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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 9 Documents
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Search results for , issue "Volume 20, No. 2 December 2021" : 9 Documents clear
STRATEGI KOMUNIKASI BISNIS HIPMIKINDO DALAM MENSINERGIKAN SUMBERDAYA AKADEMISI DAN PELAKU UMKM Misnan Misnan; Rezzi Nanda Nanda Barizki
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1722

Abstract

The synergy of MSME actors and academics is a new thing in facing the challenges of digitalization. HIPMIKINDO has a strategic positioning between the two parties. The purpose of this research is to know the business communication strategy of HIPMIKINDO in synergizing the resources of academics and SMEs. Through qualitative approach and descriptive method, the result obtained is the form of the terminology concepts of the business communication strategy of pull, push and pass. In the push business communication strategy, HIPMIKINDO implements the managing business disruption message, which is exist a threat to MSME business continuity, so that the context of entrepreneurship requires transformative acceleration towards technopreneurship. At the push step, the motivation of the business cycle without innovation and creativity must be faced with resource competencies. This can be overcome by the presence of the role of academics in accelerating the development of MSME capacity building. Furthermore, the pass is implemented with the establishment of an entrepreneur center, which becomes a communication node for academics, MSMEs as well as across parties and institutions that want to play more active in synergies.
IDENTITAS GENDER DAN SEKSUAL SEBAGAI PERSONAL BRANDING PADA KONTEN TIKTOK LUCINTA LUNA Joan Natasya Lambe; Vega Ulfie Rahmawati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1636

Abstract

In this technological era, media plays an important role in building personal branding. Not only companies, but individuals also need strong personal branding to get people's attention. Lucinta Luna is one of the celebrities who use their gender and sexual identity to make content called "Khodam". It is interesting to study the use of gender and sexual identity as personal branding. The purpose of this study was to analyze the use of gender and sexual identity by Lucinta Luna after being released from prison. This study uses a qualitative descriptive approach with data collection techniques derived from 25 TikTok video content with the topic of "Khodam" which is Lucinta Luna's personal branding strength. Secondary data is obtained from documentation of collaborative content with other public figures and conventional media. The data were analyzed with eight concepts from Peter Montoya in building personal branding. The results of this study indicate that Lucinta Luna performs these eight concepts by prioritizing "Khodam" or a male voice that sometimes appears as a way to attract netizens' attention. Now Lucinta's image is considered more self-accepting, fun, and full of positive things
PENERAPAN KOMUNIKASI RISIKO BENCANA PADA THE CANGKRINGAN JOGJA VILLAS & SPA Sherly Hindra Negoro
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1677

Abstract

Natural disaster are one the form of crisis that comes from external organization. Natural disaster are unpredictable. For organization, risk communication is important as part of prevention or need anticipation effort. This research discusses risk communication in the context of disaster that implemented by hotels located in high risk disaster area especially Merapi eruption. Disaster areas can be a tourist attraction. On the other hand, the natural disaster can also decrease the number of tourist visit.  This research is a qualitative research  with case study method. The results showed that The Cangkringan Jogja Villas Spa carries out risk identification and analysis to prevent a bad situation for the public. Risk analysis is carried out with knowledge approach and cultural approach. The Cangkringan Jogja Villas Spa involves internal and external parties to communicate risk. In order to anticipate ambiguous information, The Cangkringan Jogja Villas Spa formed an Emergency Response Unit. They are responsible for carrying out the functions and roles based on Standard Operating Procedure (SOP). 
ANALISIS KEBIJAKAN DAN KOMUNIKASI PEMERINTAH DALAM MEMBUBARKAN FRONT PEMBELA ISLAM (FPI) Pitoyo Ismail; Edy Prihantoro; Noviawan Rasyid Ohorella
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1590

Abstract

The news of the prohibition of the Government of the Republic of Indonesia against the Islamic Defenders Front (FPI) seized the public's attention. Several national media such as kompas.com, detik.com and republica.co.id have different points of view. Each media reported this phenomenon with different framing according to media ideology. The purpose of this research is to see the news framing of the news of the ban on the Government of the Republic of Indonesia against the Islamic Defenders Front (FPI) in the national online mass media. Methodologically this research uses a constructivism approach by applying textual analysis consisting of quantitative and qualitative analysis in the form of framing analysis. In addition, using intertextual analysis which includes analysis of text production and socio-cultural framing Robert Enmant. The results showed different frames on the 3 online portals. Kompas.com frames FPI news with a humanism frame, seeing the social impact of FPI's presence in society. The legal basis for the disbandment of FPI is clearly explained to show the truth to the public. Detik.com is almost the same as Kompas.com in framing the FPI phenomenon, by showing data and the fact that FPI has not yet received a permit again due to the organization's AD/ART problems. This is different from the Republika online frame which frames this reality in a straightforward manner, by showing evidence that FPI continues to fight injustice. The formation of negative opinions continues to be fought to provide a correct understanding of the community.
STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI ERA DIGITAL DAN ERA PANDEMI COVID-19 Mayang Riyantie; Alamsyah Alamsyah; Iswahyu Pranawukir
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1721

