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Daerah istimewa yogyakarta
INDONESIA
AJMC (Asian Journal of Media and Communication)
Published by Universitas Islam Indonesia
ISSN : 25796100     EISSN : 25796119     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 58 Documents
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The Effectiveness of Online Petitions About Environmental Issues on The Change.org Site Users Widiastiana Vista Wijaya; Edy Prihantoro; Sugiharti Binastuti
Asian Journal of Media and Communication Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss1.art4

Abstract

Environmental problems are issues vital to human life and other living creatures. Through the development of technology and information, the public can be engaged in massive street protests against the parties who should be responsible for damage to the environment and environmental protection campaign. During 2018, environmental issues became popular topic at the online petition on the Change.org website. “Seruan Penetapan Hari Hutan Indonesia” is a themed online petition environmental issues that have the support of more than 538 thousand signatures. This study was conducted to determine the effectiveness of an online petition on Change.org environmental issues at the site using a measurement EPIC (Empathy, Persuasion, Impact, Communication) Model. The quantitative research approach to use the paradigm of positivism. Methods of data collection are done through questionnaires to 100 followers Instagram account Change.org. The results showed that the online petition on environmental issues is the first dimension of empathy, of the affection and cognition, the saturation level that online petitions on environmental issues can be accepted by users. Secondly, persuasion dimension, related to changes in confidence and the desire to behave, familiarize yourself that users have the perception that online petitions on environmental issues right on the website Change.org. Third, the impact dimension, namely knowledge and involvement of the message effective, though users do not always share information petition to social media or instant messaging applications. Fourth, the dimensions of communication, messages and the user's understanding of environmental issues online petition which was signed on the website Change.org. Based on the results of the study prove that the theory of S-O-R (Stimulus-Organism-Response), namely the higher the level of attention on stimulus in the form of empathy and persuasion of the message delivered, the more effective the impact and communication carried out by Change.org Instagram active users.
Local television and the construction of local identities: case studies on two local televisions in Pekanbaru, Indonesia Dhea Helyana Putri; Puji Rianto; Herman Felani
Asian Journal of Media and Communication Vol. 2 No. 1 (2018): Volume 2, Number 1, April 2018
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol2.iss1.art3

Abstract

This aim of the study is to describe the role of local televisions in constructing local identities. This study was conducted with qualitative approach, examining two programs in two local televisions in Pekanbaru, Riau, Indonesia, namely Belacan Program of Riau Television (RTV) and Online Channel Program of Riau Channel Television (RCTV). This research found that local televisions have important roles in constructing local identities and maintaining local cultures. RTV and RCTV have optimized various ways of constructing local cultures, which simultaneously draws closer relations to their audiences, such as focusing on the Malay culture as a dominant culture in Riau, exploring tourist attractions and new places sursounding the city, delivering the program with local language, presenting traditional clothes worn by the host, involving local comminities in the production and creative processes of the program, innovating the program with the interactive music segment, discussing folk songs, and inviting local speakers. These programs have shown the resistance to the dominance of ‘Jakarta’ and global culture. The use of local language acts as symbolic signs, namely representing the local identities.Keywords: local television; local identity; local culture; creative processes.
Best Practice for Marketing Heritage Site: Analysing the Medina National Museum in Saudi Arabia Ali Alyusuf
Asian Journal of Media and Communication Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss2.art2

Abstract

Heritage tourism provides direct benefits for regional economies and enhances economic development within the local communities. This study investigates the best practices of Medina National Museum in the Kingdom of Saudi Arabia by analysing the values of the site, tourist motivations, stakeholder’s collaboration, and promotion management of the site. Applying the interpretive social science paradigm, this study is based on secondary data, which means that the researcher has gathered data from other scholars. This study finds religious and socio-cultural values of the site that could be taken into account as important values for a heritage site. This study also finds that religious, educational and authentic are the most important tourist motivations to the site. It has also identified the related stakeholders in Saudi Arabia and Madinah region and concludes that bureaucracy prevents effective partnerships between the related stakeholders, including private and public sectors. Finally, based on the results, the study offers some suggestions and recommendations to increase the number of visitors to the Medina National Museum, including applying appropriate marketing strategy focusing to the targeted Muslim tourists, whether domestic or international tourists.Keywords: Medina National Museum; heritage tourism; destination value; marketing strategy; tourist motivation.
When Media Owning Sports Club: Republika Editorial Policy in News Coverage about Inter Milan and Satria Muda Fadlan A. Ramadan; Narayana M. Prastya
Asian Journal of Media and Communication Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss1.art1

