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Marketing Communication Strategy of Warung Sate Lego In the Perspective of Islam Nur Rochman Syah; M Rifa'i
Sahafa Journal of Islamic Communication Vol 1, No 1 (2018): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v1i1.2004

AbstractThe development of technology in an increasingly modern era with the presence of smartphone allows businesses to sell their goods online, not only through the web, but also through social networks such as facebook, twitter and instagram. This research explains communication marketing strategy of satay lego food stall implemented with Islamic marketing system using social media facebook and instagram. Warung satay lego is a typical Ponorogo food culinary business that has been running for about three years. It is using facebook and instagram as an online marketing communication media to promote their product. This research uses qualitative descriptive method by collecting data through interview, observation and documentation. The informants in this study are the owner or manager of Warung Sate Lego and social media advertisement of sate lego stall. The theory used is the theory of marketing communication mix in the promotion that is through advertising, sales promotion, public relations, direct sales and internet marketing. The result of this research is that the marketing communication strategy done in Warung Sate Lego used Islam perspective. Marketing method used is marketing communication mix with promotion implemented through social media, facebook, instagram, whatsapp and also website. From the strategy used, there is an increase in purchases which is in accordance with the purpose of marketing communications run by Warung Sate Lego.Keywords: Islamic marketing communication strategy, Promotion, Facebook and Instagram

The Implementation of "لتعارفوا" Concept in Speech Code Adaptation in Boarding Based University Muhammad Fajar Arafat; Rila Setyaningsih
Sahafa Journal of Islamic Communication Vol 1, No 1 (2018): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v1i1.2052

AbstractIn society, culture plays an important role to keep the identity of a region and particular group. Therefore, the good intercultural communication ability is needed. Basically, there is a communication within a culture and vice versa. Both of them cannot be separated. The students of University of Darussalam Gontor (UNIDA Gontor) have their own speech code. It was formed because the students used Arabic or English in their daily interaction. The language and speech code in UNIDA Gontor are not only used by PMDG’s student alumni, but also those used by the regular high school alumni which is called as Non-KMI students. These students usually do not speak Arabic before. There are not many differences between Speech code of UNIDA Gontor and PMDG’s, because the majority of students is PMDG’s student alumni. Finally, the speech code can be accepted by the Non-KMI students as the subject in this research by adaptation. The adaptation is aimed to build a relation and to interact with the surroundings easily. This research used a qualitative descriptive research. The result of the research revealed that there are 4 stages of cultural adaptation; honeymoon, frustration, readjustment, and resolution. Meanwhile, the subject went through the phase of assimilation, integration, and combined relation method as their speech code adaptation to build a relation and knowing each otherلِتَعَارَفُو as Allah command to the mankind in Al Hujurat verse 13.Keyword: Adaptation, Speech Code, لِتَعَارَفُو

The Strategy Of Marketing Communication La-Tansa Bakery in Islamic Perspective Tauhid Nifan Tardianto; Mohammad luthfi
Sahafa Journal of Islamic Communication Vol 1, No 1 (2018): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v1i1.2011

AbstractLa-Tansa bakery factory is one of the cooperative existing in Modern Islamic Boarding School Darussalam Gontor. And, this factory was established since 2003. Although it has been established for 15 years, there is no standard marketing strategy in doing a market for the bread. As for the ingredients used in bread making are the ingredients without preservatives contents so that the expiration is faster. Consequently, it is required a standard strategy in doing a market for the bread. The purpose of this research is to know the strategy that used by La-Tansa Bakery in marketing the bread and the factors inhibiting La-Tansa Bakery in marketing the bread. To achieve results in this study, the researchers used a qualitative descriptive research method and the aim is to describe things that relate to the phenomena and events that existed during the research as deep as possible by collecting the detailed data and does not emphasize the population of the study but deepens the source in obtaining the data. As for the results of this study, researchers find that some strategies that had already been done by La-Tansa Bakery in the market of bread is already in accordance with the theory in mix marketing, but the form of activities is still relatively minimal. This is due to the lack of skilled human resources in the marketing strategy. Therefore, this research provides an input to La-Tansa Bakery to develop a mix marketing strategy in doing market for the bread.Keywords: Communications, Marketing, La-Tansa Bakery.

