trust. Brand trust has a significant and positive effect on brand loyalty.]]>
<![CDATA[Micro, Small, and Business Development Model Middle School (MSMEs) in Riau Province ]]>
<![CDATA[Larbiel Hadi]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3274
<![CDATA[Law of the Republic of Indonesia Number 20 of 2008, has mandated that Micro, Small and Medium Enterprises or abbreviated as UMKM need to be empowered by: a) cultivating a business climate that supports the development of Micro, Small and Medium Enterprises; b) development and fostering of Micro, Small and Medium Enterprises. From the results of the study and analysis of Micro, Small and Medium Enterprises in Riau Province, it can be recommended that an appropriate development model be carried out, including Corporate Social Responsibility (CSR), namely a concern or partnership program carried out by companies with micro, small and medium business groups. In this partnership, the company will act as a foster father by providing assistance and guidance through an empowerment program. Next is the microcredit development program, is a business credit granting program aimed at a community that runs a business to increase income with the hope of achieving a better standard of living. And the next one is the cluster development model. This MSME development model is basically to form an MSME industrial center area. By taking into account the potential of the existing area.Keywords: Small and Medium Micro Enterprise Development Model, CSR, Micro Credit Development Program, Cluster Development Model]]>
<![CDATA[Analysis Of Regional Property Management According To Government Regulation Number 27 OF 2014 In The Government Of Meranti Islands ]]>
<![CDATA[Husnul Muttaqin]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3273
<![CDATA[This research aims to determine the implementation of regional properties management according to The Government Rule Number 27 in 2014 and find out what causes the problems of management of regional property in Meranti Islands Regency. This reserch is qualitative research using the Soft System Methodology approach, which explores real life with a limited system through collecting data in the form of interviews with twelve participants, observing and from documents or report.The results of the study show that Meranti Islands Regency does not implement the Government Rule Number 27 in 2014 thoroughly yet, and the problem is because The Standard Operating Procedure (SOP) is not done and renewed yet in accordance with The Government Rule Number 27 in 2014. Beside that, the results of this study also show that there is weakness and deficiency on the human resources and not yet obedient towards the valid rules.In order to overcome the problems, this research recommends to The Government of Meranti Islands Regency to arrange Standard Operating Procedure (SOP) in line with the law and in the case of managing regional properties, give education, and training, to the human resources involved in the management of regional properties and conducting activities related to the management of regional properties in accordance with law and regulations.]]>
<![CDATA[How work environment lead to performance? ]]>
<![CDATA[Wahyu Kurniawan]]>;
<![CDATA[Suhartini Suhartini]]>;
<![CDATA[Andriyastuti Suratman]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3266
<![CDATA[This study seeks to confine the effect of the work environment relationship on improving employee performance and the impact of performance evaluation on employee performance. The variables of this study consist of the independent variables, namely work environment and performance evaluation, and the dependent variable, namely employee performance. This study uses a method in the form of a quantitative approach, with the data collection tool used as an online questionnaire—a sample of 101 respondents using a non-probability sampling method. Data analysis in this study used Partial Least Squares (PLS) with SmartPLS v.3.3 software. The study's outcomes reveal that the work environment variable positively affects employee performance. At the same time, performance evaluation does not involve improving employee performance. ]]>
<![CDATA[Proposed Knowledge Management System to Improve Corporate Digital Learning Development Project in PT X ]]>
<![CDATA[Budi Kristanto]]>;
<![CDATA[Jann Hidajat Tjakraatmadja]]>;
<![CDATA[Rudy Bekti]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3223
<![CDATA[Digital learning has become one of the effective methods to improve learners' knowledge and skills, especially in the current digital era that is rapidly developing. PT X, as a digital learning solution provider in Indonesia, sees that optimizing production in corporate digital learning development projects is very necessary at this time. The rapidly changing character of digital business, the complexity of the project process, and the large amount of learning material from clients with various backgrounds in industries require a knowledge management approach to improve it. This research begins by assessing the readiness of knowledge management in PT X using Asian Productivity Organization (APO) Knowledge Management Tools and semi-structured interviews. The implementation of knowledge management is presented in a design to form four organizational enablers and KM initiatives complete with their implementation schedules.]]>
