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JOBS (Jurnal Of Business Studies)
Published by Politeknik Negeri Semarang
ISSN : 24610704     EISSN : 24768790     DOI : -
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science
JOBS; Journal Jobs terbit 2 kali dalam setahun. e-ISSN : 24768790; pISSN : 24610704; DOI : 10.32497; Jurnal ini memiliki lingkup bidang ekonomi nasional dan internasional.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 8, No 2 (2022): Desember 2022" : 8 Documents clear
Influence of Job Characteristics and Non-Physical Work Environment on Job Satisfaction at Biro Adm. Pemda Propinsi Jateng Citra Lutfi Annajib; Rara Ririn Budi Utaminingtyas; Irawan - Malebra
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4104

Abstract

The purpose of this study was to determine the effect of job characteristics and non-physical work environment on job satisfaction of employees of the Biro Administrasi Pembangunan Daerah Sekretariat Daerah Provinsi Jawa Tengah. Collecting data by questionnaire, and observation. The scale used in this study is a Likert scale of 5. Using saturated sampling, the samples of this study were all employees of the Biro Administrasi Pembangunan Daerah, totaling 42 employees. The analytical method used in this study is multiple linear regression analysis, validity test, reliability test, classic assumption test, F test R square, and T-test. The results of this study indicated that job characteristics and non-physical work environment affect job satisfaction. Job Characteristics and Non-Physical Work Environment contributed 53.2%, while the remaining 46.8% was influenced by other variables not examined in this study. Because this study uses only two variables, this can be a weakness of the study. Therefore, it is recommended for further researchers to use other variables outside the study that affect job satisfaction by 46.8%
Influence of Job Insecurity and Job Stress toward Employee Turnover Intention Perfomance at PT Samudera Perdana Selaras Semarang Nabila - Fedorani; Sugiyanta - Sugiyanta; Inayah - Inayah
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4105

Abstract

This study aims to analyze the effect of Job Insecurity and Job Stress on Employee Turnover Intention at PT Samudera Perdana Selaras Semarang. This study uses quantitative approach, samples that used in this study is 30 employees of the EMKL division of PT Samudera Perdana Selaras Semarang. Data collection methods that used in this study are questionnaires, interviews and literature study. The questionnaire scale uses a semantic difference scale with a 10-point scale. The data analysis technique that used is multiple linear regression analysis equipped with classical assumption test, t test, f test and coefficient of determination with SPSS 25 software. The results of multiple linear regression show that 1) Job Insecurity (X1) has no partial effect on Turnover Intention (Y), 2) Job Stress (X2) has partial positive and significant effect on Turnover Intention (Y), 3) Job Insecurity (X1) and Job Stress (X2) together have a positive and significant effect on Turnover Intention (Y). The coefficient of determination shows that the variables Job Insecurity and Job Stress contribute 74% to turnover intention while the remaining 26% are influenced by other variables not examined in this study
Influence of Brand Image and Celebrity Endorser on Purchase Decisions on Samsung Smartphone Products Annisa Viaski Handayani; Rif'ah Dwi Astuti; Makmun - Riyanto
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4106

Abstract

With the advancement of technology, all activities in society are now easier. One of them is that it is getting easier for people to communicate and exchange data or information using only one device, namely a smartphone. The objective of this research is to analyze the influence of brand image (X1) and celebrity endorser (X2) on purchase decisions (Y) of samsung smartphone products. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The population in this study are people who bought Samsung smartphones in Semarang City between 2020 and 2022, whose number is unknown. The amounts of the respondents are 100 who are Samsung smartphone users in Semarang. The analysis tools used were test of validity, reliability test, normality test, heteroscedasticity test, multicollinerity test, linearity test, multiple linear regression, T test, F test, and the coefficient of determination. Based on the calculations using SPSS version 26, the results of this research showed that the regression equation Y = 0,395 + 0,680 X1 + 0,269 X2. In addition, the F test result of 41,637 which was bigger than F table was 3,08. It can be concluded that the model in this study is correct. The T test result the variables brand image (X1) and celebrity endorser (X2) were bigger than T table and had a significance less than level significance of 0,05. So, it can be concluded the brand image (X1) and celebrity endorser (X2) had a positive and significance influence on purchase decisions (Y). The most influence variable is brand image (X1) with the highest regression coefficient of 0,680. The contribution of brand image and celebrity endorser on purchase decisions is 50,5 % while 49,5 % are influenced by other variables that were not described in this research.
Branding, Product Quality and Marketing Strategy on Purchasing Decisions in the Batik Creative Industry (Case Study of Pati Batik UMKM Centers) Ria - Dinata; Nur - Rini; Karnowahadi - Karnowahadi
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4101

