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INDONESIA
Jurnal Manajemen Bisnis Krisnadwipayana
Published by Universitas Krisnadwipayana
ISSN : 23384794     EISSN : 25797476     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi manajemen produksi dan operasional, manajemen pemasaran, manajemen sumber daya manusia, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharapkan berbagai hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat , yaitu bagi pengembangan ilmu manajemen dan bisnis, sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya, dan bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
Arjuna Subject : -
Articles 8 Documents
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Search results for , issue "Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana" : 8 Documents clear
DAMPAK STRATEGIS PROGRAM CSR TERHADAP KINERJA MEREK, EKUITAS MEREK DAN REPUTASI PERUSAHAAN DI NEGERA BERKEMBANG : PENGUJIAN TERHADAP TEORI META ANALISIS Ahmad Hermanto, S.ST., MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.77

Abstract

Currently CSR is a sustainable development strategy for the distribution of welfare of the people in various countries around the world through corporation activity. Therefore, on the effort of increasing welfare of nation state, government establishes the development model towards CSR corporation program as the spreading welfare strategy. This study seeks to investigate whether the strategic effect of CSR program activities on brand performance, industrial brand equity and corporate reputation in order to understand the real effects of actual CSR activities. This research to investigate and treat CSR as a whole construct on CSR program activities which covers several dimensions such as economic, social, and environmental. Specifically, this study test a meta-model of CSR. It is expected to become the basis of measurement models which provide valuable input for coping strategies and actions to be taken to reconstruct the CSR strategy and management programs that significantly impact on brand performance, industrial brand equity and corporate reputation in the future. In this study, the importance of this research will be presented for consideration and relevance in the context of future development.
STRATEGI PERENCANAAN AGREGAT SEBAGAI PILIHAN KAPASITAS PRODUKSI Harry Indra
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.73

Abstract

The purpose of this research is to provide solutions that can be given to firm to face the problems and to provide recommendations that can be given to the company to fulfill the order request number in a timely manner and achieve a level of production that the company expected. In this research, these problems can be resolved with 2 steps. First, forecasting consumer demand in the future with 4 methods, Linear Regression, Moving Average, Weighted Moving Average and Exponential Smoothing based on previous demand data and Second, using aggregate planning methods with 3 alternative strategies, there are Chase Strategy, Level Strategy and Mixed Strategy. Advice can be given to company is where firm can implement Mixed strategy, because this strategy has the most minimal total cost of production compared to 2 others strategies
ANALISIS PENGARUH PERSEPSI OUTLET TERHADAP KREDIBILITAS TENAGA PENJUAL DALAM MENINGKATKAN LOYALITAS OUTLET (Studi Pada Distributor PT. Antar Mitra Sembada Bekasi) Iwan Kurniawan Subagja
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.74

Abstract

The purpose of this research is to test the influences of salesman characteristic and relationship quality of salesman on outlet trust perception of salesman to increase outlet loyalty. Using these variables, the usage of these variables are able to solve the arising problem within PT. Antar Mitra Sembada Bekasi. The samples size of this research is 100 outlets PT. Antar Mitra Sembada Bekasi. Using the Structural Equation Modeling (SEM). The results show that the salesman characteristic and relationship quality of salesman on outlet trust perception of salesman to increase outlet loyalty. The effect of salesman characteristic on outlet trust perception of salesman are 0,26; The effect relationship quality of salesman on outlet trust perception of salesman are 0,38; and The effect outlet trust perception of salesman on outlet loyalty are 0,43.
ANALISA PENGARUH IKLIM ORGANISASI DAN KOMPETENSI TERHADAP KINERJA PEGAWAI PT HUTAMA KARYA Erik Wardhana, MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.82

Abstract

This study entitled "Analysis of Effect of Climate Organization and Competence Againt Employee PT. Hutama Karya ". The purpose of this study was to obtain information on the relationship between the free variable that organizational climate (X1) and competence (X2) with the dependent variable is employee performance (Y), either partially or simultaneously, This study used survey research methods with the correlational approach and predictive, which aims for the relationship and influence between independent and dependent variables. The sampling technique can be done randomly (simple random sampling) of 852 employees, which is considered to resprentatif is 89 people. And to solve problems, to analyze and examine the relationship and influence between the independent variables on the dependent variable used models kausalistik through regression analysis with SPSS 14.0
PENGARUH CURRENT RATIO, RASIO LEVERAGE DAN ROI TERHADAP RISIKO SISTEMATIS SAHAM INDUSTRI MAKANAN DAN MINUMAN BURSA EFEK INDONESIA Akhmad Sodiqin
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.76

