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Prosiding Working Papers Series In Management
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 40 Documents
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ANALISIS PENGARUH PELAKSANAAN CSR TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI MEDIASI William Gultom; Yunia Panjaitan
Prosiding Working Papers Series In Management Vol 9 (2017)
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Abstract

Public demands for companies to conduct CSR has increased, but many companies have not done CSR activities, for they still consider CSR as an expense. A new concept says that CSR can be a potential investment to increase the value of the company. The purpose of this study is to determine the effect of CSR implementation on firm value with profitability as a mediation variable. The research method used in this study is path analysis method and simple linear regression analysis method, using SPSS version 23.0. The total sample used is 46 companies. The results of this study prove that the implementation of CSR through Profitability do not have influence to the Company Value. Keywords: Corporate Social Responsibility, Profitability, Company Value
PENGARUH KOMITMEN ORGANISASIONAL TERHADAP KEPUASAN KERJA KARYAWAN CV KARYA TARUNA TEKNIK Riyanti Teresa; Benedicta Evienia P
Prosiding Working Papers Series In Management Vol 9 (2017)
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Abstract

This research was conducted to find out whether organizational commitment variables such as: affective commitment, continuance commitment, and normative commitment have significant influence either partially or simultaneously to the job satisfaction of employees of the CV Karya Taruna Teknik. Data collection method using primary data and secondary data method. Primary data were collected, which is distributing questionnaires to 50 permanent employees of CV Karya Taruna Teknik. While the secondary data required obtained from web and internet. The research analysis was done by using multiple linear regression analysis. Data procrssing research using SPSS 23 for Windows. The result of hypothesis test shows that the affective commitment not have a significant influence on job satisfaction partially but affective commitment, continuance commitment, and normative commitment have a significant influence on job satisfaction simultaneously . Continuance commitment is found as the factor that has the most powerful influence on job satisfaction.Keywords: Employee Satisfaction, Organizational Commitment
PENGARUH SPORT SPONSORSHIP TERHADAP REPURCHASE INTENTION Jonatan Jonatan; Theresia Dwinita Laksmidewi
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
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Abstract

Sports are a very interesting activity to be sponsored for companies that have a target market in that field. The company participated directly with Indonesian futsal league event that attracted the fans of futsal by cooperating through sponsorship of big futsal team in Indonesia. This study examined the effect of Sport Sponsorship on Repurchase Intention of Futsal Product SPECS. The research method used survey on a sample of 150 respondents of Futsal player. Hypothesis testing using multiple regression. Result showed that personal liking for the event and attitude to the sponsor have effect on repurchase intention. Whereas perceived status of event, sponsor event fit, sincerity of sponsor and ubiquity of sponsor had no effect on repurchase intention.Keyword: Sport Sponsorship, Repurchase Intention
HUBUNGAN JOB INVOLVEMENT, ORGANIZATIONAL COMMITMENT, PROFESSIONAL COMMITMENT DAN TEAM COMMITMENT: PERBANDINGAN GENERASI X DAN GENERASI Y DI FIFGROUP Glen Samuel; Theresia Dwinita Laksmidewi
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
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Abstract

The purpose of this study is to determine whether there is a difference between Generation X and Generation Y in terms of Job Involvement, Organizational Commitment, Professional Commitment and Team Commitment. In addition, this study also looks at the relationship between Job Engagement, Organizational Commitment, Professional Commitment and Team Commitment.Sampling method in this research is convenience sampling. The research was conducted at the FIFGROUP. By using a sample of 91 respondents consisting of 42 respondents X generation and 49 respondents Y generation. Data analysis method using SPSS 22 with One Way ANOVA analysis. Based on the findings generated from this study there is a difference between Generation X and Generation Y, where Y generation has a higher Commitment, Commitment, Commitment Commitment and Team Commitment level than X generation, and other findings found no relationship between work involvement variables to affective commitment variables, continuous commitment, normative commitment, professional commitment and team commitment Keywords: Generation X, Generation Y, Job Involvement, Organizational Commitment, Professional Commitment, Team Commitment.
RENCANA BISNIS CC FLORIST & DECORATION Clara Cornelia; Petrus Pius Salamin
Prosiding Working Papers Series In Management Vol 9 (2017)
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Abstract

