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Expose: Jurnal Ilmu Komunikasi

EXPOSE
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Published by President University

ISSN : 26210304 EISSN : 26208105 DOI : -

Core Subject : Humanities, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Expose: Jurnal Ilmu Komunikasi is a biannual peer-reviewed journal published by Communication Studies, School of Humanities, President University; that has a broad scope related (but not limited) to interpersonal to mass communication issues, public relations, social media and cultural studies.

Arjuna Subject : -

Articles 7 Documents

Search results for , issue "Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi" : 7 Documents clear

PENGARUH PROGRAM CSR “KUTA BEACH SEA TURTLE CONSERVATION” TERHADAP BRAND IMAGE PERUSAHAAN Ratih Kurnia Hidayati; Hendra Wijayanto
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Abstract. This study aims to analyze the influence of corporate social responsibility (CSR), on the brand image of PT Coca Cola Amatil Indonesia Tbk. This type of research is quantitative research. The population in this study is the community around the conservation of turtles who know and follow the CSR program conducted by PT Coca Cola Amatil Indonesia Tbk. Sampling based on non-probability sampling method with purposive sampling technique with the number of 99 respondents. Data analysis used is simple regression and hypothesis test by using F test and t test. The results of this study indicate that the Corporate Social Responsibility (CSR) program has a significant impact 41,6% on the brand image of PT Coca Cola Amatil Indonesia Tbk.Keywords: Corporate Social Responsibility, Brand Image, Kuta Beach Sea Turtle Conservation

STRATEGI KOMUNIKASI PEMASARAN DIGITAL SITUS PEMBANDING HARGA TELUNJUK.COM Nursatyo Nursatyo; Dini Rosliani
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Abstract. The development of E-commerce in Indonesia has made the actors of digital industry create a price comparison site to help prospectice customers to make decisions in making a purchase. The existence of this price comparison business requires a marketing communication stratey than does not only make effort to draw the interest of the Internet users to visit to the site, but also on how to draw the attention of the online sellers and for them to cooperate. This article presents a digital marketing communication strategy of one of the price comparing websites in Indonesia, telunjuk.com, to increase their traffic. The research method used is the descriptive qualitative research method. Data were collected by interviewing key personnels at telunjuk.com i.e., Chief Marketing Officer as the the key informant and Digital Marketing Specialist as informant 1, and Content Specialist as informant 2. Besides that, the authors performed observations on the other price comparison sites and E-commerce sites through the internet media. The authors also performed a thorough rebiew of relevan print media. The result shows that the digital marketing communication strategy implemented by telunjuk.com in improving traffic is done through adding display advertising, SEM and SEO search engine optimization, and community platforms. Keywords: Digital Marketing Communication, Price comparison Sites

ANALISIS KEGIATAN CUSTOMER RELATIONSHIP MANAGEMENT MELALUI MEMBERSHIP CARD UNTUK MENINGKATKAN LOYALITAS KONSUMEN: STUDI KASUS PADA SOGO PREMIER CARD Wibowo Soedjono; Frendy Limantoro
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Abstract. Competition in various industries in Indonesia is getting tighter. Various companies are competing to be at the forefront of the minds of consumers. Strategy for strategy is implemented, one of them is Customer Relationship Management (CRM) strategy conducted by PT. Panen Lestari Internusa by launching Sogo Premier Card as a form of membership card for its customers. This research is a research with a qualitative approach that analyzes how CRM strategies are implemented by PT. Panen Lestari Internusa. The interview technique used was a semi-structured interview with two internal speakers from PT. Panen Lestari Internusa and four external informant whom are SPC members and two marketing communication expertise. Data analysis techniques in this study used coding techniques with reliability checking techniques using source triangulation. The results showed that the use of Sogo Premier Card as a form of CRM was considered to help increase the loyalty of Sogo Department Store consumers with three important elements such as reward based bonds, selection and interaction.Keywords: customer relation management, consumer loyalty, membership card

CULTURE IN GLOCALIZATION PROCESS: A STUDY OF INDONESIAN NEWSPAPERS Fikry Zahria Emeraldien
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Abstract - The present study examines the construction of global to the local content in Indonesian newspapers after New Order Era, Indonesia former President Suharto’s regime that was ended in 1998. In the so-called Reform Era, Indonesia entered a new phase of democratization which brings democracy towards newspapers and other media. Compared to the New Order Era, Indonesian newspapers currently have more variation in term of content, especially for entertainment. After employing a content analysis, Indonesian newspapers, which are Kompas and Jawa Pos, through their cross-cultural news in the entertainment section, are proved become more open to the other cultures. They have transformed from dominantly homogeneous -in 2004- to hybrid -in 2014- within glocalization, a perspective that can see micro-sociological phenomenon. This notion proves that glocalization does proceed, rather than keep constant, depending on the different cultural systems and structures, as well as the degree of local perception of glocalization.Keywords: Glocalization, globalization, pop culture, Indonesia Reform Era, crossculture

