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JRB-Jurnal Riset Bisnis
Published by Universitas Pancasila
ISSN : 25810863     EISSN : 2598005X     DOI : https://doi.org/10.35592/jrb.v3i1
Core Subject : Economy,
Economics, Econometrics & Finance
JRB-Jurnal Riset Bisnis diterbitkan oleh Fakultas Ekonomi Dan Bisnis, Universitas Pancasila sejak tahun 2017, merupakan Jurnal Manajemen dan Akuntansi yang menyajikan artikel hasil penelitian (empiris) serta isu manajemen dan akuntansi terkini (konseptual) yang mencakup Keuangan, Pemasaran, SDM, Operasional, Biaya, Manajemen, Sektor publik, Investasi, Internasional, Auditing dan Perpajakan. Setiap naskah yang dikirimkan ke Jurnal Riset Bisnis akan ditelaah oleh Mitra Bestari dan Dewan Editor yang relevan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 6 No 2 (2023): April" : 9 Documents clear
STRATEGI PENINGKATAN RATA-RATA LAMA SEKOLAH MELALUI ALOKASI ANGGARAN BIDANG PENDIDIKAN DI KABUPATEN BOGOR Erik Harninta Putra; A. Faroby Falatehan; Harianto Harianto
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4099

Abstract

Human development emphasizes on enlarging people’s choices and improving their well-being. Education is a key to meet the goals of human development. It could be seen through Mean Years Schooling (MYS) as an indicator indicating education achievement of community. Bogor regency has a potential human resource dominated by productive age. However, their Mean Years Schooling is still under the Mean Years Schooling achievement of West Java Province and national level. The purpose of this research was to formulate a strategy in improving Mean Years Schooling in Bogor regency. This study used SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) as analisis methods. There were seven alternative strategies formulated by SWOT analysis that then were prioritized using QSPM in order to obtain a priority strategy. It was finally determined that implementing a productive budget allocation on education development was the priority strategy for increasing Mean Years Schooling in Bogor Regency. Keywords: MYS, education development, SWOT, QSPM
STRATEGI PENGEMBANGAN PARIWISATA KOTA CILEGON: PELUANG & TANTANGAN Aulia Keiko Hubbansyah; Gunawan Baharuddin; Mira Munira
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4110

Abstract

Tujuan dari penelitian ini adalah memetakan potensi wisata dari beberapa alternatif destinasi wisata di Kota Cilegon, dengan mengidentifikasi masalah utama yang menghambat pengembangan destinasi pariwisata dan merumuskan strategi pengembangan destinasi wisata di Kota Cilegon. Penelitian ini menggunakan metode kualitatif dengan pendekatan eksploratif dengan dua pendekatan. Pertama, identifikasi masalah dan solusi pemberdayaan masyarakat, khususnya di daerah yang menjadi lokasi penelitian. Kedua, analisis SWOT. Hasil observasi menilai bahwa Bukit Teletubbies memiliki nilai komersial yang lebih tinggi dibandingkan Gua Jepang dan Makam Syekh Djamaluddin. Dari puncak Bukit dapat dilihat pemandangan Selat Sunda dan pesisir laut yang indah. Selain itu, banyak aktivitas wisata yang mungkin dilakukan, mulai dari hiking, camping, hingga melihat sunset. Berdasarkan pendekatan MAAMS diidentifikasi beberapa faktor permukaan yang membuat belum optimalnya Bukit Teletubbies sebagai destinasi wisata di kota Cilegon. Munculnya faktor-faktor ini dikarenakan belum adanya program pendampingan dan pemberdayaan warga, keterbatasan modal pemilik lahan, wilayah menuju lokasi yang dipadati oleh pemukiman warga, serta kurangnya literasi SDM pengelola objek wisata atas berbagai aspek manajerial dan teknologi. Akar dari permasalahan ini, berdasarkan analisis MAAMS, adalah kurangnya alokasi anggaran pemerintah daerah untuk pemberdayaan sektor pariwisata.
FACTORS INFLUENCING PARENT’S INTENTION TO BUY EARLY CHILDHOOD EDUCATIONAL TOYS Achelia Setiani; Indra Cipta Guna Setia Permana; Kezia Dara Euodia; Nuraini Nuraini; Priska Paramita Pradipta; Istijanto Istijanto
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4233

