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JURNAL VISIONIDA
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JURNAL VISIONIDA
Published by Universitas Djuanda Bogor
ISSN : 2442417X     EISSN : 25500694     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue " Vol 2, No 2 (2016): December" : 6 Documents clear
ANALISIS HARAPAN DAN PENILAIAN KONSUMEN TERHADAP PENCITRAAN TOKO DALAM USAHA MENINGKATKAN KEPUASAN KONSUMEN DI TOKO HEAVENLY BLUSH PONDOK INDAH MALL JAKARTA SELATAN Deliana, Deliana; Gemina, Dwi
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.797 KB) | DOI: 10.30997/jvs.v2i2.628

Abstract

These purpose of the research are: 1) to know about the customers expectation and customers rating in the store image (including main products, promotion, comfortability, facilities, services, store ambience, and brand); 2) To know about the implementation of the strategy as effort to increase the customers’ satisfaction; 3) To know about the customer satisfaction to the store image (Including: main product, promotion, comfortability, facilities, services, store ambience, and brand). This research is conducted in Heavenly blush outlet Pondok Indah at South Jakarta. The descriptive method is used in this research. The purposive sampling is used for the sampling technique. Data are collected by questionnaire, observation, and interview. The Data Analyzed include validity test, reliability test, descriptive analysis test, Importance and Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The result of the research are: 1) The consumers thought that some attribute of store image are important, such as souvenirs, prize, degree of movement, new products, and catalogue in the proper position. But on the other hand, both of customer satisfaction and the customer expectation are still low. 2) the percentage of customers satisfaction index is 65% which shows that the costumer,s appraise to the quality of store imagein Heavenly Blush is in average.Keyword : store imaging, customer expectation, customer satisfaction
ANALISIS KEBUTUHAN PELATIHAN DEPARTEMEN QUALITY ASSURANCE DAN DEPARTEMEN ENGINEERING PT MILKO BEVERAGE INDUSTRY, BOGOR Ajrina, Ajrina; Yuningsih, Erni
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.043 KB) | DOI: 10.30997/jvs.v2i2.623

Abstract

The research is conducted at PT. Milko Beverage Industry, Bogor. The purpose of the research is to know about : 1) how is the implementation of employee training, 2) how are the knowledge, skills and attitudes that employee have seen from KKJ and CTF and 3) how are the needs and training decisions based on the KKJ and CTF analysis. It uses Tool Training Need Assessment (TNA-T) method. The results show that the implementation of the training includes three stages; they are planning, implementation, and evaluation stage. The quality of knowledge, skills, and attitudes of the employees are quite good. The quality of knowledge and the skills of employes are quite good and the level attitude is a good interpretation. From the results of the analysis about the needs and priorities employees training decisions in areas B, is mean that it needs a training. The substances of the training include : subject of analysis capabilities, task management, and self-management for the QA department. While the Department of Engineering priorities are self-management, task management and capabilities.Keywords: Training Needs Analysis, KKJ and CTF
THE FORMATION OF BUYING INTEREST IN WAKAME JAPAN’S PRODUCT CITRA HAND AND BODY LOTION THAT IS AFFACTED BY THE ATTRACTION MESSAGE AND CELEBRITY ENDORSER (BASED ON SURVEY IN BOGOR) Paojiah, Paojiah; Samsuri, Samsuri
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.161 KB) | DOI: 10.30997/jvs.v2i2.629

Abstract

PT. Unilever, Tbk with a product “Citra” is a company that engaged in cosmetics. By using attraction message and celebrity endorser in selling their products, Citra has aims to increase the number of consumers buying interest. Survey research methods, forms of descriptive research and verification. There are 100 respondents as the object of the research. The secondary data obtains from the central statistical agency of Bogor and official website of Citra. The tests are conducted by validity, reliability, classic assumption, and likert scale for multiple linear regressions. The result shows that all indicators are valid and reliable, simultaniously attraction message (X1) and celebrity endorser (X2) affect on consumer buying interest of “Citra Wakame Japan”handand body lotion (Y). Furthermore, based on partial variables show that attraction message (X1) was not affect consumer buying interest of hand and body lotion “Citra Wakame Japan” (Y), while celebritry endorser (X2) has significant and positive impact on consumer buying interest on the “Citra Wakame Japan” hand and body lotion (Y).Keyword: Attraction message, Celebrity Endorser, Buying Interest
PENGARUH MOTIVASI WIRAUSAHA DAN MENTAL WIRAUSAHA TERHADAP JIWA KEWIRAUSAHAAN PADA SISWA/SISWI SEKOLAH MENENGAH KEJURUAN KOTA BOGOR Alnopri, Engkas; Harini, Sri
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (742.671 KB) | DOI: 10.30997/jvs.v2i2.625

