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INDONESIA
Journal of Innovation, Business and Entrepreneurship
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Innovation, Business and Entrepreneurship is intended to be an effective channel of communications and knowledge sharing among various types of stakeholder interested in the study of innovation, business and entrepreneurship, both from a theoretical and practical perspective. While theoretical aspects are considered as important, the journal however tends to be focussed more on practical aspects of innovation, business and entrepreneurship.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 3, No 1 (2018)" : 15 Documents clear
The Study of Effect Using Cross-Promotion in Social Media Gym Towards Purchase Intention on Healthy Juice Nissa, Camilla; Chaerudin, Rendra
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. In the last three years, Indonesia is one of the countries in Asia that has experienced an increase in awareness of healthy living. The percentage value of 73% of places in Indonesia states that healthy living is the number one issues addressed in the priorities of life. That means Indonesian society has started a healthy life by consuming healthy food and physical activity in the gym. Consume a healthy juice is also part in healthy lifestyles. In that case consumers are beginning to look for practical things to drink with consideration of taste and innovation.In the other hand, there is a problem facing in healthy juice industry in the composition, hard to expand the market, hard to reach a consumer. Than researcher considering use cross-promotion, cross promotion is one of the marketing strategies that can be used to attract customers.The purpose of this research is to see the effect of cross-promotion in social media gym and purchase intention in healthy juice. The researcher, conduct this research in Bandung area, who have respondent in age 20 until 49 years old, having activities in gym, and also using a social media Using Simple Linear Regression and quantitative method. The result is cross-promotion have a positive impact towards purchase intention. Keywords : cross-promotion, gym, healthy lifestle, healthy juice, purchase intention
Analysis Effects of Using Type of Advertisement In Instagram towards Brand Awareness and Purchase Intention on Food Industry Andri Ronaza, Muhammad; Wisesa, Anggara
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. The growth of the food industry in Indonesia is increasing, leading to competition among companies in the food industry. Companies need to do promotion in order to survive in existing competition. One place to do promotion is to use advertising in social media (Instagram). Based on the results of preliminary research there are three advertisements on Instagram that influence the awareness of a brand and brand awareness make costumer want to buy a brand or product that is paid promote, celebrity endorsement, and Instagram ads. Where these three ads are still not much studied in the food industry and will help companies in understanding the relationship occurs. This research uses a quantitative approach with 166 respondents. The data will be obtained by using multiple linear analysis and simple linear analysis. The results of data processing showed that the three advertisement on Instagram affected brand awareness simultaneously and also separately, where celebrity endorsement had the most influence on brand awareness followed by paid promote and Instagram ads. And brand awareness has a significant influence on the purchase intention but still many factors that affect the purchase intention in addition to brand awareness. Companies can use advertisements to increase brand awareness starting with celebrity endorsements and followed by two others. And brand awareness created can increase customer purchase intention. Keyword: Advertisement, brand awareness, purchase intention
Analysis of Expected Benefit in Mii Co-Creation Radian Maulana, Dikal; Wulansari, Amilia
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Fashion industry is included in the top three industry which contribute to national domestic product (GDP) and become the highest contributor in export sector that means fashion industry have high productivity in Indonesia. Throughout the years, the way how the companies perceive their customers has changed, shifting the role of customers from passive to active in the innovation process. Consumer role during the innovation process leads to “co-creation”. Co-creation is the interactions between companies and consumers in order to co-create value. To invite customers for joining the co-creation activity, a company need to know what customers expected benefit from this activity. Mii is a fashion company that want to put co-creation with their customers in their business process as a value proposition and they need to know what is benefit expected by the customers so they can provide their expectation. This research using qualitative method with semi-structured questions to know what benefit expected by Mii’s customers from co-creation activity. The result of this research is the benefit expected by Mii’s customers that can be provided by Mi and put it in Mii’s value proposition. From the co-creation activity Mii’s customers want to learn about Indonesia culture or phenomenon, learn to make a story, make a moodbard, make product together, learn about tenun fabric, learn about fashion material, collaborate with Mii and other customers, gain network and link, showing their capabilities, and their name mention in the story of the product. Keywords: business process, co-creation, customer co-creation, expected benefit, value proposition
Social Media Instagram Effect to Increase Brand Awareness on Dessert Industry Siska, Julia; Rachmawati Chaldun, Evy
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract Dessert has become a trend for culinary connoisseurs in the year 2017. The success of dessert trend because the high users of social media Instagram. Social media Instagram is where the users can easily participate, sharing, and create the content themselves. Many business use these social media as a tool to promote their products and make customers aware with their brand. On the other hand, not all that business success to market their products. The purpose of this research is to find out the correlation between social media instagram effect to increase  brand awareness on dessert industry. Data was collected through questionnaire by using purposive sampling method. This research type which is explain the relationship between variable x and variable y. A total of 304 respondent’s data have been collected and analyzed using Multi linear Regression. The results show that there are significant correlation between independent variables (online community, interaction, sharing of content, accessibility, credibility, and trust) towards the dependent variable (brand awareness). This study is important for business owners because it can help to increase brand awareness in customer’s. Business owners can also make improvements and strengthen marketing channels based on selected variable to be more competitive. Keywords: Brand Awareness, Dessert Industry, Marketing Channel, Social Media Instagram, Trend.
