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INDONESIA
Performance
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 26158094     DOI : -
Core Subject : Education,
Education
Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue " Vol 21 No 1 (2015): Performance" : 6 Documents clear
FENG SHUI BASED MARKETING: STRATEGI MEMENANGKAN KONSUMEN BERBASIS PEMAHAMAN NILAI-NILAI KEPERCAYAAN TIONGHOA Kurniawan, Albert
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Feng shui is an ancient chinese wisdom about “chi” or positive energy. In reality,most of feng shui’s belief could be explained by modern science. In contemporary practice,feng shui incorporates a wide range of concepts considered to affect a person’s lu ck.These include traditional ideas about feng shui’s five elements, site selection, buildingdesign, as well a belief about certain numbers. Focusing on feng shui’s belief, this paperwill intepret how to utilize feng shui in interest of marketing. Combining marketing mixwith feng shui to attract more attention from the consumers.
PENGARUH PERCEIVED VALUE DAN VARIETY SEEKING TERHADAP KEPUASAN PENGGUNA KARTU SELULER DI KOTA PURWOKERTO Nawarini, Alisa Tri
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Customers satifaction is derived from many ways, especially from customerspsychological feelings. This research has the aims to examine the relationship betweencustomers perceived value and variety seeking behavior toward celuler card customerssatisfaction. This research is conducted in Purwokerto city.This research is quantitative research with survey method. Sampling method usedin this research is purposive sampling by taking 100 celuller card user in Purwokertocity. Data analysis method used in this research is multiple regression analysis.The research results show that : 1) perceived value affecting customerssatisfaction, 2)variety seeking affecting customers satisfaction , 3 perceived value andvariety seeking affecting customers satisfaction. The research implication is thatcompanies celuller card provider is need to design their marketing programs to retaintheir customers satisfaction.
ANALISIS PENGARUH GOOD CORPORATE GOVERNANCE, UKURAN PERUSAHAAN, DAN LEVERAGE PERUSAHAAN TERHADAP KINERJA KEUANGAN SEKTOR PERBANKAN (STUDI PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2009-2013) Atmaja, Yoga Wira
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose of this study is to analyze the influence of institusional ownership,board of directors, audit committee, company size and leverage toward Cash FlowReturn On Assets (CFROA). The population is listed banking at Bursa Efek Indonesia(BEI) that chooses for 2009 until 2013 as the sample. The method of the research ispurposive sampling, there were 23 companies will be used as observation data.Analytical tool used is linier multiple regression analysis. Results show thatinstitutional ownership have not influence to cash flow return on assets. While board ofdirectors, audit committee, size firm and leverage have influence to cash flow return onassets.
EVALUASI PENCATATAN KEUANGAN USAHA KECIL BERBASIS INTERNET Shaferi, Intan
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This research aims to know how financial information was recorded by the smallbusinesses internet based. Survey method used to collect the data. Sample was choosenby purposive sampling for thirty small online businesses during two months.The result shows that in general that small businesses already implemented thebasic record from assets, liabilities, and equity, but the characteristic of quality needs alot of improvement.
MAKANAN TRADISIONAL: PERMASALAHAN, PENDAMPINGAN DAN POTENSI MENEMBUS PASAR EKSPOR Daryono, Daryono
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Purwokerto sebagai kota tujuan wisata kuliner memiliki makanan olahan yangkhas, yaitu keripik tempe. Produk olahan keripik tempe ini menjadi produk unggulan,dalam rangka mengembangkan industri keripik tempe di wilayah Purwokerto, JurusanManajemen Fakultas Ekonomi dan Bisnis UNSOED mengadakan kegiatan pengabdiankepada pelaku industri keripik tempe. Kegiatan berupa pendampingan danpenyuluhan. Kegiatan penyuluhan masyarakat yang diusulkan bertujuan untuk: (1)meningkatkan kemampuan wirausaha mitra, (2) meningkatkan kualitas dan pangsapasar produk dan (3) meningkatkan kemampuan manajerial mitra. Tim pengabdiankepada masyarakat akan bekerjasama dengan dua mitra yang termasuk masyarakatproduktif yaitu Toko Tempe Kripik Sawangan No. 1 dan Toko Tempe Kripik Siti. Keduamitra tersebut bergerak di bidang industri makanan yang memproduksi makanantradisional khas Banyumas.Luaran yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat iniadalah: (1) Teknologi tepat guna untuk membuat produk makanan berkualitas eksport,(2) Prototype produk berkualitas eksport, (3) Teknologi tepat guna untuk membuatperencanaan dan analisa bisnis, (4) Metode pemasaran yang tepat dan pola kemitraanuntuk meningkatkan pangsa pasar, (5) Jasa pendampingan administrasi keuangan.Untuk mencapai tujuan dan target luaran yang telah ditetapkan kegiatan pengabdiankepada masyarakat ini akan dilaksanakan dengan menggunakan beberapa metode.Metode yang digunakan meliputi penyuluhan/ sosialisasi, pelatihan, workshop, danpendampingan kepada mitra.
APAKAH IKLAN DALAM BENTUK TV ADVERTISING MASIH CUKUP EFEKTIF UNTUK DIGUNAKAN DI ERA DIGITAL MEDIA? Garcia, Debora
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Advertisement is a kind of communication between the company and thecustomers. Advertisement isn’t only useful for the company as a promotion media, butalso useful for the customers as an information media about the products. A fewdecades ago, TV is the most favorite media that is used as a promotion media becauseTV is an entertainment and information media that can reach people widely. However,in the emerging digital age at this time, TV is considered to be less effective to be madeas an advertising media because its segments are too wide and then it will affect on theexpensive advertising cost. Nowadays, the companies prefer to turn to the internet tocreate online advertising because of the characteristics of online advertising that areconsidered more effective for advertising such as clearer segmentation, loweradvertising rates, and more interactive.

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