Abstract

Kopi Janji Jiwa is a fast-growing coffee shop chain in Indonesia. This research was motivated by external obstacles to the level of sales of the Promised Soul coffee caused by the Covid-19 pandemic. This is what makes one of the soul's promise coffees engaged in the coffee shop setting up marketing communication strategies during the Covid-19 pandemic. By using marketing communication strategies and theories and qualitative descriptive methodologies as well as non-participant observation techniques and in-depth interviews, it is found that the research results of Kopi Promise Jiwa maximize marketing communication strategies through digital strategies by carrying out the concept of PENCILS (Publications, Events, News, Community Involvement, Identity). Media, Lobbying and Social Investment) and digital media strategy. The results of the study found that in Publications Kopi Janji Jiwa conveyed a lot of information through its social media. Events are held consistently once a month with a different theme. News or news conveyed by Kopi Janji Jiwa to the mass media are also often seen in digital traces on search engines. The community found for the soul's promise coffee is often called #Temansejiwa. Media identity is carried out in the form of applying the image in each of the attributes used in its products. Lobbying and social investment are carried out in connection with promotions carried out by Kopi Promise Jiwa and other social activities.
DIGITAL TOURISM MUSEUM NASIONAL INDONESIA MELALUI VIRTUAL TOUR DI MASA PANDEMI COVID-19 Bagus Dwi Bramantyo; Pitoyo Ismail
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1616

Abstract

The Covid-19 pandemic that has hit Indonesia has succeeded in forming new adaptations of people's habits, one of which is social distancing. The government has appealed to the public to carry out activities from home. Museum Nasional Indonesia as a tourist destination was also affected because it had to close direct visit services. However, Museum Nasional Indonesia provides innovation by utilizing digital tourism, namely through virtual museum tours. Later, the public can visit the Museum Nasional Indonesia virtually. The purpose of this study is to find out Digital Tourism at Museum Nasional Indonesia through Virtual Tours during the Covid-19 Pandemic Period. This research uses a case study method with a qualitative approach and constructivism paradigm. This research uses diffusion of innovation theory from Everett M. Rogers, which explains how to introduce and adapt an innovation by a community or group to society. The results of this study indicate that virtual museum tours are a way for Museum Nasional Indonesia to continue to reach and provide museum services to the public, of course, so that they remain interested and can visit museums during the Covid-19 pandemic.
KEBIJAKAN PEMBERITAAN KANTOR BERITA ANTARA DI ERA KONVERGENSI MEDIA Meti Nurhayati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1723

Abstract

This research on the work of the ANTARA News Agency uses a qualitative research approach. The phenomenological method and using critical discourse analysis on news text framing, the study focused on how ANTARA framed its news in the Reformation era and media convergence (from 1998 to the present) by paying attention to news framing in the previous era (Old Order and New Order eras). to sharpen research. This study seeks to explore comprehensive information about how ANTARA's news framing was during the reform era and the era of media convergence, by paying attention to how the same policies in the previous government (the New Order era) sharpened the focus of the research. The results of the study indicate that press coverage, including ANTARA during the New Order era, followed the policies of the authorities, but also contributed to the creation of national stability and the establishment of the Unitary State of the Republic of Indonesia (NKRI) because it did not broadcast news on SARA issues. Meanwhile, during the reformation period, the nuances of the “national vision” or ideology of the mass media, including ANTARA, tended to diminish. In accordance with its historical role for the state, ANTARA in the future can and needs to carry out the function of press diplomacy in an effort to improve Indonesia's image in the international world. Meanwhile, ANTARA's true dedication and loyalty is not to the government (the rulers), but to the state, in this case the Unitary State of the Republic of Indonesia.
MAKNA SLOGAN “WE'LL TAKE CARE OF YOU WHEREVER YOU ARE" PADA IKLAN SAMSUNG INDIA Lina Lina; Ressy Damayanti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1537

Abstract

The development of the world of advertising today causes many new products and services to appear. This study aims to determine the meaning of the message conveyed in the advertisement based on the signs contained in it. This study uses a qualitative methodology with semiotic theory by Roland Barthes, based on the signifier and denotation, connotation, and myth aspects so that the advertisement can be dissected in detail and find meaning in the advertisement. The meaning of the Samsung India advertisement shows that the services offered by Samsung India are unusual because Samsung is able to deliver services directly to the customer's location even though they have to travel long distances with several obstacles. Another new finding can be seen that the company, namely Samsung India, is a credible company because it continues to highlight the Samsung logo in the advertisement. Based on the results of the study, the researcher provides academic and practical advice. Academic advice is to get more in-depth teaching about Roland Barthes' semiotics so that in future research, this research can be a reference. Practical advice, Samsung India should continue to develop creative, informative and communicative ideas or themes from campaigns for future advertisements.
STRATEGI KOMUNIKASI PASAR PAYUNGI DALAM MEMBANGUN IMAGE PASAR KREATIF Yemima Ika Puspitania; Zon Vanel
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1604

Abstract

This research stems from researchers interested in the creative market in the city of Metro Lampung which can inspire many people with social media so that many people come to study and travel. Of course, researchers have a goal in research, namely to find out and describe what marketing communication strategies are carried out by the umbrella market in building an image as a creative market in Metro City. The research method in this study is phenomenological research which is carried out when researchers want to understand a phenomenon from a different point of view, for example from the point of view of certain individuals or groups who experience it. The data obtained in the study to determine the marketing communication strategy of the Payungi market was by using in-depth interviews, documentation and also observations of the location, the initiators of the Umbrella market, the chairman of the Umbrella market and also the seller in the Umbrella market who served as informants and tested the validity of the data. The results of this study prove that the communication strategy carried out by the umbrella market is based on marketing communication theory, namely advertising, public relations, sales promotion, events and experience, and direct sales. The researcher also recommends that marketing should be propagated through other media such as print media, newspapers, radio, billboards, banners to make it easier for the wider community who are still not familiar with social media.

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