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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 17 Documents
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Search results for , issue "Vol 12, No 1 (2024)" : 17 Documents clear
The Influence of Trust, Price and Lifestyle on Purchasing Decisions for Herbal Products in the New Normal Era with Buying Interest as an Intervening Variable Evi Sofiana; Sri Syabanita Elida; Tri Wahyuarini
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3734

Abstract

Currently, Indonesia is in a new normal era where Covid 19 cases can be suppressed. The economy that has not recovered due to the pandemic makes herbal products one of the choices for treating diseases. The number of herbal products in Indonesia makes consumers  have many choices before deciding to buy this herbal product. The purpose of this study was to empirically examine the influence between trust, price, lifestyle and buying interest on the purchase decision of herbal products and to empirically examine the positive relationship between buying interest in mediating trust, price and lifestyle on purchasing decision herbal products in the new normal era. The research method used is a survey with questionnaires as a data collection tool. The sample was selected by the non-probability sampling method, namely convenience sampling. The distribution of questionnaires was carried out electronically to 130 respondents. Based on the results of the direct influence hypothesis test, it can be proven that there is a positive and significant influence of lifestyle on buying interest and purchasing decisions, with parameter coefficients of 0.698 and 0.510 and P-Values of 0.000. In addition, there is a positive and significant influence of buying interest on purchasing decisions with a parameter coefficient of 0.378 and P-Values of 0.000. But, trust and price didn’t show significant influence to buying interest with parameter coefficients of 0.056 and 0.115 and P-Values of 0.543 and 0.169. In addition, trust and price also showed no significant influence on purchasing decisions with parameter coefficients of -0.027 and -0.005 and P-values of 0.720 and 0.962. For the indirect influence hypnosis test, lifestyle had a significant positive effect on purchasing decisions mediated by purchase interest with paremater coefficient values of 0.306, T-Statistic 3.845 and P-Value 0.000. while price and confidence showed no significant influence on purchasing decisions mediated by buying interest with paremater coefficient values of 0.066, and 0.022, T-Statistics 1.515 and 0.557 and P-Values 0.130 and 0.578.
Analysis of the Bengkalis Regency Government's 'Bermasa' Special Financial Aid (BKK) Policy to Improve the Quality and Efficiency of Government Services Adrian Irnanda Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.4033

Abstract

This study aims to analyze the BKK "Bermasa" policy with a focus on improving the quality of services and efficiency of government administration at the village level. This research uses a qualitative approach with a policy analysis method. Data were collected through interviews with relevant stakeholders, analysis of policy documents, and observation of policy implementation in the field. Analysis of the BKK "Bermasa" policy shows positive changes in village government administration. The implementation of this program has successfully improved service quality through the application of technology, active community participation, and empowerment of village officials. In addition, there is efficiency in village financial management and development planning. The Bengkalis Regency Government's BKK "Bermasa" policy has successfully contributed positively to improving the quality and efficiency of government services at the village level. The findings provide recommendations for local governments and related parties to strengthen policies and support the sustainability of similar programs in the future
ANALYSIS OF THE RELATIONSHIP OF E-COMMERCE TRANSACTIONS, INTERNET USERS, FOREIGN CAPI-TAL AND LABOR TO INDONESIAN ECONOMIC GROWTH Fachrial Djannah Rosadi; Anita N Hutasoit; Irfan Fauji; SANUSI GAZALI PANE
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3851

Abstract

Economic growth is influenced by E-commerce and several variables, the other variables are Labor, Internet Users and Foreign Investment. The variables used in this study are more than one variable, so the analysis method used is Vector Autoregressive (VAR). This method is used in order to see the relationship between variables which is one of the multivariate analyzes for time series data. This research uses data on E-commerce Transactions, Labor, GDP, Internet Users and Foreign Investment for the period January 2019-December 2022. The results of the forecast in this study using the VAR method can be seen that the variables with the first largest contribution to GDP is GDP itself and the Labor. As for the first largest contribution to E-commerce Transactions are the variables themselves, Economic Growth, and Foreign Investment
Redefining The Road Ahead in The Sharing Economy: How to Build Sustainable Competitive Advantage of Ride-Hailing Services Wawas Bangun Tegar Sunaryo Putra; Fransisca Vania Harista; Nathassya Kurniawan
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3916

