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BISEI: Jurnal Bisnis dan Ekonomi Islam
Published by Universitas Hasyim Asy'ari
ISSN : 27238172     EISSN : 25412671     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Bisei fokus pada masalah utama dalam pengembangan ilmu ekonomi dan bisnis Islam dalam bentuk pemikiran/ide konseptual dan hasil penelitian meliputi: Manajemen Akuntansi Filantropi Islam (Zakat, Infaq, Shodaqoh dan Wakaf) Manajemen Rantai Pasokan Halal Etika Bisnis dan Kewirausahaan Islami Perbankan dan Keuangan Islam Sumber Daya Manusia Islam Pemasaran Islami
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 4 No 02 (2019): Desember" : 5 Documents clear
ANALISIS RASIO KEUANGAN LEMBAGA PERBANKAN (STUDI PADA BANK MANDIRI DAN BANK SYARIAH MANDIRI) Ilma , Ailiya Silvia; Rahmawati , Ita; Sa’adah , Lailatus
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 4 No 02 (2019): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

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Abstract

This study aims to determine the financial performance of Bank Mandiri and Bank Syariah Mandiri based financial ratio analysis for five years namely 2013 to 2017. Type a descriptive study with a quantitative approach. The data are used data secondary from the annual financial statements published by the respective bank. Data analysis use financial ratio analysis and testing Independent Sample T-Test. The ratio used is the liquidity ratio which includes the Quick Ratio,Cash Ratio and LDR. The solvency ratio wihch includes DER and CAR. And profitability ratio that includes NIM, ROE, ROA and BOPO. The research result analysis if financial rations of Bank Mandiri and Bank Syariah Mandiri showed good result except in the profitability ratios and test results Independent Sample T-Tes showed that there wasn’t difference in financial performance between Bank Mandiri and Bank Syariah Mandiri when seen from the bank’s financial ratios.
ANALISIS FAKTOR YANG MEMPENGARUHI KONSUMEN DAGING AYAM BURAS MASYARAKAT DESA PUNDONG KECAMATAN DIWEK KABUPATEN JOMBANG Purnomo, Azis; Junaedi
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 4 No 02 (2019): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

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Abstract

Dibanding dengan ayam ras, secara umum ayam buras atau juga dikenal dengan ayam kampung lebih digemari masyarakat karena rasanya lezat alami dan menyehatkan. Daging ayam kampung mempunyai peran penting dalam pemenuhan kebutuhan gizi masyarakat, karena kaya akan protein, lemak, mineral, dan vitamin yang penting untuk kelancaran proses metabolisme dalam tubuh. Tujuan dari artikel ini adalah untuk menganalisis berbagai macam faktor (ekonomi dan non-ekonomi) yang mempengaruhi konsumsi daging ayam kampung pada masyarakat Desa Pundong Kecamatan Diwek Kabupaten Jombang. Analisis yang digunakan adalah menggunakan analisis faktor. Hasil dari penelitian ini menunjukan bahwa ada dua faktor utama yang mempengaruhi konsumsi daging ayam kampung pada masyarakat Desa Pundong Kecamatan Diwek Kabupaten Jombang, yaitu (a) faktor ekonomi yang meliputi harga bahan bakar, jumlah anggota keluarga, harga daging ayam kampung dan pendapatan; dan (b) Faktor non-ekonomi yang meliputi selera, tingkat pendidikan, sosial budaya dan pola pangan. Berdasar hasil tersebut maka rekomendasi kebijakan yang terpenting dari penelitian ini adalah bahwa untuk meningkatkan konsumsi daging ayam kampung maka intervensi terhadap harga bahan bakar sangat diperlukan.
STRATEGI PENGEMBANGAN USAHA DEMPO PISANG SEBAGAI PRODUK KEUNGGULAN DAERAH Astaginy, Niar; Sudarnice
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 4 No 02 (2019): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

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Abstract

This research is a research that uses a descriptive qualitative approach with the aim to determine internal and external factors and analyze the strategy of developing banana dempo business as a superior product in the area of ​​Bombana Regency. This study uses a SWOT analysis with a matrix of IFE and EFE can be identified important factors from both the external environment and the internal environment that are the strengths, weaknesses, opportunities and threats of banana dempo business in Bombana district. Based on the problem formulation of the SWOT analysis in the IFE matrix shows that the strength and weakness factors have a total score of 2.54, this identifies that the banana dempo business in Bombana Regency is in a fairly strong internal position, where this business has internal strength both in terms of product and strategy. However, based on the EFE matrix shows that the opportunity and threat factor has a total score of 2.77 which means that the banana dempo business does not respond to the opportunities that exist and avoid threats in the industrial market. Developed in the Cartesian diagram that the banana dempo business in Bombana Regency is in quadrant III where the quadrant is a business that has a weak position. So it is expected to change the previous strategy because, the old strategy was feared difficult to be able to capture the opportunities that exist while improving the performance of the banana dempo business organization in Bombana Regency. The position in this quadrant is very dangerous if it does not change the strategy in the banana dempo business in Kolaka Regency, because from the results of the banana dempo business assessment must improve the quality of products and human resources by maintaining strength and must take advantage of opportunities that exist including government support and the use of technology in designing Banana dempo products in realizing superior population in Bombana district.
PENGUKURAN EFEKTIVITAS PEMASARAN TAGLINE IKLAN SHOPEE DALAM MELIHAT MINAT KONSUMEN Arafah, santu
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 4 No 02 (2019): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

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Abstract

The tagline of the ad is a powerful marketing tool to motivate customers support a brand. The tagline of the ad utilized to make the buyer always remember with catchprasenya products. The tagline can create new image against a brandnya and persuasive effect to the community. In this case the ad tagline shopee that reads "buy all shopee, Free Ongkir" is an invitation to the public to buy any product to application shopee. This is the one who makes the effectiveness of advertising is very important to scrutinized, because advertising is a means to convey a message to the audience. This research method using a Customer Response Index (CRI) in looking at the effectiveness of Ad Shopee. Method of CRI includes awareness (awareness), comprehend (understanding), interest (interest), intention (intention), and action (action). The result of this analysis is that the ads effectiveness performance Shopee tagline used has exceeded 50% or exceed the average of the expectations of the consumer.
PENGELOLAAN DANA HIBAH MANDIRI ENTREPRENEUR CENTER UNTUK PENGEMBANGAN USAHA PARA ALUMNI Rosyidah, Norma; Al Fiqri, Saifunuha
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 4 No 02 (2019): Desember
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

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Abstract

This study aims to find out how the management of Mandiri Enterpreneur Center (MEC) grants in increasing the productivity of the business being run. In this study using a qualitative approach with descriptive analysis. Respondents in this study were 8 MEC alumni who received revolving grant funds from MEC in 2017 and 2018. The results of this study indicate that 62.5% of MEC alumni who received revolving funds were successful in starting their businesses. Then just 25% of MEC alumni who get revolving funds have succeeded in developing a business that is run. And only 12.5% of MEC alumni are unsuccessful in running their businesses. Based on these results it can be concluded that the revolving fund which became the MEC program has succeeded in increasing the productivity of alumni.

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