Abstract

This study aims to analyze the effect of Product Branding, Product Quality and Marketing Strategy on Purchasing Decisions on the Batik Creative Industry (Case Study at the Batik MSME Center in Pati Regency). This study uses quantitative research methods with convenience sampling techniques. Convenience Sampling is a way of choosing who is suitable by chance found by researchers who are seen as data sources by distributing questionnaires to consumers of batik SMEs in Pati Regency as many as 100 respondents. The data analysis method used is a test technique, with SPSS 26 statistical test tool. It is found that partially product branding has no significant effect on purchasing decisions, product quality partially has a positive and significant effect on purchasing decisions, and partially marketing strategy has a positive effect. and significant on purchasing decisions. Together, product branding, product quality and marketing strategy have a positive and significant effect on purchasing decisions. The magnitude of the coefficient of determination is 0.407, this means that 40.7% of purchasing decisions can be explained by product branding, product quality and marketing strategy, while the remaining 59.3% is explained by other variables not examined in this study. It is recommended to maintain good product branding, optimize product quality and marketing strategies to improve purchasing decisions
Influence of Product Quality and Service Quality on Purchasing Decisions with Brand Image as an Intervening Variable in International Fast Food Franchise Meydiana - Suryaningtyas; Winarto - Winarto; Subandi - Subandi
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4107

Abstract

This study aims to analyze the influence of product quality and service quality on purchase decision with brand image as intervening variable of fast food franchisee international. There were 100 respondents selected conveniently.  The data collection methods was using questionnaires.  This research uses path analyze with two-stage multiple regression as the analysis method.  Multiple linear regression found that product quality, service quality has a direct effect on purchase decision. Product quality has an indirect effect on purchase decision through brand image. Service quality has an indirect effect on purchase decision through brand image
Analysis of Perceived Value and Social Influence as an Influence of Consumer's Purchase Decision Iphone Users in Semarang City Ahmad Zakia Nurochim; Noor - Suroija; Sandi - Supaya
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4102

Abstract

This study aims to determine the effect of Perceived Value and Social Influence towards consumer’s purchase decision of iPhone users. This study uses a quantitative approach. The population in this study are customers who have purchased an iPhone in January – June 2022. The sample used is 100 customers. The sampling technique in this study was to use non-probability Purposive Sampling. Data is collected using a questionnaire that has been tested for validity and reliability. Data analysis techniques used in this research was classical assumption test, multiple linear analysis, coefficient of determination, F-test, and T-test. Data processing is carried out using SPSS version 25. The results of this study indicate that perceived value and social influence have a positive and significant effect on purchase decisions
Effect of Capital Expenditure and Return on Assets on Capital Gains of Consumer Non-Cyclicals Companies Listed on the Indonesia Stock E Sukma Carrie Saraswati; Achmad - Zaenuddin; Luqman - Khakim
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4108

Abstract

This study aims to determine the influance of Capital Expenditure and Return on Assets on the Capital Gain of non-cyclical consumer sector companies listed on the Indonesia Stock Exchange for the 2015-2019 period. This study uses a quantitative approach, the population is a non-cyclical consumer sector listed in Indonesia Stock Exchange before 2015, as many as 59 company. The sampling was carry out purposively and 35 companies were obtained as samples. Data analysis techniques include descriptive statistical analysis, classical assumption test, multiple linear analysis, hypothesis testing (t test), and analysis of the coefficient of determination. Data processing was carried out using SPSS version 25. The results of this study indicate that the capital expenditure variable has no effect on capital gains. Meanwhile, the return on assets variable has an effect on capital gains
Influence of Influencer Marketing Strategy and Online Customer Reviews on Purchase Intention of Sociolla Customer (Case Study on AB Students at Polines 2018 – 2019) Qonitah Iffah R; Umar - Farouk; Jati - Nugroho
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4103

Abstract

This study aims to determine and analyze the influence of influencer marketing strategies and online customer reviews on purchase intention of Sociolla users. The population in this study were students of the Semarang State Polytechnic Department of Business Administration in the 2018 - 2019 batch, which amounted to 376 students. The number of samples as many as 80 respondents with sampling using purposive sampling technique. The type of this research is quantitative research and data collection in this research is literature study and questionnaires. The scale used in this research questionnaire is the Likert scale. The analytical method used is descriptive analysis, instrument test, classical assumption test, homepage linear regression analysis method, and hypothesis testing. Calculations were carried out using SPSS software. Based on the calculation of the regression equation, namely Y = 0.940 + 0.2740X1 + 0.342X2. So it can be said that influencer marketing (X1) and online customer reviews (X2) have a significant effect on purchase intention (Y).

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