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HENGKI TAMANDO SIHOTANG
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Journal Of Management Science (JMAS)
Published by Institute Of Computer Science
ISSN : -     EISSN : 26849747     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmu Manajemen (JMAS) menawarkan analisis yang luas dan luas dari semua permukaan manajemen dan sains. Diterbitkan empat kali per tahun, ini memberikan penekanan pada kemahiran universal dalam metode vital, teknik, dan bidang penelitian. menyajikan kesempatan bagi pembaca untuk berbagi saling pengertian di seluruh jajaran bisnis dan manajemen keterampilan dan ilmu yang digunakan; mencakup semua bidang ilmu manajemen dari sistem ke aspek prakti. studi kasus dan meliput isu-isu penting terbaru. Jurnal Ilmu Manajemen (JMAS) meliputi bidang: Akuntansi, Pengantar keuangan, Operasi dan manajemen Informasi, manajemen sumber daya manusia, Pengantar pemasaran, Ekonomi Mikro, Perilaku Organisasi, Hukum Bisnis, Manajemen Strategis, Ekonomi Manajerial, Strategi dan Manajemen Bank, Kewirausahaan , Pengantar Bisnis Internasional, Kepemimpinan, Manajemen Kualitas, Pemasaran, Manajemen Rantai Pasokan, Perbankan, Keuangan dan Akuntansi, Sumber Daya Manusia.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 5 No 2 (2022): April: Management Science and Field" : 5 Documents clear
Consumers Decision and Preference of Dry Sliced Arecas in Border Area (A Case Study in North Central Timor Regency) Yoseph Daniel Jemai; Boanerges Sipayung; Umbu Joka; Dudi Septiadi
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.126

Abstract

People in North Central Timor Regency used the areca as their customary symbol and a pivotal part of their daily social life. This study aims to describe the factors affecting people's decision and preference to consume dry sliced areca nut sold in the market near the North Central Timor border. The population of this study was 259.000 people in the north-central Timor regency. As many as 360 people were recruited as the study samples using Isaac Michael's table with 10% margin of error. The study was conducted between December 2021 and February 2022. The collected data were analyzed using qualitative descriptive and logistic regression analysis techniques. This study found that age, gender, psychological factor, taste, and texture simultaneously affect consumers' decision in consuming dry sliced areca nuts. Age and texture were found to significantly affect the consumers' decisions in the North Central Timor Regency. Meanwhile, the texture was found to affect consumers' preference in selecting the dry sliced areca nut.
SMEs Internationalization Process through Brand Awareness and Perceived Quality Mohammad Hamim Sultoni; Sudarmiatin Sudarmiatin; Rosmiza Bidin
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.127

Abstract

The development of technological knowledge of SMEs is increasing, and the dynamics in the global economy had a significant effect on SMEs. SMEs need to expand their market share to expand in international markets. This research examined the effects of brand awareness and perceived quality on the internationalization process of SMEs that were carried out on 367 SMEs in Madura. The research results indicated that the brand awareness variable had no significant effect on the internationalization process of SMEs. The significance value was more significant than 0.05, namely 0.079 > 0.05, and had a smaller tcount than ttable, namely 1.760 < 1.966. Meanwhile, the perceived quality variable had a significant effect on the internationalization process of SMEs because the significance value obtained was smaller than 0.05, namely 0.000 < 0.05, and had a greater tcount than ttable, namely 8.671 > 1.966. The variables of brand awareness and perceived quality simultaneously had a significant effect on the internationalization process of SMEs. The analysis results showed that the magnitude of the effects of brand awareness and perceived quality on the internationalization process of SMEs was only 24.9%. The remaining 75.1% might be affected by variables not mentioned in this research.
Analysis of the Marketing Mix on the Sales of Lempuk Durian at the Riau "Yolanda" Pekanbaru Typical Souvenirs Outlet Sri Widianti
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.129