Abstract

The sharing economy's ride-hailing sector is marked by fierce competition and continuous innovation. This study investigates the competitive dynamics of this industry, focusing on the role of market dynamics, promotional innovation, and operational agility in establishing a sustainable competitive advantage (SCA). Despite an extensive review of 2,192 sources from 2010 to 2022, a significant gap was identified, with minimal focus on SCA within ride-hailing. The research methodology encompassed a comprehensive literature review, identifying only one out of 1,099 publications that directly addressed SCA in the ride-hailing context. Building on this gap, the study developed a novel conceptual framework that emphasizes market awareness, innovative engagement strategies, and operational flexibility as key components for maintaining a competitive edge.The proposed model highlights the importance of stakeholder engagement, the identification of growth catalysts, and the navigation of industry-specific challenges. This framework aims to enhance the understanding of SCA in ride-hailing and suggests pathways for companies to achieve leadership in sustainability.This study contributes to the discourse on sustainable business management by proposing a strategic approach for ride-hailing companies to secure and sustain a competitive advantage. It underscores the necessity of innovative and flexible operational strategies in responding to market dynamics and stakeholder expectations. Future research is encouraged to explore the untapped sustainable capacities of the ride-hailing sector, further enriching the strategies for achieving long-term success and sustainability in this competitive landscape.
LOCAL SALT BUSINESS DEVELOPMENT STRATEGY IN KEC. BANGKALA District. JENEPONTO Nur Fitrianti
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3763

Abstract

Bangkala District, Jeneponto Regency in Sulawesi South Is an area where salt is one of the businesses that is still being carried out by the surrounding community to this day because the raw materials for producing salt are easy to find, including ponds and brine which are very abundant as the main ingredients for making salt. salt. The local salt business in Bangkala District, Jeneponto Regency, in order to develop, requires the formulation of an appropriate strategy. The purpose of this research is to determine local salt business development strategy in Bangkala District, Jeneponto Regency. This type of research is qualitative research and SWOT analysis. Based on the analysis it was concluded that the strategies that can be used in developing local salt businesses in Bangkala District, Jeneponto Regency First Quality of human resources for salt farmers by providing training on how to produce, digital marketing, and promotion by utilizing social media candone. Second Technology Production can be used to improve quality and quantity of salt Third need the right financing model for salt farmers so that they are no longer constrained by capital in producing salt.
Analysis of Investment Feasibility of Fishery Product Diversification as Economic Strengthening of the Outermost Islands of Indonesia's Border (Case Study of Rupat Island and Bengkalis Island) Adrian Irnanda Pratama; Nageeta Tara Rosa; Muhammad Arif
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.4229

Abstract

This study aims to determine the feasibility study of fish-based processed products caught by fishermen on Bengkalis Island and Rupat Island as one of the islands included in the category of Border Islands. In this study, several aspects of the feasibility study were examined which included aspects of market feasibility and marketing (product quality and taste, determination of processed product users and market maps and customer needs for products), production aspects (type of production, production capacity and use of technology) and aspects of financial (investment and economy). trials for making products using lomek fish (Harpodon nehereus), biang fish (Ilisha elongata) and gonjeng fish (Coilia mystus) with processed products that have been successfully produced are dimsum, chips, otak-otak, meatballs and nuggets. The results of this study indicate that the quality and taste of nugget products using the organoleptic and hedonic tests of the resulting product obtained for the aroma indicator is in the 3.61 interval range with the delicious/fragrant category, then for the taste indicator in the delicious category with an interval value of 3.70. Furthermore, the panelist's assessment of product texture was at an interval of 3.35 with the soft/soft category and for the color of the panelists gave an interval of 2.80 with a slightly appetizing category. Likewise with other products, the results of the organoleptic and hedonic tests showed that the panelists received and gave good responses to each test in the available indicators. The overall financial feasibility aspect of the product is feasible to run and develop more optimally, as seen from the R/C1 test results. This research is expected to bring up new business opportunities that can help improve the welfare and improve the economy of the people in the outermost island areas of Indonesia's borders
Analysis of the Effect of Service Quality on Loyalty in Banking Customers Fendy Cuandra; Calvin Wijaya; Candy Candy
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.3656

Abstract

This research aims to understand the impact of service quality, trust, brand image, brand awareness, and CSR (Corporate Social Responsibility) on customer loyalty, with customer satisfaction as an intervening variable in conventional banks. This research is grouped as causal-comparative research. This study targets Batam conventional banks as the subject. Purposive sampling is used to select samples, and the selected samples must meet certain requirements. Bank Rakyat Indonesia, Bank Central Asia, and Bank Negara Indonesia were chosen as samples because they were recipients of the title "The Most Reliable Bank" at the 2022 Indonesian Banking event. The research sample consisted of 342 respondents who were customers of Batam conventional banks. Collecting data information through distributing questionnaires was carried out using digital media such as Google Forms. The data analysis method used is partial least squares analysis using the SmartPLS version 3.0 tool. The research results show that brand image, service quality, and brand awareness can significantly influence customer loyalty. However, corporate social responsibility is not able to provide a significant influence on customer loyalty. Apart from that, rust is not able to have a significant impact on customer loyalty, which is moderated by customer satisfaction.

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