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Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 20 Documents
 1   2 
Search results for , issue "Vol 6 No 3 (2022): December" : 20 Documents clear
The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era Dara Safira Ramadhita; Yulia Nur Hasanah
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1775

Abstract

Pandemic over the past two years caused a stalemate of promotion in MSMEs, especially in SMEs beauty in Indonesia. In the end, SMEs must start better promotion methods including using Promotion through Content Marketing to be able to market products through their excellence. This research aims to analyze the influence of promotion and content marketing on the competitive advantages of SMEs beauty in the pandemic era. This research includes a type of quantitative research. This research method uses associative and causal methods. The population in this study was everyone who had already purchased products from By Lashes. The sampling technique used is Non-Probability with Purposive Sampling. The questionnaire was distributed to 100 respondents. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of Promotion and Content Marketing on the Competitive Advantages of Beauty SMEs in the Pandemic Era. Keywords:
Altman Z-Score is a Method of Analyzing Bankruptcy Mohammad Ilham; Nor Norisanti; Faizal Mulia Z
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1795

Abstract

Altman Z-Score is one of three bankruptcy prediction methods. This study aims to determine whether this manufacturing company is experiencing bankruptcy. The bankruptcy prediction method used in this research is the Altman Z-Score method which is equipped with a cut-off point to determine the bankruptcy classification. Altman used five financial ratios that cater for companies to go public Working Capital to Total Assets (X1), Retained Earnings to Total Assets(X2), Earnings Before Interest and Taxes to Total Assets(X3), and Total Equity to Total Assets (X4). This research was conducted on manufacturing companies listed on the Indonesian Stock Exchange. The results of calculations based on the Altman Z-Score Modification method from the 2020 - 2021 quarter period show that PT. Krakatau Steel Tbk is in an unhealthy condition or bankrupt because the average Z-Score value is below 1 or Z<1 which means PT. Krakatau Steel is experiencing unhealthy finances. And the company's financial condition was not good or went bankrupt, resulting from the level of solvency that was not maximized, while other problems were caused by companies that could not manage capital properly.
Factors Affected the Firm Value of the Mining Sector that Go Public in Indonesia Azhar Latief; Reynaldy Prasetyo
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1863

Abstract

The firm value becomes the main focus in terms of decision-making by investors to invest in a company or not. Tobin's Q ratio is one of the financial ratios used to measure firm value. This study aims to analyze how profitability, company size, leverage, and price-earnings ratios affected the firm value of mining companies listed on the Indonesia Stock Exchange from 2016 to 2018. The sample selection technique used was purposive sampling and obtained 33 mining subsector companies with a research period of 3 years (pooled data). The data analysis technique used in this study is Structural Equation Modelling-Partial Least Square (SEM-PLS). The results of this study show that partial profitability and leverage have a positive significant effect on the firm value. On the other hand, partial size and price-earnings ratio didn't have a significant effect on the firm value.
The Influence of Product Diversification and Brand Associations on Buying Interest Ricardo Albert; Thomas Sumarsan Goh; Errie Margery; Syawaluddin Syawaluddin
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1921

Abstract

During the Covid-19 period, the demand for goods decreased so management must be able to achieve the company's target by increasing consumer buying interest. The purpose of this study is to determine and analyze the influence of Product Diversification and Brand Associations on Buying Interest at PT. Arinvi Mitra Lestari. The sampling technique used a simple random sampling method. The samples used in this study are: the company’s customers, amounting to 92 people. The data analysis method used multiple linear regression analysis. In conclusion, Product Diversification and Brand Associations simultaneously have a positive and significant effect on Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. Partially, Product Diversification has a positive and significant effect on the Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. Partially, the Brand Association has a positive and significant effect on Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.526 which means that Product Diversification and Brand Associations can explain the Buying Interest of 52.6% and the remaining 47.4% is influenced by other variables outside of this study such as brand equity and so on.
The Contribution of Cooperatives to the Indonesian Economy Noviami Trisniarti; Nanda Nur Sofyana; Azhari Azhari
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1927

Abstract

The number of cooperatives in Indonesia reaches hundreds of thousands, but 40% of cooperatives in Indonesia are not active for various reasons. This study aims to evaluate descriptively the contribution of cooperatives in the Indonesian economy, especially in terms of employment and economic growth. This study uses descriptive analysis using data sourced from the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia and the Central Bureau of Statistics. The results showed that as much as 9.2 % of the total population of Indonesia are members of cooperatives. The percentage of cooperatives' contribution to Indonesia's gross domestic product is still below 5%. As for employment, cooperatives are only able to absorb 0.5 % of the entire working population of Indonesia.
Factors Affecting the Export Value of Indonesian Natural Rubber Commodities Farid Arifin; Nurul Anwar; Diah Setyorini Gunawan
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1931

