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LINIMASA: JURNAL ILMU KOMUNIKASI
Published by Universitas Pasundan
ISSN : 26140373     EISSN : 26140381     DOI : -
Core Subject : Humanities, Science, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
LINIMASA merupakan jurnal yang diiniasi oleh Program Studi Ilmu Komunikasi FISIP Universitas Pasundan. Terbit dua kali dalam setahun, pada bulan Januari dan bulan Juli. Gagasan jurnal LINIMASA hadir atas fenomena perkembangan ilmu komunikasi yang begitu pesat dan dinamis mengikuti perkembangan jaman. Dilihat dari definisinya, LINIMASA menggambarkan garis waktu atau suatu peristiwa penting dalam subjek tertentu yang ditampilkan dalam urutan kronologis. Jurnal LINIMASA mengakomodir berbagai hasil pemikiran/penelitian komunikasi mulai dari masyarakat bermedia konvensional hingga masyarakat bermedia kontemporer seperti saat ini.
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Articles 12 Documents
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Search results for , issue "Vol. 5 No. 1 (2022): Januari 2022" : 12 Documents clear
PENGGUNAAN INSTAGRAM @premature.indonesia SEBAGAI MEDIA PROMOSI KESEHATAN DAN PENCEGAHAN PREMATURITAS Rani Sukma Ayu Suteja; Umar Umar; Nimas Safira Widhiasti Wibowo; Dimas Ramadhiansyah
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4718

Abstract

The number of premature births in Indonesia is still high and is often the cause of growth disorders and death in children. Due to a lack of public understanding of the health concerns associated with premature delivery, health promotion initiatives in this area are critical. Premature Indonesia (a non-governmental organization) exists to reach out to the wider public and create public awareness about the health risks associated with preterm births through both online and offline promotions. In response to technological advancements, the @premature.indonesia Instagram account, which focuses on education and information, was created. This study uses in-depth interviews as primary data and employs a qualitative technique and descriptive research type. Content analysis, literature review, and observation were used to gather secondary data. The findings show that Instagram helps the organization in efficiently presenting promotions through informative, interesting, and persuasive messages. They maximize the use of features like story, live, direct messages, captions, and hashtag insights. According to the results of content analysis classification on @premature.indonesia Instagram posts, the community has met primary categories.
STRATEGI KOMUNIKASI PESAMARAN EJJI COFFEE CORNER CABANG PURIMAS SURABAYA DALAM MENINGKATKAN KONSUMEN DI MASA PANDEMI COVID-19 Fakri Reza K.; Saifuddin Zuhri
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4370

Abstract

This research is based on how the marketing communication strategy of Ejji Coffee Corner Surabaya in increasing the number of consumers in times of pandemic. In this study, the researcher uses qualitative research methods, which are research that seeks to interpret and interpret an event or occurrence regarding the interaction of human behavior patterns in certain situations or conditions according to the researcher's own perception. Through the process of analysis and discussion of marketing communication strategies conducted by Ejji Coffee Corner Purimas branch in increasing consumers during this pandemic, the researcher can draw the conclusion that in implementing the marketing communication strategy, it can be seen from several points of the marketing communication mix, namely the promotion mix carried out by Ejji Coffee Corner, there are several elements in this promotion mix , including advertising, personal selling, sales promotion, publicity and franchise (partnership). From the elements in the promotion mix , a successful marketing strategy was carried out, especially for Ejji Coffee Corner Purimas branch, namely through personal selling and publications, in the application of personal selling they offered their products by mouth word of(mouth to mouth), while in the publication strategy Ejji Coffee Corner does marketing with a focus on digital marketing with the media used, namely Instagram. In determining the marketing strategy, consider the strengths and opportunities that are owned. In connection with this matter, we continue to look at the factors of weakness and threats, lest strengths and opportunities turn into big threats for Ejji Coffee Corner and during the current Covid-19 pandemic, it is better to prioritize payments using e-money or e-wallet, to minimize physical contact with customers together to break the chain of the spread of Covid-19. Keywords: Marketing Communication Strategy, Digital Marketing, Promotion Mix

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