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PELATIHAN KOMUNIKASI PEMASARAN DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Rani Sukma Ayu Suteja; Santi Isnaini; Liestianingsih Dwi Dayanti; Yayan Sakti Suryandaru; Yuyun Wahyu Izzati Surya; Andria Saptyasari; Titik Puji Rahayu; Dina Septiani; Nisa Kurnia Illahiati; Angga Prawadika Aji; Igak Satrya Wibawa
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 4 No. 2 (2020): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v4i2.2020.312-317

Abstract

Desa Soket Laok adalah desa yang berada di Kecamatan Tragah, Kabupaten Bangkalan Madura yang memiliki sekitar 4173 jiwa penduduk. Desa Soket Laok masih dapat dibilang daerah yang tertinggal dan belum dapat memaksimalkan potensi desa untuk kesejahteraan warganya. Potensi besar dari desa Soket Laok adalah mente. Akan tetapi, petani mentenya sendiri kurang paham bagaimana mengolah dan menjual mente tersebut ke luar wilayah Soket Laok. Selain itu, kurangnya pemahaman dalam penggunaan teknologi informasi dan komunikasi juga menjadi salah satu permasalahan. Oleh karena itu, Departemen Komunikasi FISIP UNAIR melaksanakan kegiatan pengadian masyarakat berjudul Pelatihan Komunikasi Pemasaran dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Pelatihan ini meningkatkan pemahaman para peserta kegiatan tentang pentingnya komunikasi pemasaran.
PENGGUNAAN INSTAGRAM @premature.indonesia SEBAGAI MEDIA PROMOSI KESEHATAN DAN PENCEGAHAN PREMATURITAS Rani Sukma Ayu Suteja; Umar Umar; Nimas Safira Widhiasti Wibowo; Dimas Ramadhiansyah
Linimasa : Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2022): Januari 2022
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v5i1.4718

Abstract

The number of premature births in Indonesia is still high and is often the cause of growth disorders and death in children. Due to a lack of public understanding of the health concerns associated with premature delivery, health promotion initiatives in this area are critical. Premature Indonesia (a non-governmental organization) exists to reach out to the wider public and create public awareness about the health risks associated with preterm births through both online and offline promotions. In response to technological advancements, the @premature.indonesia Instagram account, which focuses on education and information, was created. This study uses in-depth interviews as primary data and employs a qualitative technique and descriptive research type. Content analysis, literature review, and observation were used to gather secondary data. The findings show that Instagram helps the organization in efficiently presenting promotions through informative, interesting, and persuasive messages. They maximize the use of features like story, live, direct messages, captions, and hashtag insights. According to the results of content analysis classification on @premature.indonesia Instagram posts, the community has met primary categories.
INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES Rani Sukma Ayu Suteja; Liestianingsih Dwi Dayanti; Angga Prawadika Aji; Santi Isnaini; Yayan Sakti Suryandaru; Titik Puji Rahayu; Andria Saptyasari; Irfan Wahyudi; Ratih Puspa; Nurul Ratna Sari; Dina Septiani; Nisa Kurnia Illahiati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1803.426 KB) | DOI: 10.20473/dc.V3.I2.2021.49-54

Abstract

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.
PELATIHAN BRANDING DALAM RANGKA PEMBERDAYAAN EKONOMI MASYARAKAT PETANI MENTE DESA SOKET LAOK, KABUPATEN BANGKALAN, MADURA Santi Isnaini; Dina Septiani; IGAK Satrya Wibawa; Rani Sukma Ayu Suteja; Irfan Wahyudi; Andria Saptyasari; Suko Widodo; Kristian Jaya Hamonangan Pasaribu
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 5 No. 2 (2021): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v5i2.2021.418-425

Abstract

AbstractSoket Laok is a village located in Tragah District, Bangkalan Regency, Madura. This village has the greatest economic potential in agriculture because the majority of its residents, which are around 4000 people, work as farmers. However, the village, which is not far from the city of Surabaya, is still lagging behind and has not been able to properly utilize the village's potential for community empowerment. Cashew product is the greatest potential by the residents of Soket Laok Village, but the community does not understand how to create and design proper packaging for their cashew products. In addition, Soket laok community also has no experience and knowledge utilising information and communication technology to optimalise the marketing of the cashew products. Therefore, the Communications Department of FISIP Unair conducts a community service program entitled Branding Workshop for Economic Empowerment of the Cashew Farmer in Soket Laok Village, Bangkalan Regency, Madura. This program is an extended program that has been carried out in 2020. This community service focuses on creating and training to manage the community website, training on packaging and brands, as well as registration of brands and business license for their business.Keywords: Economic Potential, Marketing Communications, BrandingAbstrakSoket Laok merupakan salah satu desa yang terletak di Kecamatan Tragah, Kabpupaten Bangkalan, Madura. Desa iniĀ  memiliki potensi ekonomi terbesar di bidang pertanian karena mayoritas warganya yang berjumlah sekitar 4000 jiwa berprofesi sebagai petani. Meskipun demikian, desa yang berada tidak jauh dari Kota Surabaya tersebut masih tertinggal dan belum mampu memanfaatkan dengan baik potensi desa untuk pemberdayaan masyarakat. Produksi mente merupakan potensi terbesar yang dimiliki oleh warga Desa Soket Laok namun para petaninya sendiri belum mengerti cara mengemas produk mente untuk dipasarkan di luar daerah Soket Laok sesuai dengan standar yang berlaku. Ditambah lagi dengan kurangnya pemahaman terkait penggunaan teknologi informasi dan komunikasi juga menjadi faktor kurang optimalnya pemasaran produk mente. Dengan berbagai alasan tersebut, Departemen Komunikasi FISIP Unair kembali mengadakan pengabdian masyarakat bertajuk Pelatihan Branding dalam Rangka Pemberdayaan Ekonomi Masyarakat Petani Mente Desa Soket Laok, Kabupaten Bangkalan, Madura. Kegiatan tersebut merupakan lanjutan dari pengabdian masyarakat yang telah dilaksanakan pada tahun 2020. Pengabdian masyarakat kali ini berfokus pada pembuatan dan pelatihan mengelola website Desa Soket Laok, pelatihan membuat kemasan dan merek, serta pendaftaran merek dan perizinan usaha pada produk yang telah dihasilkan.Kata kunci: potensi ekonomi desa, komunikasi pemasaran, branding,