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Asian Journal of Media and Communication (AJMC)
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Articles 49 Documents
Instagram and buying decision processes of restaurant consumers Monika Pretty Aprilia
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

Social media has changed the way people consume. One of the changes is how people eating outside at restaurant. People only need mobile phone to gather information when they feel hungry and look for a place to have dine. Consumers choose restaurants based on the information they get from social media. Consumers can decide which restaurant they would like to go just after checking its reviews and photos on Instagram. This research aims to find the information that consumers use in the buying decision processes. The data was collected through in-depth interviews with restaurant consumers who live in major cities in Indonesia. This study finds that price, location, and Instagram reviews have been considerations in the buying decision processes.Keywords: buying decision processes, Instagram food photos, social media, restaurant consumers.
Representing Islam: old myths in the new medium Muzayin Nazaruddin
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This study focuses on the adaptation of Islamic-mystic magazines into religious soap operas in Indonesia. This study concludes that for the producers, Islamic soap opera plays an economic function: to get more audiences and more economic profit. But, for the audience, religious soap opera plays a cultural function: to maintain and reconfirm their traditional beliefs. It leads us to the theoretical conclusion that this adaptation practice is a mechanism of self-translation of Javanese culture. Keywords: Islam representation; Islamic-mystic magazine; religious soap opera; market orientation; cultural self-translation.
Communication theory teaching and the challenges of de-westernization of communication theories Muzayin Nazaruddin; Ida Nuraini Dewi Kodrat Ningsih
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 1 (2018): Volume 2, Number 1, April 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

Teaching communication theory in Indonesia and another non-Western countries generally deals with two challenges, namely Western perspective biases and negative perception of students who used to look at the course as complicated and boring. The paper offers teaching strategy for the communication theory course emphasizing contextualization as the core learning message, culturally responsive as the teaching approach, and student centred as the learning method. Students learn to relate the learning process with their everyday experience, so that they could develop meaning or function of the learning process. It would increase students’ motivation, involvement, and achievement. It would also be an important point to contextualize communication theory with empirical context, as contextualization is an important process of de-westernization of communication theories. Thus, the communication theory teaching is an initial step to de-westernize communication theory, which has a simple role: to criticize the relevance of established communication theories with local context.Keywords: communication theory teaching; de-westernization; contextualization; culturally responsive teaching; student centred learning; communication theory criticism.
The representation of Malay-Muslim women’s identity in contemporary Malaysian cinema Mastura Muhammad
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 1 (2018): Volume 2, Number 1, April 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This paper explores the identity of Malay-Muslim women based on the religious foundation of Islam, feminism and gender in contemporary Malaysian cinema. The number of films produced in the contemporary era between the year of 2000 to the present have portrayed Muslim women characters of fervent spirit and intelligence, possess good values, authoritative, mentally resilient, and independent. Socio-cultural and political changes in Malaysia have encouraged major improvement towards Malay-Muslim women as representational subjects in contemporary Malaysian films. The Malaysian film industry has witnessed an increasing number of films with Islamic content especially towards the end of 1990s. The trend has become popular among Malaysian producers and been well received by the local audience. This scenario indicates a significant relationship between Muslim women and the Islamic related-issue, making it a substantial subject to be examined not only in a social-political context, but also in the cinema studies context. This paper will critically explore the representation of Malay-Muslim women in contemporary Malaysian cinema. The discussion will also consider how their representation intertwined with the religion and customs aspects which subsequently influence a trend in the representation of Malay-Muslim women in contemporary Malaysian cinema.Keywords: Malay-Muslim women representation; Islamic feminism; contemporary Malaysian cinema.
Women Reading Popular Press: an Analysis of Merapi and Pos Kota readers Puji Rianto
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This research examines how women read the popular press. The main question of this research is to what extent the popular press has relevance and functional values for women readers? The study was conducted on the readers of two popular newspapers in Indonesia, Merapi in Yogyakarta and Pos Kota in Jakarta. Through in-depth interviews, the study found that women have a pleasure of reading popular press because of its relevance and functionality. Although most of the news tells about crime and violence, those themes are relevant and functional for their daily life. The informants read almost all the criminal news. According to them, the criminal news provide information about what is happening in their environment so that they can always be careful, mainly related to the supervision of their children. In contrast, women do not particularly like political news because it is irrelevant to their life. In this case, political news is considered as male domain. The cultural factors also provide relevance for women readers, especially Merapi. The women who read Merapi very enjoy reading mystery stories, Jagad Lelembut, which is closely related to their local culture contexts.Keywords: popular press; women readers; Pos Kota; Merapi; relevance; functionality.
Challenges of newspaper reportage of the Niger Delta conflict: reporter’s perspectives of the insurgency Ofem O.O.
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