ADiTV Programming Strategy in Maintaining the Da'wah Program Ahmad Fahrudin; Nur Aini Shofiya Asy'ari
Sahafa Journal of Islamic Communication Vol 1, No 1 (2018): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v1i1.1998

AbstractCommunication and information in this era of globalization has developed rapidly. The development also has influence in the aspect of state and religion. Every individual gets information through various mass media, television, radio, internet, newspapers, etc. Television is one of mass media which is very popular among society. Almost every house, offices and public places have television. The media industry, especially television, in Indonesia is growing very rapidly especially since the enactment of Law no. 32 of 2002 on Broadcasting. However, the development of local television is so rapid leaving some problems. Weak local television in making good programs and business management, making local television broadcast less public interest. TV is one of the local television stations in Jogjakarta which began airing on July 18, 2009 with a range of DIY region and parts of Central Java. Different programs with local TV stations are able to deliver ADiTV as one of the local televisions in Yogyakarta that still exist. The purpose of this research is to know what da’wah program is aired by ADiTV and programming strategy of ADiTV program in maintaining da'wah program. The method used in this research is descriptive qualitative method. Primary data obtained through interviews, observations, while secondary data through documentation. The results show that some ADiTV propagation programs have been compatible with Sydney W Head's programming strategy theory. In addition to use the Sydney W Head programming strategy in maintaining the da'wah program, ADiTV has also used some elements of Naratama's creative production strategy. Keywords: Programming Strategy, ADiTV, Da'wah Program.

Da’wah Communication of Pondok Modern Darussalam Gontor Through Gontor TV’s Youtube Channel Muhammad Saufi Afliga; Nur Aini Shofiya Asy’ari
Sahafa Journal of Islamic Communication Vol 1, No 1 (2018): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v1i1.2090

AbstractThe era of the rapid development of internet technology, makes people use new media to access all their needs. With the existence of new media, it emerges da'wah communication through new media. Da’wah Communication uses new media is as a new forum for Ulama, Community Organization, and educational institution in spreading syiar of Islam. Pondok Modern Darussalam Gontor (PMDG) as an educational institution based on pesantren using new media (youtube) as communication tool of PMDG preaching to society. Gontor TV’s Youtube Channel is one form of PMDG preaching communication in spreading the teachings of Islam, Education and Gontor Values to the community in Indonesia and even abroad. The purpose of this study is to find out how the da'wah communication done by PMDG through Gontor TV youtube channel and the da'wah messages delivered by PMDG through youtube channel of Gontor TV. This type of research is qualitative descriptive research. In collecting the data, the researcher used interview method, observation, and documentation. Based on the results of the analysis of research, some conclusions can be drawn as follows:1). In implementing da'wah communication, PMDG utilizes Gontor's youtube channel containing video content which is published on its channel in the form of: Islamic music, short movie, lecture, qiroahatul-qur'an and prayer, and variations of the program. 2). Da’wah messages delivered through the channel PMDG youtube Gontor consists of: a) Akhlaq message, b) Sharia message, c) Morals messages, which are packaged in some form of impressions. It is hoped that this research can contribute to the development of Gontor TV and donation to the preaching communication of da'wah through new media.Keywords: Communication Da’wah, Gontor,Youtube.

Production Management of ADiTV Yogyakarta Special Dialogue (Dialog Khusus) Program Viewed from the Perspective of Islamic Management Zain Ma'ruffatah; Nur Aini Shofiya Asy'ari
Sahafa Journal of Islamic Communication Vol 1, No 1 (2018): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v1i1.2010

Media have a wide range and an important role for the community to make it easier in getting information. One of the media that has an important role in the delivery of information is the electronic media of Television that becomes the most effective tool of information delivery since the television conveys direct and quick information in the form of audio and visual. ADiTV Yogyakarta Station is one of the local stations in Yogyakarta. Special Dialogue (Dialog Khusus) program is an interactive talk show program of ADiTV that reviews some information about education, tourism, culture, economy in Yogyakarta and surrounding areas. This research aims to analyze the production management of ADiTV Yogyakarta special dialogue program in the perspective of Islamic management. The research method was descriptive qualitative. The data were collected from interviews, observation and documentation. The conclusion of this research was production management of special dialogue program was in conformity with the theory applied to production management stage of television program according to Fred Wibowo and it was related to management functions according to George R Terry and Dr. Sondang P Siagian. That theory was described in the Qur'an that management in the perspective of Islam is very important and needed by humans in conducting activities. It is expected that this research can provide a science study for management of an event program in the perspective of Islamic management. Keyword : Perspective of Islamic Management, Production Management, Dialog Khusus Program

Media Relations Activities of Syariah Hotel Solo in Improving Corporate Image Fikri Rahman; Mohammad Luthfi
Sahafa Journal of Islamic Communication Vol 1, No 1 (2018): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v1i1.2099