Abstract

This study aims to examine the factors that influence the parents’ intention to buy early childhood educational toys for their children by extending the theory of planned behavior as a base of explanation. The research method was a survey using online questionnaires with convenience sampling to 262 parents who have 0-6 years old children living in Indonesia. The analysis methods were descriptive statistics, exploratory factor analysis, and multiple regression. The results show that the most significant factor influencing the parent’s intention to buy is the perceived behavioral control, followed by attitude, subjective norms, perceived value for money, and perceived product quality. However, perceived product risk does not significantly affect the intention to buy early childhood educational toys. The findings of this research contribute to the literatures on the parents’ purchase behavior by extending the theory of planned behavior. In addition, this study also helps marketers, producers, and distributors of early childhood educational toys to define a better strategy in approaching parents to buy the products for their children. Additionally, toy designers or educators can use the result to consider the designs that satisfy parents as decision-makers. This study was limited to Indonesian parents, so the result cannot be generalized for a wider market. Thus, future research can capture more diverse categories, additional variables, and social groups.
ALUMNI PERCEPTIONS ON AQUASCAPE ENTERPRISE TRAINING IN CIREBON A Faroby Falatehan; Yusman Syaukat; Rizal Bahtiar
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4367

Abstract

The implementation of the Aquascape training is one of the activities of the IPB University's Dosen Pulang Kampung Program. This activity aims to enable ornamental fish cultivators to increase income through business diversification, namely making aquascapes. In order to know the impact of this activity, it is necessary to analyze the perceptions of the training alumni after the training activities took place. Based on the results of the Likert analysis, the training alumni highly agreed with this activity. The alumni stated that with this activity they would be able to increase their skills in making Aquascape, networks and income. The alumni of the training expected that the training will be held again with a longer time and more participants.
MINAT MENJADI ECOPRENUENUER PADA REMAJA PENGELOLA GARDEN TARUNA TANI KECAMATAN KALISARI, JAKARTA TIMUR Laili Savitri Noor; Bayu Retno; Lies Putriana
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4420

Abstract

Abstrak Minat menjadi ecopreuneur merupakan hal yang harus diapresiasi, apalagi masih dalam kategori usia remaja, di mana banyak faktor yang dapat mempengaruhi dari sisi internal diri maupun dan faktor ekternal sehingga berpengaruh pada perilaku dan keputusannya.Tujuan dari penelitian ini adalah untuk mengetahui peran Persepsi dan Interaksi Sosial Masyarakat dengan Motivasi sebagai variabel mediasi terhadap Minat menjadi Ecopreuneur. Teknik analisis data secara deskriptif kuantitatif menggunakan SPSS. Hasil penelitian terhadap 40 orang pengurus menghasilkan Persepsi berpengaruh dan signifikan terhadap Motivasi, Persepsi berpengaruh dan signifikan terhadap Minat Menjadi Ecopreneur, Interaksi Sosial berpengaruh dan signifikan terhadap Motivasi, Interaksi Sosial tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur, Motivasi tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur. Persepsi terhadap Minat Menjadi Ecopreneur bagi para pengurus karang taruna lebih besar berdasarkan persepsi mereka sendiri dari pada melalui dorongan motivasinya dan kemampuan berinteraksi dengan masyarakat merupakan dorongan yang lebih besar dari pada melalui motivasi bagi pengurus karang taruna untuk berminat menjadi Ecopreneur. Keywords : Persepsi, Interaksi Sosial Masyarakat, Motivasi dan Minat menjadi Ecopreuneur Abstract Interest of becoming an ecopreneur is something that must be appreciated, especially still in the adolescent age category, where there are many factors that can influence both internal and external factors that affect their behavior and decisions. The purpose of this study was to determine the role of Community Social Perception and Interaction with Motivation as an intermediate variable on the interest of becoming an Ecopreneur. The data analysis technique was descriptive quantitative using SPSS. The results of the study of 40 administrators resulted in influential and significant perceptions of motivation, influential and significant perceptions of interest becoming an ecopreneur, social interaction and significant influence on motivation, social interaction had no and significant effect on interest of being an ecopreneur, motivation had no effect and no significant effect on motivation. Interest of becoming an Ecopreneur, Perception of Interest in becoming an Ecopreneur for youth organizations is greater based on their own perceptions than through their motivational impulses and the ability to interact with the community is a greater impetus than through motivation for youth organizations to be interested in becoming an Ecopreneur. Keywords: Perception, Community Social Interaction, Motivation and Interest of becoming an Ecopreneur
ANALISA PENGGUNAAN MEDIA DIGITAL DENGAN METODE ONE STOP SERVICE DALAM PROGRAM PENDAFTARAN MAHASISWA BARU PADA MINAT GENERASI-Z Arihta Tarigan; Edward Sutanto
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4535