Improving Food and Beverage Business Profit using Capacity Planning: Study Case Sari Pandan Profit Nuri Rusydi, Alfhi; Anisya Farmaciawaty, Desy
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Capacity planning can help a company to reach the objective. In Sari Pandan (food and beverage company) case, the company could not reach profit target (Rp 20.000.000/month), because company’s capacity could not fill the potential demand in market. To reach the target, the company will construct capacity plan. Capacity plan requires data about company’s capacity and demand estimation. Company capacity data was collected through production activity observation. Demand estimation requires population data and interview with target market in potential selling location of Sari Pandan, for population the data was secondary data from Disdukcapil Cimahi and Bandung Barat and interview data was used for market survey method. The researcher was conducting interview with food and beverage business owner for benchmarking about marketing and sales strategy. Based on analysis and calculation result from graphical method, with profit Rp 4.000/cup, Sari Pandan must sell 5.000 cups/month or 167 cups/day to reach the profit target. Build upon company policy, Sari Pandan must add capacity 4 times from current capacity. Food and beverage company have to knowing the capacity and demand well to achieve company’s objective. Keywords:  Capacity Analysis, Capacity Planning, Demand Estimation, Food and Beverage Business, Graphical Method
The Study of Consumers Purchase Intention and Preference Analysis Towards Bottled Coffee Product in Bandung Resty Nabila, Regina; Aprilianty, Fitri
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Coffee Industry is one of Food and Beverage Industry that always increase continuously, especially in Bandung. Nowadays, coffee is become a life style and popular either in Global or Indonesia. The competition in Coffee Industry is tend to be high, to keep the sustainability of Demitasse Company, they want to produce new product which is bottled coffee product. This research is helping Demitasse Company to generate the information about how the relation between consumer perception, pereference, attitude, and purchase intention towards bottled coffee product. The data Collection is generated by interview and questionnaire with 400 respondents. The result of the data collection was analyzed by partial least square method. This research shows how the relation between consumer perception, consumer attitude and purchase intention towards bottled coffee product. The end of this research shows that there is a positive relation between consumer perception, consumer attitude and purchase intention. Keywords: Consumer Perception, Consumer Attitude, Consumer Preference, Purchase Intention.
