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<![CDATA[Analysis of Marketing Strategy in Increasing Sales Volume in the Onion Cracker Industry (Case Study of UMKM XYZ) ]]>
<![CDATA[Syifa Safira Parameshwari]]>;
<![CDATA[Dene Herwanto]]>;
<![CDATA[Risma Fitriani]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6054.71-75
<![CDATA[A marketing strategy is a plan used by business actors in marketing a product so that the product can compete in an increasingly tight business world. UMKM XYZ is one of the business actors in the cracker industry in the city of Bekasi. UMKM XZY in the last year experienced a decline in sales levels. This was due to the lack of marketing strategies in marketing their products that could increase sales volume. This study aims to determine the marketing strategy to increase sales volume at UMKM XYZ. The marketing mix is one of the factors that can affect sales volume, the elements in the Marketing Mix are product, price, place, and promotion. This study uses qualitative research methods to examine more deeply the product, price, place, and promotion strategies in increasing the sales volume of UMKM XYZ. Data collection techniques using direct interviews and observation. This study concludes that the marketing strategy that UMKM XYZ in increasing sales volume can do is to innovate products, expand the target market, and increase promotional activities using social media.]]>
<![CDATA[Product Quality Control Using the Six Sigma method and Seven Tools in the PDL Shoe Industry ]]>
<![CDATA[Siti Fatimah]]>;
<![CDATA[Hana Catur Wahyuni]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6174.12-22
<![CDATA[CV Yunanda is one of the companies whose manufacturing process is in the form of shoes and sandals, CV Yunanda has one of PDL's main products in the field of leather footwear. The problem with this company is a production defect. Based on these problems, the purpose of this study is to determine the extent of the defects, determine the underlying causes of defective products, and make recommendations for improvement to reduce the number of defective products. This study uses seven tools and six sigma methods to identify the key factors that cause defective products and identify corrective actions to be taken based on the underlying factors. The results showed that there were 4 types of product defects, namely 13% overlapping skin defects and 11% flexed skin, 10% wrinkled skin, 7% scratched skin. The proposed solution is to control, inspect and perform maintenance on machines or equipment used in the production process, establish SOPs for each machine area, improve human resources through training and improvement of the work environment. Keywords Defect , Quality,]]>
<![CDATA[Scheduling The Production Process Using Genetic Algorithm Method In Optimization Improvement PT. Kemasan Ciptatama Sempurna ]]>
<![CDATA[Ahmad Fikri Ardianto]]>;
<![CDATA[Tedjo Sukmono]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6198.23-31
<![CDATA[PT. Kemasan Ciptatama Sempurna is a company engaged in manufacturing styrofoam . In the company concerned, the order system is still manual, where the order process only depends on the order order. This results in a less efficient scheduling system as evidenced by the ineffectiveness of the scheduling system when the number of orders from various consumers place orders simultaneously. The method used in this study uses a Genetic Algorithm approach , by choosing this method in this study it can improve problems in the company so that the scheduling system can run according to the wishes of consumers both in terms of scheduling time that has been agreed with consumers. The results of the research using the Genetic Algorithm method in production using genetic algorithms, the best time in scheduling production capacity is 2699 seconds, this is an increase in the efficiency of the production process as evidenced by the previous production activity process of 3600 seconds (corner production process), thus saving time by 901 seconds as well as the total time of the production process using a jobshop . can be reduced by selecting an alternative in the production jobshop using a genetic algorithm with a value of 0.023 seconds on the 11th chromosome.]]>
<![CDATA[The Usage of Monte Carlo Simulation to Predict The Sales of Sustainable Batik Products in Small Medium Enterprise ]]>
<![CDATA[Manik Ayu]]>;
<![CDATA[Surjo Hadi]]>;
<![CDATA[Muhammad Rizky Nafiuddin]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6315.65-70