<![CDATA[Analysis of the Use of Financial Technology and Finan-cial Literacy among MSMEs ]]>
<![CDATA[Novia Utami]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3104
<![CDATA[The massive effects of the Covid-19 pandemic and continuous technological innovations are not the only ones that change people’s lives; the world is now experiencing the emergence of FinTech. FinTech is technology-based financial services that allow financial transactions to be made easily, anywhere and anytime. FinTech has given MSMEs advantages, from capital financing to easy transaction processes to boost MSMEs’ growth. This research aims to see how adoption of FinTech and financial literacy affect the development of Indonesia’s MSMEs. Data were using online questionnaires while samples were selected using convenience sampling technique with 125 business owners participating in this research. Data were then analyzed using OLS regression method. Results suggest that FinTech and financial literacy have a positive and significant influence on the development of MSMEs.]]>
<![CDATA[The Effect of Leadership, Physical Work Environment, and Work Discipline on the Performance of Production Department Employees at PT Widaya Inti Plasma ]]>
<![CDATA[Devi Putri Ayu Febrianti]]>;
<![CDATA[Bowo Santoso]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3161
<![CDATA[The organization is a complex unit that seeks to allocate human resources in full to achieve goals. This study aims to analyze the effect of leadership, physical work environment, and work discipline on the performance of production employees at PT Widaya Inti Plasma. The research method used in this research is quantitative research with the type of explanatory research. This study uses the independent variables namely Leadership, Physical Work Environment, Work Discipline and the dependent variable namely Employee Performance. Withdrawal of samples using probability sampling method with simple random sampling technique. The implementation of this simple random sampling is due to the very large population and the sample taken is a homogeneous population, namely employees of the production division of PT Widaya Inti Plasma. With a margin of error of 10%, it can be seen that the number of respondents set is 70 employees in the production department of PT Widaya Inti Plasma. The results of this study indicate that good leadership carried out by PT Widaya Inti Plasma can improve the performance of production employees at PT Widaya Inti Plasma. Then a comfortable and good physical work environment can improve the performance of production employees at PT Widaya Inti Plasma. As well as the better work discipline for employees, the performance of employees at PT Widaya Inti Plasma will be maximized and meet the targets that have been set.]]>
<![CDATA[THE EFFECT OF PRODUCT ATTRIBUTES ON REPURCHASE INTENTION THROUGH UTILITARIAN VALUE IN READY TO DRINK COFFEE BEVERAGES IN SURABAYA ]]>
<![CDATA[Monica Adjeng Erwita]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3283
<![CDATA[This study aims to determine the effect of content sensory attribute beliefs, packaging and branding attribute beliefs, content functional attribute beliefs on utilitarian value through repurchase intention on RTD coffee products in Surabaya.The sampling technique used nonprobability sampling with the quota sampling method. The sample taken was 130 respondents who were consumers of RTD products. While the tool used to retrieve and collect data is an online questionnaire via google form. The data analysis technique uses a Structural Equation Model (SEM) using SmartPLS 4.0 softwareThe results of this study indicate that the effect of ready to drink coffee product attributes on repurchase intention through utilitarian value has a significant positive effect.]]>
<![CDATA[Post Covid-19 Pandemic Condition: Online Consumer Purchase Intention ]]>
<![CDATA[Fendy Cuandra]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v11i1.3167
<![CDATA[The Covid-19 pandemic that hit the world in early 2020 forced the economic sector to adapt and innovate. One of them is by switching to using an online system. This shift can be seen in many online businesses that are growing and diversifying. So this of course changes consumer buying behavior, especially online consumer purchase intentions. This study aims to conduct an in-depth analysis of the purchase intention factors of online consumers after the Covid-19 pandemic. This test is carried out by looking at whether there is an influence between social present factors, psychological distance, trust, and engagement influencing online consumer purchase intentions and the impact of mediation by engagement.Research data was obtained by distributing questionnaires to a sample of 170 online consumers in Batam City. The research data was processed and analyzed using SmartPLS 3 software. The results of data processing and analysis show that social presence, trust, and engagement affect online consumer purchase intentions. While psychological distance does not affect. Engagement does not have a mediating effect on these relationships]]>