Abstract

This research is conducted to determine the condition of entrepreneurial motivation and entrepreneurial mental to entrepreneurial spirit in Vocational High School students at Bogor city and its influence. The population research is the eleventh grade students fromVocational High School (SMK) in Bogor city and it uses quantitative descriptive method. 100 samples are taken from 17,908 populations. The samplings use purposive and probability stratified random sampling technique. The results of the study show that the condition entrepreneurial motivation of students is high enough, the mental condition of the student is strong enough and they have good condition in entrepreneurial spirit. Entrepreneurial motivation and entrepreneurial mental variabel have a positive effect to the entrepreneurial spirit variabel partially with t-count equal to 6.335 for entrepreneurial motivation variable and 2.711 for the entrepreneurial mental variabel, with a t-table 1.661 and simultaneously with the F-count 116.077 and F-table 3.09. For the results of the analysis of the correlation coefficient is equal to 0.840 which means it has a very strong relationship. While the results of the coefficient correlation analysis are obtained a value of 0.705 which means that the influence of the independent variable on the dependent variable is 70.5% and 29.5% remain is influenced by other factors outside the research. Keywords : Entrepreneurial Motivation, Entrepreneurial Mental, Entrepreneurial Spirit
PENGARUH BAURAN ECERAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MINIMARKET DI KOTA BOGOR Anshori, Faisal Luthfi; Andari, Titiek Tjahja
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.67 KB) | DOI: 10.30997/jvs.v2i2.626

Abstract

The aims of this research is to determine the effect Retailing Mix consist of product, price, promotion, service, ambience of the store, the location of consumer buying decisions in Bogor city’s minimarket both simultantly and partially. Samples are taken from 100 respondents using the random sampling method. Data are collected by questionnaires. Instrument tests are using validity, reliability, and classical assumption method while the data analysis is using multiple regression analysis, correllation analysis, coefition of determination analysis and statistical test (F test and t test). The results show that the X variable of retailing mix consist of product (X1), price (X2), promotion (X3), services (X4), the ambience of the store (X5), location (X6) are valid and reliable. It has significant effect on the consumer’s buying in the minimarket at Bogor city’s minimarket (Y). X1, X2, X4, X5, X6 influence partially to the consumer’s buying decisions in Bogor city’s mnimaarket (Y). While X3 has no effect on consumer’s buying decisions in Bogor city’s minimarket (Y). Ambience store become the dominant variables that influence consumer buying decisions in the minimarket at Bogor city.Keywords: Retailing Mix, Buying Decision, Minimarket
PEMBENTUKAN SIKAP KONSUMEN YANG DIPENGARUHI OLEH KEBIJAKAN DISTRIBUSI DAN KEBIJAKAN PROMOSI (Studi Kasus Pada Produk Roti Unyil Venus di Kota Bogor) Jenab, Siti; Maulana, Lucky Hikmat
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.297 KB) | DOI: 10.30997/jvs.v2i2.627

Abstract

The aim of this research is to figure out the influence of distribution and promotion policies toward the consumer attitudes establishment of bakery products Roti Unyil Venus in Bogor both simultaneously and partially. Populations of these studies are consumers of Roti Unyil Venus. Samples are taken from 45 respondents using the random sampling method. Data are collected by questionnaires, instrumentt test method is using validity, reliability and classical assumption method, while the data analysis method is using multiple regression analysis, correlation analysis, coefficient of determination analysis and statistical test (F test and t test). Based on the results of multiple regression analysis by F test, distribution and promotion policy show a positive and significant impact on the establishment of consumer attitudes at Roti Unyil Venus simultaniously. The t test shows that distribution and promotion policy partially remain a positive and significant impact on the establishment of consumer attitudes at Roti Unyil.Keywords: Distribution Policy, Promotion Policy, Consumer Attitudes.

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