<![CDATA[As an intangible cultural heritage, Indonesian Batik continues to develop and is increasingly in demand by domestic and foreign people. In the current era, the concept of making batik that is sustainable or more environmentally friendly has emerged, one of the efforts is in terms of coloring that uses natural dyes. This innovation produces softer batik colors aka soil colors, besides that the manufacturing process is longer than using chemical dyes, so the price is more expensive. With these changes, analyzing the development of sustainable batik sales is important to identify an increase in sales. This study aims to determine the prediction of sustainable batik sales with Monte Carlo simulations precisely and accurately. The data processed is batik production using natural dyes, then converted into probability distributions in the form of compulsive frequencies and then generated random numbers to obtain random numbers. After that, group the interval limit of the random number that has been obtained and continue with the simulation process so that it gets the simulation results and the percentage of accuracy using the Monte Carlo method. The results of the study on data processing from 2020 to 2021 have an accuracy of 90%. So this research is very appropriate for predicting sales for the next year.]]>
<![CDATA[Application of Linier Regression Method in Analysis of Farm Business Credit on The Welfare of Farmers in Kedung Lengkong Village, Dlangu Sub-District, Mojokerto District ]]>
<![CDATA[Heri Susanto]]>;
<![CDATA[Ramon Syahrial]]>;
<![CDATA[Adi Budiwan]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6429.1-6
<![CDATA[The role of the agricultural sector can be optimized if it is supported by an integrated sustainable system and capital support. In this study the problems to be discussed are 1) Capital is a problem faced by farmers, 2) Many farmers are able to increase crop yields if they have sufficient capital, 3) Without sufficient capital, farmers will not be able to increase the productivity of their crops. To overcome the problem of lack of capital, farmers borrow money from both formal and informal financial institutions, the purpose of this study is to determine the effect of the efficiency of agricultural credit distribution on the welfare of farmers in the agricultural sector. Agricultural credit plays a very important role in agricultural development: if production increases, farmers' income will also increase. In the research applying quantitative methods where the number of samples is 100 people. With a population of 187 people are farmers in Kedung Lengkong Village, Dlangu District, Mojokerto Regency. In the research the analysis applied is simple regression in order to determine the effect of credit performance on the welfare of farmers. The results of hypothesis testing that credit has a positive influence on happiness is worth the regression coefficient of 0.291. Farmers are helped by credit to buy fertilizers, seeds and others according to agribusiness needs so as to increase profits, as a source of welfare.]]>
<![CDATA[Application of the Single Moving Average, Weighted Moving Average and Exponential Smoothing Methods For Forecasting Demand At Boy Delivery ]]>
<![CDATA[Muhammad Asyrof Hidayatullah Alex]]>;
<![CDATA[Nur Rahmawati]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6442.32-37
<![CDATA[Boy Delivery is a delivery service in the city of Lamongan which has been operating for about 4 years. Boy Delivery has an average of 12,000 demand per month. However, the high demand was not accompanied by good demand management, Boy Delivery often piled up and even rejected a number of demand due to the unavailability of drivers at that time, this was due to an incorrect prediction of demand. Therefore this research was conducted to help forecast future demand using the Single Moving Average, Weighted Moving Average, and Exponential Smoothing methods. Of the three methods, the Single Exponential Smoothing method was obtained as the best method with the most accurate results with a smaller error of 5.481%.]]>
<![CDATA[Assessment of Motor Vehicle Repair Shop Service Quality Perception Using the SERVPERF Model and Lean Service ]]>
<![CDATA[Mega Cattleya PA Islami]]>;
<![CDATA[Rizqi Novita Sari]]>;
<![CDATA[Sinta Dewi]]>;
<![CDATA[Isna Nugraha]]>;
<![CDATA[Yekti Condro Winursito]]>;
<![CDATA[Hafid Syaifullah]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6455.7-11
<![CDATA[The benchmark for the success of a business or product is to measure the satisfaction of customers who have used or felt the goods or services. The customer's expectations of the function and emotional happiness factors that arise from the use of goods or services are entirely the responsibility of the producer. So that manufacturers need to focus on what attributes must be presented in a product or service to increase customer satisfaction. The decrease in customer interest in providing vehicle service at an automotive company in Sidoarjo is the problem studied in this study, to analyze the level of customer satisfaction and attributes that are priority improvements as recommendations for the company. Data generated from customers is processed and analyzed using the Service Performance (SERVPERF) and Lean Service methods. Based on the results of data processing, it can be concluded that the level of customer satisfaction with service quality is 82.3%, and three service attributes are classified as a top priority and two types of critical waste.]]>