Abstract

ABSTRACT According to the data from the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia in 2020, the number of private universities in Indonesia has decreased by 1.73% from the number of private universities in 2019. This proves that universities are also impacted by the effects of the COVID-19 pandemic, which resulted in a reduction in the number of private universities in Indonesia. Even though the number of private universities has decreased, the Central Statistics Agency (BPS) notes that the number of students in Indonesia is 8,956,184 in 2021, which has increased by 4.1% compared to the previous year. During the COVID-19 pandemic, universities were required to develop and implement methods with an online system for new student registration activities. The characteristics of Generation Z, who are able to quickly adapt to technological change, present an opportunity for universities to develop technology that makes the process of enrolling new students easier for Generation Z. ABSTRAK Dari data Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia pada tahun 2020, jumlah perguruan tinggi swasta yang ada di Indonesia mengalami penurunan sebanyak 1.73% dari jumlah perguruan tinggi swasta pada tahun 2019. Hal tersebut membuktikan bahwa perguruan tinggi juga berdampak efek pandemi Covid-19 yang mengakibatkan berkurangnya jumlah perguruan tinggi swasta yang ada di Indonesia. Walaupun jumlah perguruan tinggi swasta mengalami penurunan, Badan Pusat Statistik (BPS) mencatat, jumlah mahasiswa di Indonesia sebanyak 8.956.184 orang pada tahun 2021 dimana hal tersebut mengalami kenaikan sebanyak 4.1% dibandingkan tahun sebelumnya. Pada masa pandemi Covid-19, perguruan tinggi dituntut mengembangkan dan menerapkan metode dengan sistem daring dalam kegiatan pendaftaran mahasiswa baru. Ditambah karakteristik dari Generasi Z yang mampu beradaptasi terhadap perubahan teknologi dengan cepat, hal ini menjadi kesempatan perguruan tinggi untuk mengembangkan teknologi yang memudahkan Generasi Z dalam proses pendaftaran mahasiswa baru. Kata Kunci : Internet, Website, Gen Z, Teknologi Finansial, Teknologi CloudComputing
PEMILIHAN SUPPLIER MINUMAN BOBA MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) PADA KAFE TITIK SEDUH DI KABUPATEN NIAS BARAT Estomini Daeli; Imelda Junita
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4582

Abstract

Setiap perusahaan perlu membuat keputusan pemilihan supplier yang tepat karena dapat berdampak pada produktivitas, kelancaran operasional perusahaan, serta perolehan keuntungan bagi perusahaan. Penelitian ini merupakan penelitian deskriptif yang bertujuan untuk mendeskripsikan pemilihan supplier minuman boba yang tepat pada Kafe Titik Seduh di Kabupaten Nias Barat dengan mengunakan metode Analitycal Hierarchy Process (AHP). Analisis terhadap pemilihan supplier minuman boba terbaik ini dilakukan secara hirarkis dengan melakukan penilaian perbandingan berpasangan antara kriteria pertimbangan yang terdiri dari harga, kualitas, layanan, ketersediaan bahan dan jarak, dilanjutkan dengan penilaian perbandingan berpasangan antar alternatif supplier. Pengukuran konsistensi yang dilakukan terhadap hasil penilaian perbandingan berpasangan pada kriteria, sub-kriteria dan supplier oleh 5 responden pengambilan keputusan menunjukan bahwa penilaian telah dilakukan secara konsisten. Berdasarkan perbandingan berpasangan antara kriteria yang dilakukan dalam pemilihan supplier tersebut, kriteria kualitas menjadi kriteria yang dianggap paling penting dan kriteria jarak yang paling tidak penting. Sedangkan berdasarkan analisis secara keseluruhan atas penilaian antara alternatif supplier dengan mempertimbangkan seluruh kriteria serta sub-kriteria yang ada, maka Toko Comel menjadi supplier terbaik dibandingkan Toko Oji dan Toko Depot Kuliner. Kata Kunci: Analytical Hierarchy Process (AHP), pemilihan supplier, perbandingan berpasangan, produktivitas, kelancaran operasional, keuntungan
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN APOTEK DI KECAMATAN SERANG Muhammad Rizal Syifauddin; Iha Haryani Hatta; Prih Sarnianto
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4640