Abstract

This paper aims to know about content of the news and editorial policy in Republika, when the media coverage news about Inter Milan and Satria Muda Pertamina. Both of the sport teams are owned by Erick Thohir, the boss of Republika. Based on literature, the interest of mass media owner and newsroom policy often difference. Because mass media owner have their goals, meanwhile the newsroom should obey the professional journalism standard. At the practice, the newsroom make usually make a compromise.This paper uses qualitative research methods. The data collecting technique are using documentary research and interviews. The documentary research held by collecting and analyzing news about Inter Milan and Satria Muda in Republika daily newspaper (print edition). The time period for Inter Milan news is August 2014 to October 2015 while Satria Muda in January to June 2016. At the time frame, both club did not win any competition that they were participated. So, at that time the club was in the negative period. The interviews held with the representative of the Republika sport section editor to confirm the result from text analysis.As the findings from text analysis, Republika always brings good news to Inter Milan and Satria Muda Pertamina, although both team was not winning the competition, and there were relatively much negative results in the single season. Republika explained that they have direct access to news sources from Inter Milan and Satria Muda Pertamina directly. So Republika will gain more information from both club than the other media. Not only in sporting theme (e.g. match results, preview, review), Republika sometimes deliver the news about the figure of Erick Thohir. Keywords : editorial policy, media ownership, sport journalism, sport communication
Public Engagement with the #CampurLGBT Campaign as Portrayed by Malaysian Netizens’ Response Noor Amirah Asraf; Puteri Sarah Hanim Mohamad Shaiful; Zulkifli Abd Latif; Shazleen Mohamed
Asian Journal of Media and Communication Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss2.art3

Abstract

The purpose of this study is to examine public engagement with the hashtag #CampurLGBT campaign as portrayed by Malaysian netizens’ response on social media. This study applies AIDA model, consisting of four levels, namely attention, interest, desire, and action. Netizens’ response to the campaign, such as their comments, discussions, and even pictures posted under the hashtag #CampurLGBT are analyzed, in order to understand public engagement with the issue, also to determine how the campaign may influence their views on the LGBT lifestyle. This study finds that despite the campaign being successful in recruiting followers and supporters of the movement, the number of those supporting it is relatively small compared with those who are against it. Those who respond positively to the campaign are mostly members of the LGBT community itself, also urban Malaysian netizens who have been exposed to the LGBT culture through friends and family members. While the netizens who have shown their negative responses are mostly concerned with the practice of being prohibited in Islam, also with the negative health implications of the LGBT lifestyle. They feel attacked by the ‘negative messages’ of the campaign, and therefore need to do the counter campaign. They explicitly declare their negative desire towards the campaign, also take action to reject the campaign.Keywords: public engagement; AIDA model; #CampurLGBT; #TolakLGBT.
'WRITING LABORATORY': A POST-REFORMATION DOMINANT IDEOLOGY OF INDONESIAN STUDENTS PRESS Critical Discourse Analysis of The Discourse of ‘Pers Mahasiswa’ in Poros Ahmad Dahlan University (UAD) Yogyakarta Student Press Organisation Canny Sylvia; Holy Rafika Dhona
Asian Journal of Media and Communication Vol. 2 No. 1 (2018): Volume 2, Number 1, April 2018
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol2.iss1.art4

Abstract

This article explain the dominant ideology shaped of contemporary Indonesian student press. The study took the banning of Poros, Ahmad Dahlan University's Students Press in 2016, as the case. By using a three-dimensional analysis of Fairclough's critical discourse analysis, this paper questions three things; what is the dominant ideology of the student press represented in the text? How is this dominant ideology also shape the process of producing text? How does the ideology relate to the socio-cultural history of the Indonesian student press? This study found that the dominant ideology of contemporary students press was a 'journalism laboratory', which was actually an extension of the New Order's program to de-politising Indonesian student movement.Keywords: ideology, student press, discourse, Fairclough.
Social Media Roles in Spreading LGBT Movements in Malaysia Muhammad Faiz Mokhtar; Wan Allef Elfi Danial Wan Sukeri; Zulkifli Abd Latiff
Asian Journal of Media and Communication Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss2.art4