Analysis of Success Factors of Koperasi Peternakan Bandung Selatan (KPBS) Pangalengan Fadli Rahmat, Muhammad; Wisesa, Anggara
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Cooperative is an economic organization of free people who join together to improve prosperity through service to its members as owners and users, on the basis of equality, self-help, and mutual cooperation. The purpose of cooperative is to promote the prosperity of members in particular and society in general, and also to build the national economic system, in order to realize a progressive, just and prosperous society based on Pancasila and the 1945 Constitution. Unfortunately, in 2016, government dissolved 61 thousand cooperatives in the entire of Indonesia. While in 2017, 40,013 units of cooperatives was dissolved. One of the quite successful cooperatives in Bandung is the Koperasi Peternakan Bandung Selatan or KPBS Pangalengan. The success of cooperatives is influenced by several factors, those are member participation, professionalism of management, and external factors. This research conducted by using a qualitative rapid-ethnography method, gather the data from 9 respondents with different role in KPBS Pangalengan by using the semi-structured interview. The result analyzes use spradley method based on the interview result. The result has shown that the success of KPBS Pangalengan determined member participation, professionalism of management, and the external factor through increasing the price of milk, increasing the productiveness of cooperatives, and using the facilities that provided by the cooperative.Keywords: Cooperative, Success Factor of Cooperative, Success Cooperative, KPBS
Identifying Entrepreneur Motivation which Influence to Business Performance in Start-Up Fashion Industry Diana Putri, Sintia; Rahmatsyah Putranto, Nur Arief
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Many fashion industries have begun to decline and begin to disappear, but today the fashion industry has started to rise again because they have started to realize in terms of innovating. Innovation is meant not only from the product alone but from design to after sale. It is like something that has been we planned to aim the whole of process in develop a business. Fashion industry is the largest sub-sector in the creative economy, which is able to contribute 31% of income in this sector in 2017. The data’s prove that today everyone needs clothes to perform his daily activities. From these needs, the development of fashion industry began to grow and dominate the market. Therefore many people, especially among young people who opened a business in the field of fashion because the market is large and will always exist. This research are to find motivations of entrepreneur in fashion startup industry and to know the most influential entrepreneur motivation that affects to business performance with mix method analysis which are consist of qualitative and quantitative data. The interview is a qualitative data that the researcher use for to collect a material for develop a questionnaire. The questionnaire is quantitative data that the researcher use to spread the questionnaire to all of startup in fashion industry. The questionnaire has fulfilled by 95 respondent, using Microsoft Excel, SPSS, and processed through Logistic Regression. The findings founded that overall Entrepreneur motivation in Achievement of Startup Fashion industry affected the most The Business Performance. Economic, Achievement, and Social are variable that is influence entrepreneur in make a good performance in their business. While money or economic is significant for the growth for the business, but for the sustainability of company the Achievement aspect is more influential than that.Keywords: Achievement, Business Performance, Entrepreneur Motivation, Fashion industry, Startup
Building Minimum Viable Product (MVP) for Dance Cover Group of Haru Entertainment Hanifinsani Muhammad, Dhahana; Aldianto, Leo
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Haru Entertainment is a performance based company that have 3 phase of business growth. For each phase, there are investing, promoting and decline period. Currently the company is on the investing period of dance cover focused phase. One of the activity in the investing period is making Minimum Viable Product (MVP). This research conducted in qualitative method using semi-structured interview to gather information about audience’ preference towards dance cover video. The audience’ preference is used for the researcher to create dance cover video to be tested. The test is to conclude id the video already reach MVP or not by testing the value and growth hypothesis. The value hypothesis tested using video scoring test and the growth hypothesis is tested by tracking the number of views on Youtube. By using the current company resources, Haru Entertainment is unable to create MVP for dance cover video and need to do next iteration using insight from the interview conducted. Keywords:  Dance Cover, Growth Hypothesis, MVP, Performance, Value Hypothesis
The Influence of Multichannel Marketing towards Purchase Decision in Furniture Industry Rizkia Nuurul Falah, Amaania; Chaerudin, Rendra
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. These days, the technology development is one of the things that cannot be separated from daily life. Thus, it impacts the marketing channels that being used by the business. The business tends to use several marketing channels or use multichannel marketing, with the focus on the digital channel. Nonetheless, not necessarily all of the business industries are suitable to apply the digital channel, and the business industry that become a concern in this research is the furniture industry. In furniture industry, it needs the customer experience to feel and see the product before the customers decide to buy. In this research, it explores more about the performances of channel in multichannel marketing and how it affects the customer’s purchase decision. The research will be conducted using quantitative approach using questionnaires as the tools with 1-5 point Likert scale. The respondents of the questionnaires are 125 peoples live in Bandung and Jakarta area, and have ever bought the furniture/home décor products. Result are being analyzed using multiple regression. Based on result the traditional channel are the most preferred channel among digital and social network channel that influence purchase decision. Hence, the traditional channel is the most powerful channel for furniture business, and the other channel can become the supporting channel. Keywords: Digital Channel, Furniture Industry, Multichannel Marketing, Purchase Decision, Traditional Channel

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