Abstract

This study aims to determine the effect of current ratio, leverage ratio and the ROI of the systematic risk of the food and beverage industry shares the Indonesia Stock Exchange simultaneously. This study is also to determine the effect on the current ratio partially systematic risk, leverage ratios determine the effect on the risk of systematic partially and to determine the effect of ROI on the risk of systematic food and beverage industry shares partially. To analyze the effect of the simultaneous use of multiple regression analysis with F test and to analyze the effect of partially then used simple regression with t test. The data in this analysis are taken as many as 14 food and beverage industry companies by the end of 2015. Based on data analysis showed that variables CR and debt ratio. The results showed that the variables CR, debt ratios and ROI no effect on beta stocks simultaneously. It can be seen calculated F value of 0.475 with a significance of 0.707. Variable CR, debt ratios and ROI affects beta sebear 12.5% stake. CR variable does not affect the partial beta stocks. Thitung of -0.967 and significance of 0.352. These variables may explain the variable rate of 7.2% .Variabel debt ratio also does not affect the partial beta stocks. T value of 0.455 and siginifikansi amounted to 0.657. The variables affecting the stock beta of 1.7% while the rest influenced by other variables that are not included in the model. Variable ROI also does not affect the partial beta stocks. T value of -1.198 and siginifikansi at 0.254. The variables affecting the stock beta of 10.7% while the rest influenced by other variables that are not included in the model.
PENGARUH EFEKTIVITAS DEWAN KOMISARIS, DAN KOMITE AUDIT, STRUKTUR KEPEMILIKAN PERUSAHAAN, DAN KUALITAS AUDIT TERHADAP PERATAAN LABA Achmad Junaedi , MM.; Khoirina Farina
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.81

Abstract

This study aims to determine the effect of the effectiveness of the role of board of directors, and audit committees, corporate ownership structure and quality audits of income smoothing practices. To identify companies that practice income smoothing using Eckel Index (Eckel, 1981). The effectiveness of the board of directors and audit committee was measured using a score based on the characteristics of independence, activity, number of members and competence (Herman, 2009). The hypothesis was tested using logistic regression study sample consisted of 125 companies listed in the Indonesia Stock Exchange in 2011. The results show a company owned and controlled by the family have a higher probability to perform income smoothing practices and companies owned by foreigners has more probability low for income smoothing practices. While the effectiveness of the board of directors and audit committee does not influence the practice of smoothing earnings
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH PADA PT ADIRA DINAMIKA MULTIFINANCE Tbk Rasmansyah Rasmansyah, MM.; Erfine Kumala Furi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.79

Abstract

Multifinance bussiness is not always being about financing a vehicle transportation but the service quality for their consumer and the promotion do also, which is in those case the company will also trying to reach the satisfaction of consumer and company loyalty. The strategy have been done by Adira Finance before, but the problem which they faced was can not reach the optimal goals still. The problem was approached cause the strategy in service all at once the marketing strategy cant increase the loyalty which Company’s wanted yet, where its belonging indicated with the connection of consumer satisfaction. This research had a purpose, and it is to knowing the service quality and the promotion towards consumer loyalty through the satisfaction which is held by Adira Finance. The research also had a hypothesis which are service quality, the promotion and consumer satisfaction have a significant direct effect to consumer loyalty of Adira Finance. This research method using the survey method and the quetioner for doing the interview with respondents. By purposive sampling, Adira Finance consumer who was came to branch office (car exspecially) on Jakarta ( South Jakarta, Pancoran, Kelapa Gading Car, and West Jakarta) from Monday till Saturday, so being a hope, those sample can be represent a whole of car consumer at Jakarta. The data result will be analyze with SPSS 20 version. The research result show us that the promotion variable have a significant direct effect towards loyalty consumer, but its not also happened to service quality which not have a direct effect either. The service quality have its significant direct effect just for consumer satisfaction, and in the other side doing the direct effect towards consumer loyalty. This thing said that if the Company wants to increasing the loyalty of consumer then the consumer satisfaction is the good intervening variable for it, as well known the service quality have a significant effect and together with promotion will be affect the loyalty of consumer. But there is an another variable and factor in other than service quality, promotion and consumer satisfaction which can affect Adira Finance’s consumer loyalty. The company have to consider and learning more those another causes or factors and increasing the positive effect one, because the effect can be bigger than effect of the three variable in this research
PENGARUH DIKLAT DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT SYNERGIS GLOBAL PERFORMA Nuridin, SE., MM Nuridin; Gaylah Hanifah
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 1 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i1.72

Abstract

The purpose of this research was to determine the influence both individually and jointly, variable of training and motivation to variable of employees’ performance at PT. Synergis Global Performa. Method of collecting data through primary data. Method of Data Analysis WITH using regression, correlation, determination both jointly and individually, then continued by hypotheses test. But before it was analyzed, first was done the test of data instrument. The results of research showed that: From the result of analysis about the factors which is affecting the performance of employees, it appears that these two variables were analyzed, namely training and motivation, so the most dominant to influence employees' performance is training variable. That was proved by the result from the calculation of t count for each variable, where t count of training (12.246) is greater than the value of the t count of motivation (4,003).

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