AbstractMedia relations are the attempt to achieve a maximum publication or broadcasting in order to create people awareness. The success of public relations to build image can be obtained from the harmonious relations with the media relations. Syariah Hotel Solo presents a new brand identity which is easily recognized by its preferences to use the ornamental pattern which is rooted in Islamic tradition, but was able to compete in news coverage in the media. This research aims to know media relations activities and the challenges conducted by Syariah Hotel Solo in order to improve the company’s image. The method used is descriptive qualitative. Techniques of data collection are through interviews, observation and documentation. The results of research show that media relations activities performed by Syariah Hotel Solo in order to improve corporate image are: Press Conference, Press Briefing, Press Tour, Press Release, Press Luncheon, Press Interview, Media Visit, and Greeting Media Partner’s Anniversary. Some of the activities are implemented formally and informal. The obstacles are adjusting the date of internal hotel activities with media’s schedule and competition with other hotel’s news. This research is expected to become consideration for public relations of Syariah Hotel Solo in implementing media relation activities. Keyword: Media Relations, Public Relations, Syariah Hotel Solo

Event Management Strategy of Darussalam Gontor Modern Islamic Boarding School In Organizing Panggung Gembira 2017 fajar muarif muarif; Abdullah Abdullah
Sahafa Journal of Islamic Communication Vol 1, No 1 (2018): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v1i1.2003

Abstract The success of a performing arts event by Event Management is determined by the strategy implemented by Event Management itself. A good strategy in management is to implement four management functions; planning, organizing, actuating and controlling so that the activities has run systematically, professionally, effectively and efficiently.The purpose of this study are to explain and to describe how the strategy of Event Management Darussalam Gontor Islamic Boarding School especially when viewed from the planning, organizing, mobilization and supervision in organizing the art performance that is, Panggung Gembira. This research can also be a reference to art performances organized by various institutions, especially the education of Islamic Boarding School. The method used in this research is a qualitative descriptive. The Data were collected through observation, interview and documentation. While, data analysis where taken from data reduction, data presentation and taking conclusion. At this stage, Event Management Darussalam Gontor Islamic Boarding School could run systematically, professionally effective and efficient by applying the four management functions. In the planning function, determined goals and set implementation steps. In the second stage of organizing, assigning work and dividing the work to every member of the organization. The third stage is the actuating or movement. Mover is a leader who must have leadership and ability to communicate well to be able to run activities well. Stages of control are used to identify job standards, measure or assess work and take remedial actions in Panggung Gembira.Keyword: Strategy, Event Management, Panggung Gembira

Perencanaan Komunikasi Pendidikan Karakter Bagi Anak Berkebutuhan Khusus Sekolah Dasar Muhammadiyah Kota Madiun Hery Nugroho; Nurhana Marantika
Sahafa Journal of Islamic Communication Vol 1, No 2 (2019): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

AbstrakSD Muhammadiyah Kota Madiun merupakan sekolah inklusi satu-satunya di Kota Madiun. Sekolah inklusi merupakan lembaga pendidikan dengan sistem pelayanan pendidikan yang mensyaratkan anak berkebutuhan khusus belajar di sekolah-sekolah terdekat di kelas biasa bersama teman-teman seusianya. Di sekolah dasar ini peserta didik berkebutuhan khusus belajar, bermain, dan berinteraksi dengan peserta didik biasa pada umumnya. Tujuan dari penelitian ini adalah untuk mengetahui perencanaan komunikasi pendidikan karakter terhadap peserta didik berkebutuhan khusus di SD Muhammadiyah Kota Madiun dengan menggunakan model perencanaan komunikasi alur tanda “?”. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan subjek penelitian kepala sekolah, guru, dan karyawan SD Muhammadiyah Kota Madiun. Teknik pengumpulan data menggunakan metode observasi, wawancara, dan dokumentasi. Uji keabsahan data menggunakan teknik triangulasi. Hasil penelitian ini adalah perencanaan komunikasi pendidikan karakter untuk peserta didik berkebutuhan khusus SD Muhammadiyah Kota Madiun sangatlah dibutuhkan untuk mencapai tujuan yang diharapkan yaitu menanamkan kepada peserta didik berkebutuhan khusus mengenai nilai-nilai luhur sebagai bekal dalam berkehidupan bermasyarakat kelak. Pesan yang disampaikan dalam pendidikan karakter adalah nilai-nilai utama yang diintenalisasikan dalam pendidikan karakter adalah nilai religius, jujur, toleransi, disiplin, kerja keras, kreatif, mandiri, demokratis, semangat kebangsaan, cinta tanah air, mengargai prestasi, bersahabat, komunikatif, cinta damai, gemar membaca, peduli lingkungan, peduli sosial, dan tanggung jawab dengan media atau saluran tatap muka. Media atau saluran komunikasi yang digunakan adalah saluran komunikasi tatap muka. Saluran komunikasi ini dianggap paling efektif saat ini dalam rangka menginternalisasikan nilai-nilai luhur dalam pembentukan karakter pada peserta didik. Evalusi hasil pendidikan karakter dilakukan tiap akhir semester untuk mengetahui sejauh mana peserta didik berkebutuhan khusus mampu menerima dan mengimplementasikan nilai-nilai yang terkandung dalam pendidikan karakter.AbstractMuhammadiyah Elementary School in Madiun City is the only inclusive school in Madiun. Inclusion schools are educational institutions with an education service system requiring children with special needs to study in the closest schools in ordinary classes with friends of their age. In this elementary school, students with special needs learn, play, and interact with ordinary students in general. The purpose of this study is to find out the character education communication plan for special needs students in Muhammadiyah Elementary School in Madiun using communication planning model of “?” (question mark flow). The research method used in this study was descriptive qualitative and research subjects involved were principals, teachers, and staff of the Muhammadiyah Elementary School in Madiun. Data collection techniques used observation, interviews, and documentation. Test the validity of the data used triangulation techniques. The result of this study states that the planning of character education communication for students with special needs at the Muhammadiyah Elementary School in Madiun is needed to achieve the expected goal of instilling it with special needs students regarding noble values as a provision for future social life. The message conveyed in character education is the main values introduced in character educat i on including religious values, honesty, tolerance, discipline, hard work, creative, independent, democrat i c, nationalistic spirit, love f or the country, respect for achievement, frien d ly, communic a tive, love peace, love to read , care for the environment, social care, a nd responsi b ility with the media or channe l s face to f ace. Media and communication channels used are face-to-face communication channels . Nowadays, this communication channel i s considered as the most effective way to i n ternalize the noble values in building students’ character . The validation of character education results is conducted at the end of each semester to determine to what extent students with special needs are able to accept and implement the values in character education.