CC Florist & Decoration is a business engaged in the creative fashion industry. CC Florist & Decoration business providing fresh flower with flower arrangement as per customer's request and wish. CC Florist & Decoration has the vision to be a leading florist producer with excellence in material quality, state of the art, luxury and splendor of floral decoration making it an unforgettable experience for CC Florist & Decoration customers. CC Florist & Decoration has the mission to be flower arranging in accordance with the wishes of consumers, ensure freshness of the flowers are maintained until the hands of consumers, and speed responds in ordering process and delivery of flower arrangement. The market opportunity of CC Florist & Decoration is that the first year's sales interest is estimated at Rp676.734.000,00 and will increase to Rp2.451.184.687,00 in 2022, with sales growth rates ranging from 20% to 40% by 2022. CC Florist & Decoration Market Strategy is Major market targets; Event Organizer, Wedding Organizer, and Jakarta people who need interest in various events and daily in DKI Jakarta area, Product strategy; provides fresh flowers of good quality and has a variety of products that consumers can choose from, Price strategy; determining the selling price based on Penetration Price, Promotional strategies; advertising, brochures, social media marketing, edorsement, and sales promotion, Distribution channels; through online ojek application as well as courier CC Florist & Decoration. CC Florist & Decoration Financial Target is The need for investment funds and working capital amounted to Rp112.400.000,00. With a profit rate of Rp41,007,910.00 in 2018 and increased to Rp297.411.586,00 in 2022 with a growth rate of between 20% to 40% every year. Keywords: CC Florist & Decoration
RENCANA PENGEMBANGAN BISNIS PT WISMAN TUR CABANG GUNTUR MELALUI KONSEP PRIVATE TOUR Vallerie Monica; Erwin Suryadi
Prosiding Working Papers Series In Management Vol 9 (2017)
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Abstract

PT Wisman Tur at Guntur is a travel agency that has been established since 2008 at jln Guntur no 43, Jakarta Selatan. PT Wisman Tur sells a variety of flight tickets, hotel vouchers, tourist attractions tickets, and services to make an important tourist documents such as visas, passport, etc. After doing research with questionnaire and interview method, it is known that business Mr Yanto facing problem, that is not achieved sales target. In solving the problem, he proposed a concept of private tour business development to overcome the shortcomings of the problems that occurred. Development is done by making travel packages in private where travel plans, hotels tailored to the budget and consumer desires. With this development, PT Wisman Tour Branch OfGuntur can generate sales increase of Rp 2,119,879,723 at the end of 2017 with the capital of the owner of Rp 350,000,000.Keywords: Travel Agency, Private Tour
ANALISIS TINGKAT KESEHATAN BANK MENGGUNAKAN METODE RGEC (RISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNINGS, CAPITAL) TERHADAP KINERJA PERBANKAN (ROA) PADA PERUSAHAAN PERBANKAN PERIODE 2015-2016 Sheilla Sheilla; Christiana Fara Dharmastuti
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
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Abstract