<![CDATA[Influence of Safety Management Practices on Safety Performance with Safety Knowledge as Intervening Variable in Safety Representative ]]>
<![CDATA[Rina Sandora]]>;
<![CDATA[Dewi Kurniasih]]>;
<![CDATA[Gilang Armanda Putri]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6496.38-43
<![CDATA[Phosphoric acid production companies have a lot of potential hazards that can lead to work accidents. The preventive actions taken by the company is by establishing an SHE (Safety, Health and Environment) division and appointing a safety representative. Based on the results of the safety patrol record, it turns out that there are still a lot of unsafe actions and unsafe conditions that occur and the value of the frequency rate in 2021 is worth 0.23. This study aims to determine the influence of safety management practices on safety performance mediated by the safety knowledge on 40 safety representatives. The method used to analyze the relationship between variables is PLS-SEM (Partial Least Square – Structural Equation Modeling). The results showed that there was a positive and significant influence between safety management practices on safety performance with a p-value of 0.018. In addition, safety management practices also have a positive and significant impact on safety performance mediated by safety knowledge with a p-value of 0.004 and a VAF value of 49,59%. Recommendations that can be given are in the form of implementing safety training, installing safety signs in the workplace, updating and socializing standard operating procedures for work and implementing safety talk and safety briefing.]]>
<![CDATA[Business Model Design Based on Blue Ocean Strategy Based for Eco-Friendly Sativa Mouthwash ]]>
<![CDATA[Luzi Zafriana]]>;
<![CDATA[Prihono]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6497.44-57
<![CDATA[Sativa mouthwash based on 3% nigella sativa extract contains thymoquinone which can reduce the porphyromonas gingivalis bacteria that causes gingivitis and bad breath. Based on the inhibition zone test it can reduce the E faecalis bacteria that causes cavities. Oral hygiene and health have a broad impact on the condition of the immune system of all organs of the human body. Such a great opportunity for the development of the world of health, it is necessary to develop a business strategy for Sativa mouthwash products through the Business Model Canvas and its blue ocean strategy. Problems that often occur to consumers with a tropical climate in Indonesia are oral health problems and concerns about product safety for the health of other organs. This research method uses descriptive analysis with case studies on Sativa brand mouthwash products. The results of the SWOT analysis are in quadrant I (1.610928; 2.326923), indicating that there are still many strengths and opportunities for the development of the Sativa mouthwash product business. Progressive action is needed through the redesign of the Business Model Canvas, followed by the preparation of the Blue Ocean Strategic using a four-step framework, including no longer using unprofessional key partners, reducing waste in the production and distribution process, increasing value propositions, and creating a unique and attractive web for educating community about the importance of oral health and the importance of using mouthwash that is safe and eco-friendly.]]>
<![CDATA[Design For Longevity and Design For X: Concepts, Applications, and Perspectives ]]>
<![CDATA[Yunia Dwie Nurcahyanie]]>;
<![CDATA[Linda Dwi Rohmadiani]]>
<![CDATA[ Tibuana Vol 6 No 1 (2023): Tibuana ]]>
Publisher : <![CDATA[UNIPA PRESS ]]>
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DOI: 10.36456/tibuana.6.1.6596.58-64
<![CDATA[The scientific development of Design For X is very rapid. The definition of Design For X in question is Design for specific purposes. Starting from Design For Manufacture, Design For Sustainability developed into Design For Longevity. The goal of Design For Longevity is design to extend product lifetime.Design For Longevity is a concept where products with a short lifespan are strived for a longer life. As a new concept that develops in a fast-paced era and products shift with short trends, the DfL application is indispensable.This study used a bibliometric study approach using NVIVO analysis and combined with a descriptive qualitative study the relationship between Design For Longevity and Design For X.]]>