Abstract

Rubber and articles thereof commodities are one of Indonesia's leading exports, and natural rubber dominates among those commodities. However, in the last decade, the export performance of natural rubber commodities has not been optimal, especially in the last three years as seen from the declining export value. The purpose of the study was to determine the effect of production, international prices, and also the exchange rate on Indonesia's natural rubber exports, as well as to see which factors had a dominant influence. The analytical method used is multiple regression using secondary data for a period of 30 years (1991-2020), the export value of natural rubber commodities, production, international prices, and exchange rates. Result of this study, production, international prices, and exchange rates have a positive and significant impact on the export value of Indonesia's natural rubber commodities. The production, international prices, and exchange rates together have a significant effect on the export value of Indonesia's natural rubber commodities. The international price factor is the most dominating factor in influencing the export value of Indonesia's natural rubber commodities.
The Influence of Social Media Communication, Product Quality, and Promotion on Purchase Intention Ida Ayu Nyoman Ari Cendani Wati; Ni Luh Putu Indiani
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1935

Abstract

Abstract: In the last 10 years, Indonesia's beauty and personal care industry grew around 12%, with a market value of 33 trillion Rupiah in 2016. The business in Indonesia is predicted to experience the largest growth compared to other countries in Southeast Asia. This raises interest in analyzing the factors influencing consumer purchase intention in body care products. The purpose of this study was to analyze the influence of social media communication, product quality, and promotion on purchase intention. The data collection method is a survey method with questionnaires. The sample size was 105 respondents. Multiple linear regression analysis techniques were used to test the influence of the independent variable on the dependent variable. The study's results found that social media communication, product quality, and promotion positively and significantly influence purchase intention. The brand needs to build good relationships with consumers through social media to encourage purchase intention. In terms of quality, the brand should be able to create a unique and distinctive quality that consumers can accept. In the promotion aspect, the brand should show a responsible attitude when complaints occur, such as providing a money-back guarantee.
Analysis of the Use of Halal Labels, Celebrity Endorsers, and Product Knowledge and their Effects on Cosmetic Product Purchase Decisions Yusnidar Yusnidar
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1943

Abstract

Technology and Innovation makes a large number of Muslims in Indonesia an opportunity by presenting halal cosmetic products. In the current era of modern technology, celebrity endorsers have become a means of promotion that supports the public interest in products that have been offered on social media. This study aims to analyze the effect of halal labels on purchasing decisions for cosmetic products, analyze how much influence celebrity endorsers have on purchasing decisions for cosmetic products, analyze how much influence product knowledge has on purchasing decisions for cosmetic products, and analyze how much influence halal labels, celebrity endorsers and product knowledge have. on purchasing decisions for cosmetic products. A total of 96 respondents used multiple correlation research methods. The results of this study indicate that halal labels have a positive and significant influence on cosmetic purchasing decisions, celebrity endorsers have a positive and significant influence on cosmetic purchasing decisions, product knowledge has a positive and significant influence on cosmetic purchasing decisions, halal labels, celebrity endorsers and product knowledge have a positive and significant impact on cosmetic purchasing decisions. positive and significant influence on cosmetic purchasing decisions.
The Development Strategy Micro, Small, and Medium Enterprise of Bandung City Reviewing from Quality Management Dedi Mulyasana; Mia Yustika
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1948

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are productive business entities that are the backbone of the country's economy. The Covid-19 pandemic has significantly affected the country's economic sector, based on these circumstances, Indonesia, especially Bandung, needs guidance so that the country's economy can survive this pandemic. MSMEs are implementing various strategies to survive this pandemic, thus this research aims to review these conditions purely due to the impact of the Covid-19 pandemic or related to the business development strategy implemented by MSMEs in the city of Bandung from a quality management perspective. This study used a quantitative research method to see measurable results by collecting data (survey method), with a population of 6,141 fostered MSMEs registered in the city of Bandung and a sample of 80 businesses, using a research instrument in the form of a questionnaire (questionnaire). This research took place in the city of Bandung. Related to this problem, researchers will examine the condition of MSME businesses in terms of quality management. Is the decline in the condition of MSMEs purely due to the impact of the Covid-19 pandemic, or is it related to inappropriate business management.
The Effect of Emotional Intelligence, and Social Support on Career Readiness with Self-Efficacy Career Readiness as Mediation Variables Dwi Sesri Andini; Hendra Lukito
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1951

Abstract

The work readiness of final-year students shows the quality of available human resources. This research aims to determine the influence of career readiness on the dependent variables and the mediating relationship for the variables of emotional independence, social support, and career decision self-efficacy. Meanwhile, the mediating relationship between emotional intelligence and social support on career readiness through career decisions for undergraduate students at Andalas University. The method of collecting data in this study was by distributing questionnaires to 245 student respondents. The research approach used is correlation investigation to find the relationship between variables. The data collection method for the sample is probability sampling with a simple random sampling technique and using SmartPLS software. The data analysis process used is descriptive analysis and PLS analysis. PLS analysis using the Inner model, outer model, and hypothesis testing. This study has seven hypotheses. Four of them are supported, and three are not supported. The results of this study indicate a positive and significant relationship between social support on career decision self-efficacy and social support on career readiness. At the same time, there is also a mediating relationship between social support on career readiness through career readiness self-efficacy. However, there is no relationship between emotional intelligence variables on career readiness, career readiness, and mediation relationships.

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