The bank must have good health and improve its performance in order to gain the trust of the community. The rating of bank soundness is regulated by Bank Indonesia called RGEC method (Risk Profile, Good Corporate Governance, Earnings, Capital). Therefore, this study aims to analyze bank soundness with RGEC method using NPL, GCG, OER, CAR, and bank book category as a moderating variable to banking performance (ROA). This research uses quantitative approach with multiple regression analysis method. The data used are secondary data from 66 banks operating in Indonesia during the period 2015-2016. Analysis of panel data using SPSS. The result is that all independent variables have no significant effect on ROA except OER variable and book category of bank does not moderate NPL, GCG and CAR relationship to ROA but moderate OER relationship to ROA.Keywords: Non Performing Loans, Good Corporate Governance, Operational Efficiency Ratio, Capital Adequacy Ratio, Return on Assets, RGEC, Bank soundness.
PENGARUH JANUARY EFFECT TERHADAP RETURN SAHAM, ABNORMAL RETURN DAN TRADING VOLUME ACTIVITY PADA SAHAM INDEKS LQ – 45 DI BURSA EFEK INDONESIA Dinda Mutiasari; V. Santi Paramita
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
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Abstract

January effect is one of the seasonal anomalies that can occur in the capital market. January effect is a condition where in January the average return of stock is higher than month other than January. The purpose of this study is to determine the condition of stock return, abnormal return, and trading volume activity between January and month other than January. Other objective is to know stock return, abnormal return and trading volume activity in January tends to be higher than month other than January (happened January effect). This research is conducted on LQ-45 index of stock group in Indonesia Stock Exchange (BEI) year 2013-2016. The object of research in this research is stock return, abnormal return, and trading volume activity. Sampling technique using purposive sampling method so that obtained 22 companies selected become sample research. Hypothesis testing is done by paired sample t-test. The results of this test indicate that stock return, abnormal return, and trading volume activity between January and month other than January there is no difference, it can be concluded January Effect phenomenon does not occur in Indonesia Stock Exchange in LQ-45 Index stock group Year 2013-2016 .Keywords: Seasonal anomaly, January effect, stock return, abnormal return, trading volume activity
STUDI MENGENAI EXPERIENTIAL MARKETING DAN PENGARUHNYA TERHADAP EXPERIENTIAL VALUE DAN CUSTOMER SATISFACTION PADA MAXX COFFEE Anthony Sadeli; Ari Setiyaningrum
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
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Abstract

This research aims to analyze the effect of experiential marketing dimensions namely sense perception, feel perception and think perception on experiential value as well as customer satisfaction of Maxx Coffee’s consumers. The sampling method that used in this research is non-probability sampling using the convenience sampling technique. 120 consumers of Maxx Coffee participated as the respondents. Multiple regression analysis with SPSS 23 software used in this research to analyze the data. This research indicated that sense perception have no significant effect on experiential value while feel perception and think perception have a significant effect on experiential value. This research also indicated that sense perception, feel perception and think perception have a significant effect on customer satisfaction.Keywords : sense perception, feel perception, think perception, experiential value, customer satisfaction
ANALISIS PENGARUH BRAND IMAGE TERHADAP RE-VISIT INTENTION RUMAH SAKIT PONDOK INDAH YANG DI MEDIASI OLEH SERVICE QUALITY Herwanda Aditya; Efendi Efendi
Prosiding Working Papers Series In Management Vol 9 (2017)
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Abstract

Pondok Indah Hospital is a hospital that provides many choices of patient needs in the form of emergency primary services, executive health, medical check up, out patient, in patient and diagnostic. And there is also a 24-hour prescription service with computerized services on pharmacy, an emergency guaranteeing the availability, quality and accuracy of the drug for patients. Pondok Indah Hospital was first established in Indonesia in 1986 in Pondok Indah. This study aims to determine the effect of brand image on re-visit intention at Rumah Pondok Indah Hospital can be mediated by Service Quality. Data were obtained by spreading 150 questionnaires to patients who visited Pondok Indah Hospital. The sampling technique used in this research is non random sampling. Results of data processing using SPSS 23 for windows with macro Hayes 2013. The results of this study indicate that there is influence of brand image to service quality, there is influence from service quality to loyalty re-visit intention, there influence of brand image to loyalty re-visit intention, and service quality mediate influence of brand image to loyalty re-visit intention.Keywords: Brand Image, Service Quality, Re-Visit Intention

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