Abstract

This study examines how social media play roles in spreading LGBT movements in Malaysia, as well as how their potential in influencing Malaysian minds on the LGBT movements. In this study, the uses and gratifications theory applied to understand how the LGBT communities use social media as way to communicate and disseminate information in order to achieve their needs and gratifications. This study has applied qualitative approach, especially using in-depth interview and observation to the social media contents of the LGBT communities. This study finds that LGBT movements are significantly growing in Malaysia. However, due to the fact of conservative Malaysian society, the LGBT communities have optimized social media for spreading the information, sharing experiences, also communicating and engaging with another LGBT movements and communities. The use of social media comes from the nature of social media itself, namely free, open, easy and cheap access, as well as no regulatory body controls their contents. In this social media movement, the use of hashtags is very important to classify their movements, to easily communicate under certain topics, to gain new followers, as well as to maintain the current members. This study also finds that social media have played important roles in disseminating LGBT information in Malaysia, as well as in shaping the minds of Malaysians along with the spreading of LGBT movements in Malaysia.Keywords: LGBT movement; social media; uses and gratification; conservative society; social media hashtags.
The Influence of Destination Image, Novelty Seeking, and Information Quality in Social Media: The Case of Media News Company Indonesian Tourism on Instagram Siti Zulzilah; Edy Prihantoro; Christiana Wulandari
Asian Journal of Media and Communication Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss1.art2

Abstract

This study aims to determine how the influence of destination image, novelty seeking, and information quality in social media towards intention to visit a destination. Analysis was based on data collected from 400 respondents who followed Instagram account of @explorebandung, @explorejogja and @explorebali. Using the social information processing theory, we found that destination image, novelty seeking, and information quality on Instagram partially or simultaneously have a positive and significant effect on the visiting intention variable, with a fairly strong correlation value. Instagram, which is a new media, can be used as a trendy tool in digital tourism. The media news company on Instagram is considered effective if it's already known, interesting and has many followers. These findings are beneficial to both destination managers and the government in their efforts to improve and promote the Indonesian tourism as an attractive and unique destination to attract more tourists through social media..Keywords: Destination image; Novelty seeking; Information quality; Visiting intention; Social media network.
Participatory Communication in Children Empowerment Program in Yogyakarta: The Case of Sekolah Gunung Merapi and Komunitas Jendela Jogja Mutia Dewi; Muhammad Reza Fahlevy
Asian Journal of Media and Communication Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol3.iss2.art5

Abstract

Using qualitative approach, this study aims to analyse the participatory communication in the children empowerment programs held by Sekolah Gunung Merapi and Komunitas Jendela Jogja, as well as its supporting and undermining factors. The data of this study were collected through in-depth interviews, semi-participant observations, and document collections. Six informants were involved in this study, which were purposively selected as they are activists of the two research communities. As a result, the study shows that participation in children empowerment programs in Yogyakarta appears at four processes: decision-making, activities implementation, monitoring and evaluation and outcome utility. In each process, they mostly use the concept of dialogue and carnival participation. In terms of participation level, the children empowerment programs held by Sekolah Gunung Merapi and Komunitas Jendela Jogja are both in partnership level with roles as accelerator, mediator, educator, expert and social planner. The supporting factors in the children empowerment programs include supports and facilities while the undermining factors are the lacks of number and teaching skill from volunteer’s side and troubles from student’s side.Keywords: Children empowerment program; participation; participatory communication; Sekolah Gunung Merapi; Komunitas Jendela Jogja.
Representation and Commodification of Female Body in the Indonesian Post Reform Horror Movies Verena Vinandia Larasati; Abdul Wahid
Asian Journal of Media and Communication Vol. 4 No. 1 (2020): Volume 4, Number 1, April 2020
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol4.iss1.art4

Abstract

This study examines the representation and commodification practices of female bodies in the Indonesian horror films produced in the Post Reform Era. Three horror movies, i.e. Terowongan Casablanca (2007), Tali Pocong Perawan (2008), and Air Terjun Pengantin (2009), have been analyzed with qualitative textual analysis. This study finds that the female body is commodified in the movies through the costumes that show clearly their sexy bodies, the actions and gestures that demonstrate their seductive lust, and the setting of scenes that emphasize their sexual desires. These representations are closely related with the producers backgrounds and track records in the way that they are used to producing horror movies that mostly using sexy woman as lead actress. Keywords: representation, commodification, Indonesian horror movies, female body.

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