WHATSAPP (WA) DAN KONSEP JARAK SOSIAL BARU DI MASYARAKAT Afina Amna
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Abstract. Whatsapp (WA) as a new social media changes people's communication in cyberspace. Communication that initially can only be done in the real world, develops with the existence of cyberspace that makes communication can be done without having to meet, and can be done quickly and can be felt as if real. For this reason, this study aims to find out how public communication is before there is WA and after there is WA? Does WA change the concept of social distance for society? This research is important to do so that we know how WA as an active and massive communication media used by the community can change the concept of new social distance in society. The method used is qualitative data collection through interviews with several WA users. This interview was conducted by random sampling method with the selection of informants randomly. The theory used in this study is the theory of social distance. This study found that WA changed communication in cyberspace and WA also changed the concept of new social distance because after massive WA groups were used, people were free to disseminate information and had the right to comment without fear of social distance in the real world. People can also more easily realize their sympathies because groups in WA make it easier for them to carry out information and coordination to be able to carry out activities that show sympathy for others.Keywords: Communication, Whatsapp, Social Distance

SEMIOTIKA KEHIDUPAN MASYARAKAT MODERN DALAM VIDEO CHAINED TO THE RHYTHM Renny Candradewi Puspitarini
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Abstract. The articles argues that the post-modern life in current state can be explored some more by studying what songs are played within the years. In 2017, Katy Perry’s Chained to The Rhythm becomes hit record-breaking not only for its lyrics and video but also for its intriguing feature since meanings never just textual. They are also sociopolitical and it is upon this dimension semiology prevails. The writing employs method of semiotic with semiotic analysis that can help understand what norms are being deviated from, to what extent, and possibly, to what effect. Combined with literature study, the article finds visual metaphor exist predominantly side by side with the lyrics during the video played in the background to insert and superimpose objects in one syntagma into another. Both lyrics and video played in Katy Perry’s Chained to the Ryhthm is completed by a unit from the paradigm of the post-modern life characteristics.Keywords: Media Ecology Theory, Semiotic Analysis, Social message, communication from video, Post-modern

STRATEGI KOMUNIKASI HUMAS POLDA POLDA D. I. YOGYAKARTA MELALUI SKILL DIGITAL SAVVY DI ERA DISRUPTIF Rahmat Hidayat Asri
Expose: Jurnal Ilmu Komunikasi Vol 1, No 2 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Abstract. The objectives of this research are: (1) to know the communication strategy of the Yogyakarta Police Public Relations through digital savvy skill in the disruptive era, (2) to know digital channel used in the communication strategy of the Yogyakarta Police Public Relations through digital savvy skill in the disruptive era, (3) to identify the advantages and disadvantages of the communication strategy of the Yogyakarta Police Public Relations through digital savvy skill in the disruptive era. This research is a descriptive research with qualitative technique approach. Informant as the source of data in this research is The Head of Monitoring Affairs. The methods of data collection using interview, observation, and documentation. The technique of data validity is determined using triangulations technique. Technical analysis of data using interactive models by Miles and Huberman. The result of this research shows that the communication strategy of the Yogyakarta Police Public Relations through digital savvy skill in the disruptive era are: management of internal communication through WhatsApp so that communication pattern more effective and efficient, digital media management training with material focused on digital savvy skill, management of digital channels that are active as channels of communication to the public, the community can communicate directly through social media, staff have more specific capabilities. Digital channels used are facebook, twitter, instagram, youtube channel. The advantages of the communication channel the Yogyakarta Police Public Relations become more effective and efficient. Presentation of information through digital channels more organized, interesting, easy to connect and obtain information, as well as existing staff in accordance with their fields. The drawback is the lack of staff and no multimedia sub-sector that has a focus on digital savvy.Keywords: communication strategy, public relations, digital savvy, disruptive era.

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Mohammad Shihab

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Kota bekasi,

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Contact Name Mohammad Shihab

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Journal Mail Official shihab@president.ac.id

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Location Kota bekasi, Jawa barat INDONESIA

Abstract

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Contact Name
Mohammad Shihab

Contact Email
Mohammad Shihab

Phone
-

Journal Mail Official
shihab@president.ac.id

Editorial Address
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Location
Kota bekasi,

Jawa barat

INDONESIA