Abstract

his research was conducted at a typical souvenir shop from Riau "Yolanda" Pekanbaru which is located in the tourist market or the market under Jalan M. Yatim Pekanbaru. The purpose of this study was to determine how much influence the marketing mix has on sales of durian lempuk and what policies the company has taken to increase sales of durian lempuk. The sampling method used accidental sampling, which is a sampling technique based on chance, namely anyone who happens to meet the researcher and meets the requirements to be used as a sample. The sample used in this study amounted to 71 people. Data analysis in this research is quantitative analysis using multiple linear regression method and the data is analyzed using SPSS 17.00 program. The results of hypothesis testing show that the calculated F value is 13.105 > F table is 2.35, then the hypothesis is accepted. Then the regression model shows that simultaneously product, price, promotion and distribution affect consumers to the sale of durian lempuk at the typical Riau souvenir outlet "Yolanda. The value of R Square is 0.443, which means that 44.3% of products, prices, promotions and distributions affect consumers towards the sale of durian lempuk at typical Riau souvenir shops, while the rest (100% - 44.3% = 55.7%) is influenced by -other reasons not investigated in this study. promotion and distribution influence consumers on the sale of durian lempuk at typical souvenir shops of Riau "Yolanda. The value of R Square is 0.443, which means that 44.3% of products, prices, promotions and distributions affect consumers towards the sale of durian lempuk at typical Riau souvenir shops, while the rest (100% - 44.3% = 55.7%) is influenced by -other reasons not investigated in this study. promotion and distribution influence consumers on the sale of durian lempuk at typical souvenir shops of Riau "Yolanda. The value of R Square is 0.443, which means that 44.3% of products, prices, promotions and distributions affect consumers towards the sale of durian lempuk at typical Riau souvenir shops, while the rest (100% - 44.3% = 55.7%) is influenced by -other reasons not investigated in this study.
The Effect of Marketing on Student Loyalty in Indomie, Sedap, and ABC Instant Noodle Products with Moderated Variations Diani Arthantri
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.130

Abstract

This research was conducted at a typical souvenir shop from Riau "Yolanda" Pekanbaru which is located in the tourist market or the market under Jalan M. Yatim Pekanbaru. The purpose of this study was to determine how much influence the marketing mix has on sales of durian lempuk and what policies the company has taken to increase sales of durian lempuk. The sampling method used accidental sampling, which is a sampling technique based on chance, namely anyone who happens to meet the researcher and meets the requirements to be used as a sample. The sample used in this study amounted to 71 people. Data analysis in this research is quantitative analysis using multiple linear regression method and the data is analyzed using SPSS 17.00 program. The results of hypothesis testing show that the calculated F value is 13.105 > F table is 2.35, then the hypothesis is accepted. Then the regression model shows that simultaneously product, price, promotion and distribution affect consumers to the sale of durian lempuk at the typical Riau souvenir outlet "Yolanda. The value of R Square is 0.443, which means that 44.3% of products, prices, promotions and distributions affect consumers towards the sale of durian lempuk at typical Riau souvenir shops, while the rest (100% - 44.3% = 55.7%) is influenced by -other reasons not investigated in this study. promotion and distribution influence consumers on the sale of durian lempuk at typical souvenir shops of Riau "Yolanda. The value of R Square is 0.443, which means that 44.3% of products, prices, promotions and distributions affect consumers towards the sale of durian lempuk at typical Riau souvenir shops, while the rest (100% - 44.3% = 55.7%) is influenced by -other reasons not investigated in this study. promotion and distribution influence consumers on the sale of durian lempuk at typical souvenir shops of Riau "Yolanda. The value of R Square is 0.443, which means that 44.3% of products, prices, promotions and distributions affect consumers towards the sale of durian lempuk at typical Riau souvenir shops, while the rest (100% - 44.3% = 55.7%) is influenced by -other reasons not investigated in this study.
The Effect of Financial Compensation on Employee Performance at Pt. Bank Btpn Sungguminasa Branch, Gowa Regency Eka Pradila Putra
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.131

Abstract

Financial competence is one of several factors that can affect the level of employee performance. Compensation is an addition to the basic salary that employees do not expect, but only part of it can be given, only they have certain achievements or certain skills and do not disobey if asked to complete as soon as possible, such as reports or receipts that must be reported. This research was conducted by using a simple linear regression analysis tool, F test and t test to analyze the close relationship of 1 variable. The purpose of this study was to determine the effect of financial competence on the performance of employees at PT. Bank btpn sungguminasa gowa district.

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