The paper assessed the viewpoints of reporters on the challenges of newspaper reportage of the Niger Delta conflict in Nigeria (2006-2007). The Guardian, The Vanguard and The Niger Delta Newspapers were purposively selected for the study due to both their national and local outlooks in the coverage and reportage of the conflict. In-depth interviews were conducted on two (2) correspondents each from the three (3) selected newspapers making a total of six (6), while four (4) respondents from each of the newspaper making 12 were selected for questionnaire administration. Results obtained identified ownership (41.7%) and media protective interest (33.3%) as the primary challenges faced by the media in the reportage of the Niger Delta conflict. The actions of the Ijaw Youths, militant activities (41.7%), killings (25%) and hostage taking (16.6%) considerably affected the nature of reportage during the heat days or periods of the conflict. Findings from the in-depth interviews showed that the geology (nature of terrain) of the conflict area, issue of trust from the militants and security forces exerted considerable influence on the selected newspapers failure to perform the required effective mediation and intervention role in the conflict.Keywords: Niger Delta conflict, newspapers reportage, reporters.
Participatory Development Communication in Mitigating Forest and Land Fires in Riau Province Miftah Faridl Widhagdha; Wahyu Purwanto; Rahmad Hidayat
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This study examines CSR programs for mitigating forest and land fires in Riau Province carried out by the private sector, namely PT Pertamina Refinery Unit II Sungai Pakning through a participatory development communication approach. This research was conducted in the community assisted by CSR of PT Pertamina (Persero) Refinery Unit II Sungai Pakning located in Sungai Pakning Village, Bukit Batu District, Bengkalis Regency, Riau Province. This research method uses qualitative methods by collecting data through participant observation. The results of this study indicate that the participatory development communication approach carried out by PT Pertamina (Persero) Refinery Unit II Sungai Pakning CSR in carrying out forest and land fire mitigation activities is carried out through four stages of participatory communication namely heteroglosia, polyphony, dialogue and carnival. These four stages of participatory communication are supported because of the still close communitarian tradition and the enactment of deliberative communication in the decision-making process at the local level. In this study it was also found that the role of local leaders as opinion leaders was still needed in conveying important information. The role of local leaders is not merely an informal symbol, but also an influential party in determining the diversity of the community, mediators in public discussions and dialogues, and guards of local customs that are still held by the community. Therefore, the participatory communication approach based on the four characters mentioned earlier is important to involve the role of local leaders so that the messages communicated can be more optimal. Keywords: CSR, Development Communication, Participatory Communication
Tartu-Moscow Semiotic School and the Development of Semiotic Studies in Indonesia Muzayin Nazaruddin
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This paper proposes the importance of the infusion of Tartu-Moscow Semiotics School (TMSS) into the development of semiotic studies in Indonesia. Semiotic studies in Indonesia have mostly departed from the ideas of Peirce, Saussure, and Barthes, while TMSS has not been recognized by Indonesian scholars. The paper proposes two concepts of TMSS, namely ‘text’ and ‘semiosphere’, which would significantly enhance semiotic studies in Indonesia. Indonesian scholars usually regard text as a concrete artefact, causing overgeneralization that every artefact is text, as well as oversimplification that every text is concrete artefact. Semiotic studies in Indonesia tend to exclude text as the object study from its cultural context and to analyse it in its individuality. While, TMSS defines text based on its meaningfulness, authority, and cultural functions. Besides its function as message carrier, TMSS proposes three functions of text, namely creative, poetic, and memory functions. These functions are connection points between a text and its wider cultural and historical contexts and its dynamic aspects. Finally, the concept of semiosphere, an abstract model in which semiosis occurs and outside of which semiosis cannot exist, would drive a holism perspective, avoiding the tendency to analyse the discrete text in its individuality.Keywords: Tartu-Moscow Semiotic School; text; text function; semiosphere; sign system. 
The Effectiveness of Online Petitions About Environmental Issues on The Change.org Site Users Widiastiana Vista Wijaya; Edy Prihantoro; Sugiharti Binastuti
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

Environmental problems are issues vital to human life and other living creatures. Through the development of technology and information, the public can be engaged in massive street protests against the parties who should be responsible for damage to the environment and environmental protection campaign. During 2018, environmental issues became popular topic at the online petition on the Change.org website. “Seruan Penetapan Hari Hutan Indonesia” is a themed online petition environmental issues that have the support of more than 538 thousand signatures. This study was conducted to determine the effectiveness of an online petition on Change.org environmental issues at the site using a measurement EPIC (Empathy, Persuasion, Impact, Communication) Model. The quantitative research approach to use the paradigm of positivism. Methods of data collection are done through questionnaires to 100 followers Instagram account Change.org. The results showed that the online petition on environmental issues is the first dimension of empathy, of the affection and cognition, the saturation level that online petitions on environmental issues can be accepted by users. Secondly, persuasion dimension, related to changes in confidence and the desire to behave, familiarize yourself that users have the perception that online petitions on environmental issues right on the website Change.org. Third, the impact dimension, namely knowledge and involvement of the message effective, though users do not always share information petition to social media or instant messaging applications. Fourth, the dimensions of communication, messages and the user's understanding of environmental issues online petition which was signed on the website Change.org. Based on the results of the study prove that the theory of S-O-R (Stimulus-Organism-Response), namely the higher the level of attention on stimulus in the form of empathy and persuasion of the message delivered, the more effective the impact and communication carried out by Change.org Instagram active users.
Local television and the construction of local identities: case studies on two local televisions in Pekanbaru, Indonesia Dhea Helyana Putri; Puji Rianto; Herman Felani
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 1 (2018): Volume 2, Number 1, April 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This aim of the study is to describe the role of local televisions in constructing local identities. This study was conducted with qualitative approach, examining two programs in two local televisions in Pekanbaru, Riau, Indonesia, namely Belacan Program of Riau Television (RTV) and Online Channel Program of Riau Channel Television (RCTV). This research found that local televisions have important roles in constructing local identities and maintaining local cultures. RTV and RCTV have optimized various ways of constructing local cultures, which simultaneously draws closer relations to their audiences, such as focusing on the Malay culture as a dominant culture in Riau, exploring tourist attractions and new places sursounding the city, delivering the program with local language, presenting traditional clothes worn by the host, involving local comminities in the production and creative processes of the program, innovating the program with the interactive music segment, discussing folk songs, and inviting local speakers. These programs have shown the resistance to the dominance of ‘Jakarta’ and global culture. The use of local language acts as symbolic signs, namely representing the local identities.Keywords: local television; local identity; local culture; creative processes.