Strategi Komunikasi Dakwah dalam Pembinaan Mental Narapidana Budi Ariyanto; M Firosyurahman; M Rizki K Mangkarto; Fauzi Nurul Barkah; Uwes Fatoni
Sahafa Journal of Islamic Communication Vol 1, No 2 (2019): SAHAFA Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

AbstrakBanyaknya residivis yang kembali melakukan kejahatan setelah keluar dari penjara menjadi masalah yang meresahkan masyarakat. Masalah ini merupakan pekerjaan rumah bagi lembaga pemasyarakatan dalam membina anak didiknya yaitu para Warga Binaan Pemasyarakatan (WBP) sehingga perlu diterapkan strategi komunikasi dakwah yang tepat dan kreatif. Tujuan penelitian ini untuk mengetahui strategi komunikasi dakwah yang dilakukan Lembaga Pemasyarakatan di kota Metro, serta faktor pendukung dan penghambat dalam kegiatan dakwah. Menggunakan metode kualitatif dengan pendekatan studi kasus ditemukan strategi komunikasi Lembaga Pemasyarakatan dalam pembinaan mental warga binaan pemasyarakatan menggunakan strategi tilawah melalui ceramah, strategi tazkiyah melalui dzikir bersama dan strategi ta’lim melalui halaqah jamaah di masjid At-Taubah. Temuan dalam penelitian ini adalah setelah strategi komunikasi dakwah tersebut diterapkan, warga binaan mengalami perubahan menjadi sadar dan bersikap lebih baik dari sebelumnya, juga timbul efek lanjutan yaitu berkurangnya residivis mantan warga binaan yang kembali masuk penjara.AbstractSome residivists ommit criminals after released from the jail have been obstacles for society. This problems are home works for prison management in educating them. it is necessary to apply appropriate and creative communication strategies with Islamic perspective. This study aims to find out the communication strategy of da’wah conducted by preachers in the mentoring of assisted citizens in class II prison A Metro city and several supporting and inhibiting factors in preaching. The method used in this study is qualitative with a case study approach. The da’wah communication strategy applied in class II prison A Metro city in the mentoring of correctional inmates is a reconnaissance strategy through preachers, tazkiyah strategies through collective dhikr and ta’lim strategies through the halaqah of At-Taubah mosque congregation. The results of the study can be concluded that, after the implementation of the da’wah communication strategy by the preachers who issued above to the inmates in prison, the spread of deviant circumstances became aware and better than before and presented a deterrent effect.

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Home Page

OAI Link

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Google Scholar

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Location Kab. ponorogo, Jawa timur INDONESIA

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Contact Name
-

Contact Email
-

Phone
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Journal Mail Official
-

Editorial Address
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Location
Kab. ponorogo,

Jawa timur

INDONESIA