Abstract

Pharmacies continue to grow and make business competition between pharmacies increase and reduce drug prescriptions, that require pharmacies to optimize marketing mix strategies that are useful in building customer loyalty. The main purpose of this study is to determine the influence of marketing mix variables on purchasing decisions and its impact on customer loyalty of Apotek in serang district. In this quantitative study, primary data was collected through interviews using a structured questionnaire that has been validated. The data of the research was collected using a random sample of 200 respondents of Pharmacy customers from 3 pharmacies in Serang District. Data analysis using the Structural Equation Modeling software AMOS 23. The results showed that products that are varied, complete and always available have an influence on purchasing decisions and customer loyalty. Low prices have an influence on purchasing decisions and customer loyalty. Location has no effect on purchasing decisions or customer loyalty because Serang District is a densely populated area and the proximity of pharmacies makes location selection not a customer's consideration. Promotion has no effect on purchasing decisions or customer loyalty because promotional activities are carried out only through word of mouth, pharmacies should preferably carry out digital promotions through advertising or television media. People influence purchasing decisions and customer loyalty because pharmacists can explain drugs in detail and behave friendly. The process influences purchasing decisions but does not affect customer loyalty because customers prefer the service process to be fast and easy. Physical evidence has no effect on purchasing decisions or customer loyalty because complete facilities are not a major consideration and the goal is to buy drugs. And the purchasing decisions positive and significant impact on customer loyalty.
ANALISIS KEBIJAKAN OPERASIONAL PROSEDUR REKRUTMEN DAN PELATIHAN TENAGA PEMASARAN PADA PRODUK AGRI PADA PT. ASURANSI JASA INDONESIA Rudolf Lumban Batu; Nugroho B. Sukamdani; Maya Dewi Diyah Maharani
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4675

Abstract

Abstrak Judul dalam penelitian ini adalah Kebijakan Operasional Prosedur Rekrutmen Dan Pelatihan Tenaga Pemasar Produk Agri Pada PT. Asuransi Jasa Indonesia, maksud penelitian ini adalah untuk pengembangan komponen-komponen kunci mutu prosedur rekrutmen dan pelatihan tenaga pemasar produk agri di PT. Asuransi Jasa indonesia yang dilihat dari segi evaluasi prosedur rekrutmen dan pelatihan serta tujuan penelitian ini adalah (1) Untuk menganalisis komponen penting dan dibutuhkan dalam pengembangan SOP dan (2) Untuk merumuskan pengembangan dalam prosedur rekrutmen dan pelatihan tenaga pemasar produk agri di Perusahaan PT. Asuransi Jasa Indonesia. Metode penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif. Sampel populasi yang digunakan dalam penelitian ini berjumlah 5 orang dan untuk analisis data menggunakan ISM. Hasil penelitian ini adalah (1) Strategi ini dibuat berdasarkan jalan pikiran perusahaan, yaitu dengan memanfaatkan peluang sebesar-besarnya. Strategi SO yang dilakukan adalah mempertahankan dan meningkatkan sistem rekrutmen dan pelatihan yang dilakukan oleh PT. Asuransi Jasa Indonesia dan meningkatkan mutu kerja karyawan yang sudah ada serta meningkatkan efisiensi dalam merekrut calon karyawan (2) faktor-faktor Kebutuhan Sumberdaya Manusia sektor 1 (Autonomous) memiliki 1 faktor, (3) faktor-faktor Kendala Utama Dimana sektor 1 (Autonomous) memiliki 2 faktor dan (4) faktor-faktor Perubahan yang dimungkinkan Dimana sektor 1 (Autonomous) memiliki 1 faktor. Kesimpulan dalam penelitian ini yaitu Mempertahankan kedua prosedur eksternal dan internal karena kedua model rekrutmen dan pelatihan yang dipilih dalam rekrutmen dan pelatihan sangat penting untuk menjaring banyak atau sedikitnya calon karyawan yang dibuthkan oleh perusahaan. Kata Kunci: Prosedur Rekrutmen, Pelatihan Tenaga Pemasar, Kebutuhan Sumberdaya Manusia, Kendala Utama dan faktor-faktor Perubahan. Abstract The title of this research is the Operational Policy on Recruitment Procedures and Training for Agri Product Marketers at PT. Asuransi Jasa Indonesia, the purpose of this research is to develop key quality components of recruitment procedures and training of agri product marketers at PT. Asuransi Jasa Indonesia which is seen from the evaluation of recruitment and training procedures and the objectives of this research are (1) To analyze the important and required components in the development of SOPs and (2) To formulate developments in the recruitment and training procedures for agri product marketers at PT. Indonesian Service Insurance. The research method used is descriptive research with a qualitative approach. The population sample used in this study amounted to 5 people and for data analysis using ISM. The results of this study are (1) This strategy is made based on the company's way of thinking, namely by taking full advantage of opportunities. The SO strategy carried out is to maintain and improve the recruitment and training system carried out by PT. Asuransi Jasa Indonesia and improving the quality of work of existing employees as well as increasing efficiency in recruiting prospective employees (2) the factors for human resource needs sector 1 (Autonomous) has 1 factor, (3) the main constraint factors where sector 1 (autonomous) has 2 factors and (4) factors Possible changes Where sector 1 (Autonomous) has 1 factor. The conclusion in this study is to maintain both external and internal procedures because both recruitment and training models selected in recruitment and training are very important to attract many or at least prospective employees needed by the company. Keywords: Recruitment Procedure, Training of Marketers, Human Resource Needs, Main Constraints and Factors of Change.

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